Apple wants you to believe that its 16 Pro is the key to unlocking your inner Spielberg. Michael Gracey, director of The Greatest Showman, puts Apple's claim to the test in this 12-minute festive film.
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shot on iphone
Remember discmans? Apple's CNY film will take you back
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chinese new year
chinese new year 2025
lunar new year 2025
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tbwa media arts lab
Thai graduates turn the camera on tradition in Apple's latest iPhone campaign
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iphone 16
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tbwa
The new 'Shot on iPhone' campaign documents a uniquely Thai phenomenon where graduates transform traditional photography into an art form of joy and self-expression.
Apple CEO Tim Cook gushes over latest 'Shot on iPhone' Bollywood film
shot on iphone
tbwa media arts lab
WATCH: TBWA rolls out the second 'Shot on iPhone' film of 2023, this time in partnership with multi-award winning Indian director Vishal Bhardwaj.
‘Through the Five Passes’: Apple highlights iPhone’s cinematic prowess in CNY film
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cny
shot on iphone
WATCH: This year's effort by TBWA\Media Arts Lab Shanghai is an inspiring 18-minute long film shot entirely on iPhone 14 Pro and 14 Pro Max.