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Creativity in crisis: Subjectivity and poor feedback stifle advertising
better brief ipa pitches study By Will Green

A global study by BetterBriefs and Flood + Partners, in partnership with the IPA and WFA, reveals a broken approval process, eroding trust between marketers and agencies, and a creative industry struggling to produce standout work.

Pay-to-play pitches putting fair competition at risk, global agency body warns
ipa paytoplay voxcomm By Alessandra Scotto di Santolo

VoxComm warns that agencies paying intermediaries for pitch opportunities could undermine fair competition and limit advertisers' choices.

IPA names Josh Krichefski as next president
ipa By Charlotte Rawlings

Krichefski, global chief operating officer at EssenceMediacom, will succeed Julian Douglas.

UK ad industry joins tributes in mourning for The Queen
ipa By Staff Reporters

Media owners have suspended some or all advertising.

Third of budgets wasted due to poor briefing and bad comms: IPA study
effectiveness ipa By Fayola Douglas

Report reveals 'staggering and uncomfortable truths' about the confusion, misalignment and miscommunication between marketers and agencies.

Well-executed purposeful ads are ‘incredibly effective’, IPA research shows
ipa By Nicola Merrifield

Companies should not dismiss purposeful ads on the basis of those that do not perform well, warns expert.

Five agency-brand models will define 2020s, UK's IPA finds
agency ipa By Omar Oakes

Titans and engineers will roam the agency world, but opinions are split over which agency-client model works best.

It's do-or-die time for account management
ipa By Caroline Foster Kenny

With the discipline at a watershed moment, how will its future be defined? Wunderman Thompson's global chief client officer shares five ways to set up client leads as strategic growth partners of the future.

Account managers could be ‘squeezed out’ of agencies, UK industry report warns
ipa By Simon Gwynn

“No one has really explained what the account management team does,” said one procurement lead.

British advertisers condemn Facebook's refusal to ban or fact-check micro-targeted political ads
ipa By Ben Bold

Google and Twitter have both made moves to stem lies in political advertising.

UK advertising independents to woo more Chinese money
china ipa uk By Jenny Chan 陳詠欣

China newbies like The Beyond Collective, London Advertising, VCCP, and Feref are sussing out new business opportunities in the mainland.

IPA UK: Google and Facebook are not moving fast enough to tackle ad problems
brand safety google ipa youtube By Gideon Spanier

The UK IPA director-general, Paul Bainsfair, said Google and Facebook have been too slow in tackling the brand safety problem.

How to effectively bring science to marketing
agencies b2b industry ipa marketing By Jonathan Allan

Brands are adopting a 'test and learn' approach to marketing strategy. Recent IPA Effectiveness Awards papers show how it can be done—without compromising on creativity.

Challenge Byron Sharp and grow your brand
ipa By Marie Oldham

The pervasive Dr Sharp has sold thousands of copies of his book, How Brands Grow. However, many of us in advertising and marketing refuse to adopt the professor's arguments as sacrosanct.

UK advertisers to help Chinese brands go global
ipa By Jenny Chan 陳詠欣

BEIJING - The China Advertising Association has signed a memorandum of understanding with the UK's Institute of Practitioners in Advertising to launch a research and development service for Chinese brand owners seeking to go global.