True

pitches

Singapore government calls pitches across social and creative

government government contracts government work pitches By Staff Reporters

The Land Transport Authority and Singapore Tourism Board are among public-sector bodies issuing mandates across branding, content and engagement.

Singapore government rolls out wave of PR and social tenders

pitches By Staff Reporters

From arts and transport to maritime and urban planning, multiple government bodies are open for new PR, digital and social partners.

Creativity in crisis: Subjectivity and poor feedback stifle advertising

better brief ipa pitches study By Will Green

A global study by BetterBriefs and Flood + Partners, in partnership with the IPA and WFA, reveals a broken approval process, eroding trust between marketers and agencies, and a creative industry struggling to produce standout work.

Pitch consultants respond to 'pay-to-play' criticism: Don't 'lump all intermediaries in one bucket'

aar media advisory pay to play pitches r3 the observatory voxcomm By Eszter Gurbicz

Industry body VoxComm said the rise of this model puts agency-client relationships at risk.

Pitch 'ghosting' is not on in 2024

advertising pitches By James Swan

Pending a pitch, James Swan worked out his agency invested over $12,000 of resources responding to the brief; only for the brand in question (a self-professed ‘people-first business’) to neglect bothering to let them know the outcome.

Incumbents struggle to retain media accounts in China amid slowdown

ebiquity pitches review By Staff Reporters

New research from Ebiquity shows 81% of media pitches were awarded to new agencies in the first nine months of 2023. As advertising growth softens, more pitches are expected in 2024 as cost control measures.

L'Oreal launches media review in Indonesia

loreal pitches Publicis r3 wavemaker By Shawn Lim

Wavemaker is the incumbent, retaining the account after a review in 2020.

Is a pitching frenzy back after last year’s slump?

business wins pitches By Charlotte Rawlings

Campaign asks adland whether ‘the pitch is back’ following a flurry of pitch news, from John Lewis Partnership to Sainsbury's.

Where is it written that marketers must write better briefs?

agencies agency marketers pitches pitching By Darren Woolley

Clients think they write great briefs. Agencies disagree. Who's right? In search of an answer, the founder and CEO of pitch consultancy TrinityP3 compares the situation to other professions, such as architecture, the law and medicine.

The war for talent versus procurement of design

creativity pitches procurement By Tom Gilbert

When the creative talent crunch comes up against procurement pressures, the carnage hurts everyone. Design Bridge's ECD has ideas on how agencies can defend themselves—and future generations.

Revealed: Bribery in advertising pitches is pervasive in APAC

advertising agency apac asia corruption media pitches By Matthew Miller

More than 85% of respondents to a Campaign Spot Survey agreed that bribery is a problem in agency pitches in APAC, and nearly 70% have personally seen it influence the outcome of a pitch.

Campaign asks: How much of a problem is bribery in ad pitches in APAC?

advertising pitches wpp By Staff Reporters

SPOT SURVEY: Stories about bribes tilting the scales in the agency-selection process come to light from time to time, as they did earlier this week involving WPP in India. But how prevalent is the practice in the region? We need you to tell us in this short, anonymous survey.

When advertisers hoard hot agencies

advertising agency client pitches By Darren Woolley

It's common practice for big brands to tie up the best and brightest agencies in exclusive contracts that effectively take them out of the market, according to the founder and CEO of consultant TrinityP3. Is this anti-competitive bullying, or just smart business?