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Perfume brand Creed ropes in famed ‘snow artist’

creed perfume red ant asia simon beck By Staff Reporters

The brand collaborated with Simon Beck to launch a film set in the snow-capped mountains of Northern China for the brand’s signature fragrance.

House of Creed partners with Robbi to capitalise on China’s collectible toy craze

cny creed By Minnie Wang

Robbi is trendy, British French brands like Creed are capitalising on it to lure the chic China consumer. Campaign talks exclusively to CEO Sarah Rotheram to understand the brand journey and strategy behind such collaborations.