Industry body VoxComm said the rise of this model puts agency-client relationships at risk.
True
voxcomm
Pitch consultants respond to 'pay-to-play' criticism: Don't 'lump all intermediaries in one bucket'
aar
media advisory
pay to play
pitches
r3
the observatory
voxcomm
Pay-to-play pitches putting fair competition at risk, global agency body warns
ipa
paytoplay
voxcomm
By
Alessandra Scotto di Santolo
VoxComm warns that agencies paying intermediaries for pitch opportunities could undermine fair competition and limit advertisers' choices.
Global agencies unite to challenge bullying clients and crippling payment terms
voxcomm
By
Claire Beale
VoxComm has 11 member associations, including agency groups from Malaysia, Australia and New Zealand.