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Adidas' Lunar New Year film lets football speak for itself

adidas cny tbwa the work By Ad Nut

In China's crowded market of 289 million fans and no shortage of noise, Adidas simply laces up and gets on with the work.

To snake or not to snake? Luxury brands face conundrum

cny lny 2025 lunar new year 2025 luxury year of the snake By Yimin Wang

For their Year of the Snake campaigns, luxury brands in China are digging a little deeper into imagery and symbolism to avoid an overdose of serpentine motifs.

Hop to it: 10 Lunar New Year campaigns to celebrate the Year of the Rabbit

cny lunar new year By Staff Reporters

From heart-warming and humorous, see how brands like Coca-Cola, Apple, BMW, Tiger and more are ushering in the lunar new year in our festive campaign roundup.

Why most CNY campaigns in China continued despite recent Covid surge

cny lunar new year By Matthew Keegan

Despite being in the grips of its biggest Covid surge in China to date, most brands stuck to their long-term CNY marketing plans. Agencies and marketers explain why, and what impact the health crisis actually had on campaigns.

House of Creed partners with Robbi to capitalise on China’s collectible toy craze

cny creed By Minnie Wang

Robbi is trendy, British French brands like Creed are capitalising on it to lure the chic China consumer. Campaign talks exclusively to CEO Sarah Rotheram to understand the brand journey and strategy behind such collaborations.

‘Through the Five Passes’: Apple highlights iPhone’s cinematic prowess in CNY film

apple cny shot on iphone By Nikita Mishra

WATCH: This year's effort by TBWA\Media Arts Lab Shanghai is an inspiring 18-minute long film shot entirely on iPhone 14 Pro and 14 Pro Max.

CNY campaigns: Getting brand messaging right when China is reeling under Covid

chinese new year cny sounding board By Nikita Mishra

SOUNDING BOARD: Industry experts weigh in on the best strategies for brands to nail the cultural tone and empathetic approach to connect during uncertainty.

Singtel solves tech and customer service issues in 'hoppy' new year film

chinese new year cny singtel By Staff Reporters

Technology and customer support are the main focus of Singtel's CNY 2023 campaign.

SEA consumers to spend more ahead of Chinese New Year 2022: study

chinese new year cny commerce ecommerce By Staff Reporters

Spending intention remains unchanged, but consumers expect higher spending for the upcoming Chinese New Year, according to a Milieu Insight study.

They're grrrrreat: Our favourite Year of the Tiger campaigns

chinese new year cny By Ad Nut

One very short ad, one very long one, and one in between take the top three spots as Campaign's editors choose their picks from among this year's crop of Lunar New Year campaigns.

As Omicron rages, Singapore's MCI and Grey promote intimate CNY celebrations

cny grey singapore By Staff Reporters

Increasingly frustrated grand parents realise the futility of trying to host a large family group, with the pandemic far from being extinguished.

CNY film festival: Festive ads from Apple, Petronas, RHB, Singtel, Coke and more

apple chinese new year cny lunar new year By Surekha Ragavan

As we head off to celebrate the new year (we'll resume publishing on Tuesday), we heartily wish you a happy new year, and we leave you with this collection of the year's CNY brand films.

Lunar new year tests China's luxury market

china cny lunar new year luxury By Rahul Sachitanand

CAMPAIGN MEMBER EXCLUSIVE: The pandemic has driven more luxury brand marketing online to new demographics. But will these investments work like an ox this CNY?

Campaign Crash Course: How to maximise brand impact during Chinese New Year

cny By Staff Reporters

As Chinese New Year celebrations are shifted online, brands have to figure out new ways to stand out in one of the biggest marketing events of the year. This lesson will highlight the components of an effective strategy by analysing successful campaigns of years past.