Singapore government agencies have issued a series of new marketing and communications tenders, spanning creative, social and content mandates.
The Ministry of Defence (MINDEF) seeks a creative agency for Singapore's National Day Parade this year. The appointed agency will oversee the integrated branding and publicity strategy for the event, including media outreach, design services and audience engagement. The agency is expected to work closely with MINDEF's Public Engagement Committee. The contract will run from April to August 2026, with the pitch closing on March 2.
SkillsFuture Singapore has initiated a search for social media and communications agencies to enhance public engagement across Facebook, Instagram, TikTok and LinkedIn. The account must be led by at least one experienced director or manager. The initial tenure runs until March 31, 2027, with options for two additional one-year extensions. The pitch deadline is March 11.
Energy Market Singapore is inviting agencies to handle content creation for its website and LinkedIn page. The one-year contract will focus on producing long- and short-form written content centred on key policies, initiatives and developments within Singapore’s energy sector. The tender closes on February 27.
In addition, the Land Transport Authority has concluded its pitch process for a social media agency on record on January 9. The appointed agency will oversee content development and influencer engagement strategy for two years. The tender was first rolled out on 31 October 2025. A total of 20 agencies pitched, with quotations ranging between $727,800 and $2.85 million. Wild Advertising is the incumbent since 2022.
Meanwhile, the Singapore Tourism Board's India office has completed its pitch process for an integrated marketing campaign on 12 January 2026. The campaign will focus on India's early-career segment, with the appointed agency leading activations, social media strategy, and influencer engagement. The contract will run for 12 months, from February 2026 onwards. The maximum budget for the campaign is around $395,100 (SG$500,000) and is yet to be awarded.
Source: Campaign Asia-Pacific
