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hsbc

It’s Sevens weekend and HSBC dresses Hong Kong for the part

hsbc By Staff Reporters

HSBC and 160over90 know better than to play it straight with Hong Kong's wildest weekend. Good call.

Hong Kong Sevens turns 50, Cathay doubles down on rugby obsession

cathay pacific hsbc sports marketing By Staff Reporters

No half measures here, creative arm Leo captures the pace and pressure of the sport in the new work.

HSBC revives its iconic 1980s passbook ad in Hong Kong

ad nut hsbc By Ad Nut

The throwback glows with the charm of a bygone era to promote a shift to integrated mobile banking.

HSBC CMO John McDonald to chair Campaign’s Global Agency of the Year Awards

hsbc

Bank's top global marketer will lead judging panel for sixth edition of awards.

Saatchi & Saatchi takes Grand Effie and Agency of the Year at the 2025 Effie Awards Hong Kong

effie hong kong hsbc By Staff Reporters

HSBC’s One x T1 and McDonald’s 50 Benches campaigns dominated the night, taking home the most metals.

Why HSBC is betting on simplicity to stand out in its first-ever global corporate banking campaign

cib cib marketing cmo conversations editors picks hsbc nicole german thelongview By Nikita Mishra

EXCLUSIVE: HSBC CMO Nicole German on the thinking behind the bank’s first global CIB campaign—live in 20 markets.

HSBC hires John McDonald as global CMO

hsbc john mcdonald By Charlotte Rawlings

He joins from UBS to lead marketing and brand across the four HSBC primary businesses.

HSBC celebrates 160 years with vibrant murals across Hong Kong’s 18 districts

18 districts hsbc hsbc 160th anniversary inspiration station mural stories By Matthew Keegan

INSPIRATION STATION: Hong Kong’s streets are coming alive with 18 colourful murals commissioned by HSBC with Grey Hong Kong, celebrating the city’s heritage and community as part of its 160th anniversary.

Asia-Pacific Power List 2025: Stephanie Ng, HSBC

apac asia asia pacific cmo hsbc marketing power list stephanie ng By Staff Reporters

Ng blends prestige with purpose by leading HSBC’s global brand moves while championing inclusion, mentorship, and financial inclusivity.

HSBC’s CMO on using Hong Kong as a backdrop to storytelling

cheuk shum hsbc hsbc 160 years of great stories By Matthew Keegan

To commemorate HSBC’s 160th birthday, Shum talks with Campaign about marketing efforts to mark the occasion, how the brand maintains relevancy, and utilising the fabric of Hong Kong in its marketing.

Yuu dominates Kantar's BrandZ Hong Kong ranking

cathay hsbc kantar octopus By Nikita Mishra

DFI Retail's Yuu has conquered Hong Kong's brand landscape, outpacing even Cathay Pacific. Challengers are rising in both airlines and banking.

Mastercard highlights value of inclusion in new autism campaign

autism disability hsbc julie nestor mastercard McCann Worldgroup representationmatters valerie madon By Rahat Kapur

EXCLUSIVE: Mastercard’s Julie Nestor talks about the brand’s #AcceptanceMatters campaign which aims to foster awareness and empathy around invisible disabilities.

The CMO's MO: HSBC's Cheuk Shum on why he's going 'all in on AI'

banking cheuk shum financial services hsbc the cmos mo thecmosmo By Nikita Mishra

"Let's be honest, lots of brands, especially in banking, are tiptoeing around AI. But we say, why wait?", says marketer Shum in this wide-ranging interview with Campaign.

Asia-Pacific Power List 2024: Stephanie Ng, HSBC

apac asia asia pacific cmo hsbc marketing power list stephanie ng By Staff Reporters

In her two years at HSBC, Ng has already made strides, with year-on-year solid numbers and an active social media presence to educate other professionals.

Asia-Pacific new-biz spotlight: HSBC, Indofood and Kia among biggest media moves

abbott advertising BBDO carat dentsu creative digitas havas havas london hsbc indofood interpublic ogilvy omnicom phd publicis groupe samsung tbwa uber wpp By Jamie Rossouw

Meanwhile, two of the ‘big six’ holding groups buck the trend in creative by boosting activity.

Women to Watch 2023: Stephanie Ng, HSBC

hong kong hsbc women to watch By Staff Reporters

An industry whiz with over 20 years of experience, Ng plays a pivotal role in ensuring marketing is fundamental to delivering both business and brand results.

HSBC transforms dream getaways into tangible realities

ad campaign hsbc By Campaign India Team

Watch the film conceptualised by BornHi Digital here.

HSBC picks Omnicom Media Group as global media agency

hsbc media aor omnicom media group phd By Shauna Lewis

Campaign first reported on the review in October 2022.

