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pitches

Singapore government calls pitches across social and creative
government government contracts government work pitches By Staff Reporters

The Land Transport Authority and Singapore Tourism Board are among public-sector bodies issuing mandates across branding, content and engagement.

Singapore government rolls out wave of PR and social tenders
pitches By Staff Reporters

From arts and transport to maritime and urban planning, multiple government bodies are open for new PR, digital and social partners.

Creativity in crisis: Subjectivity and poor feedback stifle advertising
better brief ipa pitches study By Will Green

A global study by BetterBriefs and Flood + Partners, in partnership with the IPA and WFA, reveals a broken approval process, eroding trust between marketers and agencies, and a creative industry struggling to produce standout work.

Pitch consultants respond to 'pay-to-play' criticism: Don't 'lump all intermediaries in one bucket'
aar media advisory pay to play pitches r3 the observatory voxcomm By Eszter Gurbicz

Industry body VoxComm said the rise of this model puts agency-client relationships at risk.

Pitch 'ghosting' is not on in 2024
advertising pitches By James Swan

Pending a pitch, James Swan worked out his agency invested over $12,000 of resources responding to the brief; only for the brand in question (a self-professed ‘people-first business’) to neglect bothering to let them know the outcome.

Incumbents struggle to retain media accounts in China amid slowdown
ebiquity pitches review By Staff Reporters

New research from Ebiquity shows 81% of media pitches were awarded to new agencies in the first nine months of 2023. As advertising growth softens, more pitches are expected in 2024 as cost control measures.

L'Oreal launches media review in Indonesia
loreal pitches Publicis r3 wavemaker By Shawn Lim

Wavemaker is the incumbent, retaining the account after a review in 2020.

Is a pitching frenzy back after last year’s slump?
business wins pitches By Charlotte Rawlings

Campaign asks adland whether ‘the pitch is back’ following a flurry of pitch news, from John Lewis Partnership to Sainsbury's.

Where is it written that marketers must write better briefs?
agencies agency marketers pitches pitching By Darren Woolley

Clients think they write great briefs. Agencies disagree. Who's right? In search of an answer, the founder and CEO of pitch consultancy TrinityP3 compares the situation to other professions, such as architecture, the law and medicine.

The war for talent versus procurement of design
creativity pitches procurement By Tom Gilbert

When the creative talent crunch comes up against procurement pressures, the carnage hurts everyone. Design Bridge's ECD has ideas on how agencies can defend themselves—and future generations.

Revealed: Bribery in advertising pitches is pervasive in APAC
advertising agency apac asia corruption media pitches By Matthew Miller

More than 85% of respondents to a Campaign Spot Survey agreed that bribery is a problem in agency pitches in APAC, and nearly 70% have personally seen it influence the outcome of a pitch.

Campaign asks: How much of a problem is bribery in ad pitches in APAC?
advertising pitches wpp By Staff Reporters

SPOT SURVEY: Stories about bribes tilting the scales in the agency-selection process come to light from time to time, as they did earlier this week involving WPP in India. But how prevalent is the practice in the region? We need you to tell us in this short, anonymous survey.

When advertisers hoard hot agencies
advertising agency client pitches By Darren Woolley

It's common practice for big brands to tie up the best and brightest agencies in exclusive contracts that effectively take them out of the market, according to the founder and CEO of consultant TrinityP3. Is this anti-competitive bullying, or just smart business?

No, I can't list the 'best' agencies. Sincerely, a pitch consultant
agencies pitches pitching trinityp3 By Darren Woolley

Why your tender process should be about looking for the right agency, not the best agency.

How remote pitching is showing up the agency showmen
pitches pitching By Darren Woolley

With the pandemic stalling the traditional pitch process and the rise of the remote or virtual pitch, what is known is showmanship is no longer winning the day.

Adland 'open for business' as agencies continue to pitch during pandemic
advertising pitches By Emmet McGonagle

But experience of delays or cancellations is widespread, according to survey conducted by ID Comms.

Grueling pitch conditions to stay until marketers shift disrespectful power dynamic
ip pitch pitches pitching procurement By Nancy Hill

The fact of the matter is the clients hold all the cards. They always have, says the CEO of Media Sherpas.

Creative abuse, conflicts of interest and obnoxious pay terms: Pitching descends into 'Wild West without boundaries'
pitches pitching By Oliver McAteer

Agencies and consultants say there's been an uptick in bad behavior on the marketer side -- here's what needs to be done to course-correct.

WPP sees 'slightly subdued' new business outlook for big pitches
mark read pitches wpp By Gideon Spanier

No 'material change' in the threat from consultants such as Accenture.

Flawed pitch process harming advertiser value: Study
advertising agencies media pitches pitching By Oliver McAteer

ID Comms and the 4As found that media pitches are in a state of turmoil because of a lack of clarity and communication.

The power of 'no'
agency pitches By Charles Wigley

For agencies, remembering to refuse when necessary can have positive impacts.

The year's biggest APAC pitches
advertising apac marketing pitches By Matthew Miller

Our listicle-based look back at the year in APAC marketing and communications continues, with 2017's biggest pitches.

Are we baking the cake, or just icing it?
advertising agencies pitch pitches By Charles Wigley

If an agency's role is going to be limited, maybe we could waste less time in pitches, writes Charles Wigley of BBH.

Your brand doesn’t need a manifesto
branding pitches By Shann Biglione

More often than not, a brand manifesto is a distraction from the more serious issues we should be paying attention to, writes Publicis Media's Shann Biglione.

Best of 2015: The 10 biggest APAC pitches
creative media pitches By Staff Reporters

In what many called 'the year of the pitch', big global competitions had many executives pulling their hair out. Here, R3 runs down the creative and media pitches that had the most APAC significance.

Best of 2014: Top 5 pitches
microsoft pitches samsung By Staff Reporters

Our annual year-in-review series continues with the year's top 5 pitches.

The latest pitch activity in Asia Pacific for June
pitches By Staff Reporters

A quiet month for pitches, with global accounts dominating the list for June.

Where have all the big pitches gone?
advertising pitches r3 tiger beer advertising pitches r3 tiger beer By Michael O'Neill

The awarding of the Tiger Beer regional account to Y&R last week was a small reminder of the way things once were.

Where have all the big pitches gone?
advertising pitches r3 tiger beer advertising pitches r3 tiger beer By Michael O'Neill

The awarding of the Tiger Beer regional account to Y&R last week was a small reminder of the way things once were.

HS Ad & Carat Hong Kong score US$20 million 2010 Seoul Metropolitan Government account
carat government hong kong korea pitches By Benjamin Li

HONG KONG - Carat Hong Kong and the incumbent creative agency, HS Ad in Seoul, have joined forces to outperform Cheil Worldwide, TBWA and Grey in winning Seoul Metropolitan Government's annual pitch.

Singapore Government pitches draw equal agency interest and scorn
government pitches singapore singapore tourism board By Asiya Bakht

If there was one bright spot in Singapore's advertising landscape last year, then it was easily in the area of government tenders.