For their Year of the Snake campaigns, luxury brands in China are digging a little deeper into imagery and symbolism to avoid an overdose of serpentine motifs.
True
lunar new year 2025
To snake or not to snake? Luxury brands face conundrum
cny
lny 2025
lunar new year 2025
luxury
year of the snake
Walovi embraces Chinese zodiac in LNY campaign
ad nut
china
lunar new year 2025
walovi
For its Year of the Snake campaign, the Chinese herbal-tea brand prints family names and the Chinese zodiac on limited-edition cans.
Lunar New Year goodies: APAC's Year of the Snake campaigns
apple
chinese new year 2025
heineken
lunar new year
lunar new year 2025
mcdonalds
rhb bank
Presenting our annual roundup of LNY advertising from 2025.
Remember discmans? Apple's CNY film will take you back
apple
chinese new year
chinese new year 2025
lunar new year 2025
shot on iphone
tbwa media arts lab
Apple wants you to believe that its 16 Pro is the key to unlocking your inner Spielberg. Michael Gracey, director of The Greatest Showman, puts Apple's claim to the test in this 12-minute festive film.