HSBC tops Design Bridge and Partners x Kantar BrandZ list for Hong Kong

hong kong hsbc kantar By Rahat Kapur

Beating out over 129 other brands to secure the crown, Campaign chats to HSBC's Brian Hui and Design Bridge and Partners' Hannah Duley on what it took to top their charts.

HSBC bats for belonging to woo overseas students with cricketer Virat Kohli

hsbc influencer marketing By Nikita Mishra

From wickets to wallets, HSBC and agency partner Wunderman Thompson nurture nostalgia in their latest global work. Campaign exclusively chats with the brand's global CMO on the creative journey and hitting an all-rounder with Virat Kohli.

Omnicom buys global media agency Ptarmigan for ‘deep’ financial services expertise, with five key offices in APAC

banking hsbc omnicom By Gideon Spanier

Agency has more than 150 staff and $160 million in billings.

Our role is to inspire the safe adoption of new creative tech

hsbc mindshare phd By Hiroshi Igarashi

The Dentsu Group president and chief executive explains how his agency is helping businesses and brands navigate future ways of working, in the third part of a series on creativity by holding company bosses.

Two-way shootout for HSBC global media review

hsbc media review mindshare phd By Daniel Farey-Jones

Major bank pits familiar faces against each other.

HSBC calls fresh global media review

hsbc media review OMD phd By Shawn Lim

Campaign first reported in October 2022 that a new review was to be launched.

HSBC signs Virat Kohli as brand influencer

cricket hsbc By Campaign India Team

Campaign featuring the cricketer will be rolled out soon

HSBC to launch global media agency review

hsbc media review By Shauna Lewis

Incumbent PHD won the account in 2018.

HSBC greenwashing ad ban is example to other banks, UK ad watchdog warns

climate greenwashing hsbc sustainability By Daniel Farey-Jones

Ads promoting green projects must not mislead on banks’ overall climate impact.

Women to Watch 2022: Jaslin Goh, PayMe by HSBC

hong kong hsbc jaslin goh women to watch By Staff Reporters

Thrown into deep water after joining the fintech industry, Goh has quickly demonstrated that she is a fast learner. This has allowed her to thrive outside of her comfort zone.

Suresh Balaji, Sunshine Farzan land global marketing roles at Standard Chartered

apac cmo hsbc standard chartered bank By Rahul Sachitanand

EXCLUSIVE: The two industry veterans will be part of the bank's corporate affairs, brand, and marketing leadership team.

Pride without pandering: HSBC’s Richa Goswami on purpose and 'pink-washing'

hsbc lgbtq pride month By Nikita Mishra

The bank's chief customer and marketing officer on why brand support for the queer community can risk being 'performative' when initiatives start and end during Pride month.

HSBC does inclusion the right way

hsbc By Ad Nut

AD NUT's PICK OF THE WEEK: A film by Wunderman Thompson shows actual same-sex affection, and treats it like it's no big deal (because it isn't).

HSBC acquires land in The Sandbox virtual world

hsbc

The bank's first foray into the metaverse includes a virtual sports stadium, building on its legacy of sports partnerships.

Space oddities: HSBC lands an alien craft in credit-card campaign

hong kong hsbc By Ad Nut

A multi-element campaign by Wunderman Thompson Hong Kong includes an AR item hunt and a 3D OOH display, as well as a star-studded but hard-to-comprehend TVC.

HSBC's PayMe ropes in Mirror's Keung To for Hong Kong's Wallet campaign

hsbc ogilvy By Staff Reporters

Developed with Ogilvy, the campaign shows the singer in PayMeow cat ears, singing the PayMe song and dancing with PayMeow, the brand's feline mascot.

Asia-Pacific Power List 2021: Suresh Balaji, HSBC

apac asia asia pacific cmo hsbc marketing power list By Staff Reporters

Promoted to regional CMO after he first made this list a year ago, Balaji is working to futureproof the bank's marketing organisation.

Brand Health Check: HSBC seeks currency in a time of flux

brand brand health check hsbc By Rahul Sachitanand

The financial services giant, rocked by nimbler upstarts, censure from regulators and a stock in freefall, faces a rough road to brand redemption.

'Great brands always provide hope': HSBC on the imperative behind its new HK brand campaign

hong kong hsbc By Matthew Miller

The bank highlights a symbol of progress and acceleration within its hexagon logo while asserting that 'The story continues...if you believe'.

Asia-Pacific Power List 2020: Suresh Balaji, HSBC

apac asia asia pacific cmo hsbc marketing power list By Staff Reporters

From above-the-line campaigns to process innovations to work on behalf of gender equality and social responsibility, Suresh Balaji is a major force driving one the the world's pre-eminent financial-services brands.

