Rushing the brief doesn’t save time; it just moves it to the most expensive part of the process, says Pieter-Paul von Weiler, co-founder of BetterBriefs.
True
better brief
If you want your campaign to go to market quickly, the best thing you can do is slow down
better brief
better briefs
Creativity in crisis: Subjectivity and poor feedback stifle advertising
better brief
ipa
pitches
study
A global study by BetterBriefs and Flood + Partners, in partnership with the IPA and WFA, reveals a broken approval process, eroding trust between marketers and agencies, and a creative industry struggling to produce standout work.