Why big consultancies buy design agencies
Management consultants are increasingly competing with creative agencies and have started acquiring boutique design firms.
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Live-streaming invades China
A string of popular apps launched by cashed-up startups are creating an army of content-creating internet celebrities, but concerns over censorship and engagement levels present a challenge for brands trying to get in on the action.
Japan gets to grips with programmatic technology
In the second of our two-part series on the evolution of media in Japan, we explore an area that’s destined to become part of the mainstream planning and buying—as soon as enough people understand what it’s all about.
US$213 billion prize: Brands compete for Asia's new markets
Corporations see the young, urbanising populations of Bangladesh, Cambodia, Laos, Myanmar and Sri Lanka as important future customers.
Top 1000 2015: Asian brands on the rise
Some of the most intriguing stories in the Top 1000 involve Asia-based brands that are either new to the list or are building the momentum to ride to new heights.
Digital China Report: Mobile first and last
Mobile commerce isn’t ‘important’ in China, it’s everything. A look at the current landscape, the potential disruptors and the impacts for brands.
What's driving Japan's growing appetite for smart data
Despite its maturity, Japan lags the US and Europe in its use of data to inform marketing. Yet marketers are demanding more from their investments, and more transparency.
The ‘Hallyu Wave’: How Korean culture spread across the world
Government support for creative industries, and marketing, created new cultural perceptions.
Innovation hubs boom driving development
The pace of product development hasn’t increased, but improving existing products is key for innovation hubs.
Social-media management: Battling for control of the digital realm
Agencies are facing growing competition from their own clients as top brands move to build in-house social media teams.
The internet of things: Opportunities and risks for connected brands
The internet of things spells new opportunities to play a role in consumer’s lives—and brings a host of thorny privacy issues.
Behind the scenes of Singles Day 2018: strategies of the major platforms
Following the discount shopping festival, we look at the recent tactical shifts made by China's biggest e-commerce platforms—and why they went back to basics this year.
Is China's data protection scene reaching maturity?
Change may be coming, as high-profile information breaches and consumer awareness push the issue of data privacy into the spotlight.
Luxury: How to thrive in hard times
As China sales falter due to a slowing economy and crackdown on corruption, luxury brands seek a turnaround.
Unbranded content: Genius strategy or dishonest desperation?
Consumer sophistication and ad filters have brands learning to steer conversations by funding unbranded content.
Food Hero: A new way to engage TV audiences
Many TV networks are facing a fundamental shift in the way they manage their content in the age of digital programming and social media.
Media360Summit preview: Media gets back on track
After several tough years, media sector figures look to returns on digital investment to usher in a new ‘golden age’.
The OTT video streaming battle in Asia
SECTOR STUDY: Global players are struggling to make inroads in the face of fierce competition from local services.
China digital report: Are the BAT titans watching their backs?
Meet three smaller upstarts who may yet challenge Baidu, Alibaba and Tencent’s digital dominance in China.
The role for face-recognition in customer experience
China has the lead on facial-recognition technology as marketers look ahead to some tempting applications.
Where CMOs will spend in 2018
Technology investments can be hit-or-miss and digital advertising still has its issues. But don’t expect any slowdown in money flows to digital and data analytics this year.
CNY 'great migration' equals opportunity for mobile-savvy marketers
With millions of trips made by road, rail and sea, the Lunar New Year holiday has created a captive mobile audience for marketers.
Beyond Asia's megacities: The power of middleweight regions
All too often overshadowed by the stellar growth of the region’s megacities, ASEAN’s secondary markets may hold keys to success, according to a new Nielsen study.
Shattering the over-60 stereotype
Older consumers are a swiftly growing demographic across Asia. Marketers need to wake up to their spending power, and that they are just as dynamic as younger shoppers.
The digitisation of luxury in China
DIGITAL CHINA: High-end brands are dropping their former digital reticence and learning to embrace online engagement.
Who will control your data destiny post-Cambridge Analytica?
Facebook's dramas have prompted a period of reckoning over data usage. We examine the impact of looming regulation walls, how consumers really feel about data and why Asia is having different conversations to the rest of the world.
Destinations reach out to digital audiences
Tourism boards are using social media to show off their event-holding potential and attract delegates.
Holograms make virtual mark on the world stage
The technological equivalent of astral projection is finally here, allowing interaction with audiences and consumers across time and space—and even from beyond the grave.
The unique face of the fake news debate in Asia
Several Asian governments are experimenting with controls to limit fake news, amid criticism they're merely gagging the press. How can brands and audiences navigate the many factors playing into a story's authenticity?