COVID actions pay off in favourability for banks

banking dbs financial services hong kong hsbc standard chartered top of the charts By Staff Reporters

Definitive action and the ability to project stability in uncertain times helped Citibank, DBS, HSBC, Standard Chartered and others achieve favourable perceptions, according to a report from Carma Asia.

HSBC consolidates global creative account with WPP as lead agency

creative hsbc wpp By Gideon Spanier

Publicis is expected to keep working on creative projects and digital duties.

HSBC creates badminton experience ahead of Hong Kong Championships

hong kong hsbc By Fayola Douglas

Experience will promote 'local health and wellness'.

Stanchart falls behind other banks, AIA finishes first in insurers

aia banks financial services hsbc mastercard visa By Robert Sawatzky

A volatile banking category sees Standard Chartered's brand ranking plummet, while AIA elbows out Prudential to steal top insurance brand.

Local entrepreneurs talk to a rugby ball for HSBC Sevens campaign

hsbc By Ad Nut

Grey Group Hong Kong built a camera into a rugby ball to spotlight local businesses in a campaign for HSBC's commercial banking services.

PHD Hong Kong hires HSBC account lead from Danone

hsbc By Jenny Chan 陳詠欣

Nadeem Amin will be managing partner for PHD's dedicated HSBC ASP unit.

HSBC re-hatches insurance brand, with a tepid egg story

hong kong hsbc By Ad Nut

HSBC and Saatchi & Saatchi tell the tale of a boy and his egg, in a safe and uninspiring brand relaunch.

HSBC reviews global PR agency roster

hsbc pr public relations By John Harrington

A spokesperson referred to the review as periodic. PR Week understands the review will not affect the global corporate affairs and public affairs account.

Localised HSBC hexagons land in airports around the world

airport hsbc ooh By Robert Sawatzky

Dubbed one of the world’s largest out-of-home brand campaigns, the latest 'Together we thrive' campaign will appear in 17 airports across nine global markets.

Move and win roundup: Week of July 9, 2018

72 and sunny BBDO business wins hsbc initiative move and win roundup new business people moves By Staff Reporters

PHD, UM, BBDO and more, in our weekly collection of people moves and account news.

PHD to scoop HSBC's $400m global media account

hsbc phd By Gideon Spanier

PHD is poised to win HSBC's estimated $400m (£298m) global media planning and buying account from incumbent, Mindshare.

HSBC launches $400 million global media review

hsbc media pitch Publicis wpp By Gideon Spanier

WPP has a close relationship with HSBC, which uses JWT for creative duties as well as Publicis Groupe's Saatchi & Saatchi.

Has HSBC invented time travel? An Ad Nut quiz

hsbc By Ad Nut

Our pal Ad Nut has devised a quiz to test your comprehension of this HSBC ad by J Walter Thompson Singapore.

Why brands need to stand up for what matters

brands diversity hsbc lgbt lions By Tricia Weener

Provoking important discussions is one way brands can make emotional connections with consumers.

Cutts succeeds Clark as HSBC marketing chief

cmo hsbc marketing By Simon Gwynn

Leanne Cutts was previously president for gum, candy and beverages in Asia-Pacific, the Middle East and Africa at Mondelez, based in Tokyo.

Saatchi & Saatchi scoops HSBC global advertising

advertising hsbc saatchi saatchi By Gurjit Degun

Agency will create new multichannel brand positioning.

HSBC ad set in NZ features a fleeting Haka

hsbc new zealand By Ad Nut

From the UK via New Zealand: 'The secret den', by J Walter Thompson for HSBC.

Pride lions will stay despite noise from anti-LGBT activists: HSBC

hsbc lgbt By Soon Chen Kang 江欣珍

Activist groups in Hong Kong have accused the bank of "trampling family values" by displaying pride-themed lions near the bank's entrance.

HSBC's iconic lions turn a shade of rainbow in celebration of diversity

grey hsbc lgbt pride By Soon Chen Kang 江欣珍

Replicas of the bank's famous felines, Stephen and Stitt, are wearing bright colours in a show of support for the LGBT community.

Loyalty HSBC can bank on

hong kong hsbc london marketing By Emily Tan

THE FACE BEHIND THE BRAND: Showing uncommon passion for a financial brand, HSBC’s Suresh Balaji tells how he leapt at the chance to relocate to the bank’s birthplace.

HSBC's 'World's local bank' tagline was disingenuous, says outgoing marketing boss

hsbc By Shona Ghosh

HSBC's outgoing global head of marketing, Chris Clark, has described its long-running positioning as the "World's local bank" as disingenuous.

Enhancing fan experiences: Sports Matters

hsbc samsung By Byravee Iyer

SINGAPORE - The utopian situation when it comes to sports sponsorships and the fan experience is to get every single one of them to a game.

