When a fire at an electrical substation plunged Heathrow Airport into chaos, media reporting was swift—but mostly short-lived. As businesses navigate rapid news cycles, experts weigh in on whether negative press has lasting reputational damage.
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Global new business spotlight: Publicis dominates with four major wins
While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side.
‘Why now?’: analysts react to Wunderman Thompson-VMLY&R merger
VML comes into official being on 1 January 2024. Analyst reaction was mixed but largely positive.
Adidas displays Rick-and-Morty-style inflatable heads in London
To mark the release of the Adidas X Speedportal boots, giant inflatable heads of Mo Salah and Vivianne Miedema can be seen floating across London.
Oppo opens pop-up microcinema in London
The China-based smartphone maker's theatre shows films on its latest handset.
R/GA Tokyo hires Masaya Nakade from AKQA as ECD
He leaves AKQA London after 16 years leading creative teams globally and is now responsible for leading the creative vision for the Japanese shop.
Darren Kerr moves to London's Clive
The industry veteran moves from Hong Kong to London to head up the creative services team at Clive.
Why Panasonic is putting increased emphasis on design
Takehiro Ikeda, creative director of Panasonic Design and director of the company's design strategy unit, Flux, explains what the company aims to get out of investments in design.
Leagas Delaney secures global Penfolds brief
SHANGHAI / LONDON - Leagas Delaney has won the global creative account for Australian brand Penfolds, part of the Treasury Wine Estates (TWE) stable, after a closed-door competitive pitch.
Kingston re-enacts true story, immortalises widow's memories in a flash drive
HSIN-CHU - An emotional mini-film by Kingston attempts to inject warmth into a data-storage device by retelling a story about a memory, with the product appearing for only two seconds.
Standard Chartered promotes mobile services with international drama
HONG KONG - Standard Chartered Hong Kong has launched a new TVC through TBWA Hong Kong to promote its 'Breeze' mobile-banking services with a long-distance, mother-daughter story.
Guinness tunes into folk music for brand awareness in China
SHANGHAI - Iconic dry Irish stout Guinness is using folk music to promote its brand in China with the launch of its first annual China-focused music campaign, 'Guinness More Music', in Shanghai last week.
WSJ's Mariko Sanchanta tipped to join Burson-Marsteller as MD in Hong Kong
HONG KONG - Mariko Sanchanta, senior Asia editor for the Wall Street Journal, is tipped to be joining Burson-Marsteller in Hong Kong as managing director, according to senior industry sources.