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trinityp3

TrinityP3's new AI matchmaking tool lets marketers run their own pitches
ai darren woolley trinityp3 By Staff Reporters

While conventional directories rely on key words, the Claude-powered Agency Register distinguishes agencies by size, capabilities, and specialisations to ensure suitability.

How are agencies handling the return of pre-Covid overhead costs?
BBDO mccann trinityp3 By Matthew Keegan

Looser borders and back-to-office plans indicate that agency overhead costs are inching towards pre-Covid levels. We explore what this means for agencies’ bottom lines and work culture.

'Is pitching broken?' is the wrong question
new business pitch pitching trinityp3 By Jeremy Taylor

Pitching is currently flawed, and it doesn't appear to be improving. The industry should focus on avoiding beauty parades and crude cost-cutting measures to find a more sustainable approach.

No, I can't list the 'best' agencies. Sincerely, a pitch consultant
agencies pitches pitching trinityp3 By Darren Woolley

Why your tender process should be about looking for the right agency, not the best agency.

Who will control your data destiny post-Cambridge Analytica?
data mark zuckerberg trinityp3 By Helen Roxburgh

Facebook's dramas have prompted a period of reckoning over data usage. We examine the impact of looming regulation walls, how consumers really feel about data and why Asia is having different conversations to the rest of the world.

The high cost of global media reviews
ebiquity r3 trinityp3 By Emily Tan

GLOBAL - As the (estimated) 21 ongoing major global and North American media pitches start to conclude, we stop to ask, just how much pressure have agencies and brands been under?

TrinityP3 announces Jonathan Dutton as new Non-Executive Chairman
trinityp3 By Staff

TrinityP3 has appointed its first non-executive chairman in Mr Jonathan Dutton.