Rushing the brief doesn’t save time; it just moves it to the most expensive part of the process, says Pieter-Paul von Weiler, co-founder of BetterBriefs.
True
better briefs
If you want your campaign to go to market quickly, the best thing you can do is slow down
better brief
better briefs
The six briefing mistakes clients make but no one admits
better briefs
Agencies say the majority of briefs land on their desk unclear, unfocused, or rewritten by committee. These traps sabotage marketing efforts from day one.
Why words are killing your briefs
better briefs
opinions
better briefs
opinions
The marketing brief is the costliest Word doc in the business—and half the time, it’s ruined by buzzwords that say nothing at all.
Why words are killing your briefs
better briefs
opinions
better briefs
opinions
The marketing brief is the costliest Word doc in the business—and half the time, it’s ruined by buzzwords that say nothing at all.
How to write clearer, more concise marketing briefs
better briefs
marketing
strategy
MARKETING WORKS: Most marketing briefs not only lack both a clear plan of attack and a strategic direction but also are riddled with jargon, contend the founders of BetterBriefs.