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Agency Report Card 2024: Wavemaker
advertising agencies agency report card agency report cards apac arc2024 evaluation research wavemaker By Staff Reporters

It was a year of disruption for Wavemaker APAC as network-level leadership instability, China reckonings, and client losses weighed on performance—but momentum in India, Indonesia and AI-driven innovation signal potential for recovery.

Zachary Lim to helm IPG Mediabrands Singapore after Wavemaker stint
initiative ipg mediabrands singapore UM wavemaker zachary lim By Staff Reporters

Lim left Wavemaker as MD of Singapore last month.

Assembly taps former Initiative CEO for Greater China leadership
assembly initiative karen ho wavemaker By Nikita Mishra

EXCLUSIVE: Karen Ho joins the agency in a newly created role to drive growth in Greater China.

GroupM axes global agency CEO roles in major centralisation push
ceo essencemediacom groupm mindshare restructuring wavemaker wpp By Gideon Spanier

EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.

GroupM appoints Milton Liao as South China client president and Greater Bay Area head
groupm groupm china wavemaker wpp By Rahat Kapur

Liao will also continue to lead Wavemaker Hong Kong—with a focus on optimising client services and driving outbound business for Chinese brands.

GroupM restructures in Hong Kong, senior leaders exit
groupm hong kong mindshare wavemaker wpp By Nikita Mishra

The departures are linked to GroupM’s ongoing ‘synergy project’ under GroupM CEO Christian Juhl's remit, announced last year. Additionally, a new chief executive has been appointed in Taiwan.

WPP is ‘significantly stronger company’ than when Sorrell left, chairman says
group m martin sorrell mindshare wavemaker wpp By Gideon Spanier

Company has lost crown as most valuable agency group since 2018.

Group M broadens remit of Wavemaker global chief Toby Jenner
group m wavemaker wpp By Ben Bold

Jenner will remain as Wavemaker global chief executive.

Big Brother is watching you: Audible stages 1984 takeover of The Guardian
audible the guardian wavemaker By Beau Jackson

George Orwell 'returns' to The Observer in new ad campaign.

H2 2023 new-biz review: Investment drops in Asia-Pacific, as media activity in Europe soars despite global fall
comvergence media spend phd wavemaker By Jamie Rossouw

Campaign rounds up the top-performing agencies and overall media new-business activity in July-December.

Agency Report Card 2023: Wavemaker
advertising agencies agency report card agency report cards apac evaluation research wavemaker By Staff Reporters

With a sharp ascent to the top spot in Campaign’s Media rankings for 2023, Wavemaker had a solid year of performance even amidst an uncertain economic landscape.

Wavemaker chiefs vow client-centricity while consolidating product
groupm mondelez wavemaker wpp By Robert Sawatzky

CEO Toby Jenner brought in Sindhuja Rai from Mondelez to make the APAC business more client-friendly. Broader changes at GroupM will further facilitate this, they argue.

MullenLowe and RNIB use copy-led OOH to stress importance of alt text
mullenlowe wavemaker By Ben Bold

Alternative text helps people with sight loss gain a mental impression of a visual.

Global new business spotlight: Publicis dominates with four major wins
advertising carat creative Dentsu digitas essencemediacom google group groupe havas interpublic iprospect leo london media mindshare mother OMD omnicom Publicis starcom uk vml volkswagen wavemaker wpp By Jamie Rossouw

While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side.

Netflix media agency review underway for Southeast Asia
netflix UM wavemaker By Shawn Lim

Exclusive: Media agencies in Southeast Asia have up to January 29 to submit their proposal to be Netflix's next media agency.

L'Oreal launches media review in Indonesia
loreal pitches Publicis r3 wavemaker By Shawn Lim

Wavemaker is the incumbent, retaining the account after a review in 2020.

Wavemaker earns another AOR term for L'Oréal Thailand
loreal media aor wavemaker By Nikita Mishra

The retainer expands Wavemaker's responsibilities to cover all media strategies and e-commerce sales for the beauty major in Thailand.

Wavemaker poaches iProspect group MD to head up global performance
group m iprospect wavemaker wpp By Ben Bold

Chris Worsley joins WPP agency in new year.

Women to Watch 2023: Tanya Xing, Wavemaker
china wavemaker women to watch By Staff Reporters

In less than five years, Xing has propelled Wavemaker China to become the top performance marketing agency with her forward thinking mindset.

Report: Gen X is largely ignored by brands despite being the most loyal consumer group
gen x wavemaker By Staff Reporters

TOP OF THE CHARTS: A new report by Wavemaker finds that by overlooking Gen X (people aged 45-60) brands are missing out on a multi-trillion-dollar market.