Engagement Meter: Cathay, HSBC hit the engagement jackpot

cathay pacific hsbc By Ranjani Raghupathi

With sweet, fun and thoughtful videos, brands like Vodafone, HSBC and Kirin Beer land atop this week’s engagement meter, curated by Unmetric.

HSBC celebrates 150 years in HK with banknote, AR, LED building

hsbc By Emily Tan

HONG KONG - HSBC has launched a three-part programme to recognise its 150th anniversary in Hong Kong, offering a commemorative banknote complete with an AR (augmented reality) app, a building decked out with an LED animation and an interactive exhibition.

HSBC HK goes down video route, but still a practical route

grey hsbc By Jenny Chan 陳詠欣

HONG KONG - HSBC has launched a new thematic campaign centred around three short videos that take a soft-sell approach (at least by Hong Kong standards).

Singapore hosts HSBC’S first Beyond Money conference in Asia

hsbc By Press Release

HSBC today presented its inaugural Beyond Money Conference in Asia, bringing together 13 expert speakers at the thought leadership platform. Segmented into three tracks – Women's Roles Today, Nurturing Your Children and Re-evaluating Retirement – the conference attracted more than 300 participants to exchange insightful opinions about roles, relationships and ambitions and how the quality of our interactions influence future security and prosperity for people and their families.

HSBC launches new international grassroots partnership with Serevi Rugby

hsbc By Press Release

HSBC, the sponsor of the Hong Kong Sevens and the International Sevens Series, has announced a new international grassroots rugby programme partnering with Serevi Rugby, which will introduce thousands of youngsters to the sport in the next two years.

Moleskine writes distinctive success story in Asia

hsbc By Benjamin Li

ASIA-PACIFIC - Moleskine, the Milan-listed maker of diaries and notebooks, is achieving growth in Asia as it has done elsewhere: by maintaining inclusive positioning, making B2B connections and forging associations with touchstones of culture and design.

Mindshare Hong Kong reshuffles senior management

groupm hong kong hsbc mindshare starcom By Benjamin Li

HONG KONG - Mindshare Hong Kong has seen a number of recent changes among senior management, following the departure of Tracey Cheung, deputy leader, who joined the agency early this year but has left for a role as assistant vice-president at PCCW.

Tricia Weener replaces Rose Leng at HSBC Asia Pacific

asia hsbc By Jenny Chan 陳詠欣

HONG KONG - Tricia Weener (pictured) has relocated from the United Kingdom to lead marketing campaign strategies and communications activities for HSBC's Asia Pacific commercial banking business.

Draftfcb China boosts creative unit with Cannes winning Alvin Lim

hsbc mondelez ogilvy oreo shanghai By Benjamin Li

SHANGHAI - Draftfcb China has hired Singaporean creative talent Alvin Lim as group creative director to work on the Mondeléz creative team and boost integrated marketing communications work for Oreo.

APAC marketing and planning head Rose Leng to depart HSBC

asia pacific hong kong hsbc By Benjamin Li

ASIA-PACIFIC - Rose Leng, Asia-Pacific head of marketing and planning for HSBC, is leaving the bank after more than eight years for a career change.

Bates and JWT to form joint venture in Hong Kong to handle HSBC

grey hsbc By Benjamin Li

HONG KONG - Bates CHI & Partners and JWT will form a joint venture in early July to handle the HSBC account, with Conrad Chiu heading up the new operation.

Highlights from HSBC-sponsored 2013 British & Irish Lions Tour

hsbc By Staff Reporters

The 2013 British & Irish Lions Tour kicked off on 1 June as the team took on the Barbarians at Hong Kong Stadium. The team, made up of the best players from England, Scotland, Wales and Ireland, began its tour of Australia with a stopover in Hong Kong.

HSBC Rugby Lions set sail on 'Legendary journey' to Australia via Hong Kong

australia hong kong hsbc marketing By Matthew Miller

HSBC is embarking on a multi-channel campaign to raise anticipation for the upcoming Hong Kong and Australia appearances of the Rugby Lions by 're-creating' the first journey of the historic side to Australia 125 years ago.

Draftfcb hires award-winning senior creative duo from McCann

adidas hong kong hsbc KFC mccann unilever By Benjamin Li

HONG KONG - Draftfcb has appointed Joseph Mok and Law Chi Hang, formerly of McCann Worldgroup, as senior creative directors.

HSBC pioneers adaptive search campaign with Yahoo data

campaign hsbc search yahoo By Jenny Chan 陳詠欣

HONG KONG - Mindshare has partnered with Yahoo to create a search-based strategic campaign for HSBC credit-card customers.

MEC Hong Kong appoints Matt Semple as regional client director

campaign hsbc sports By Staff

HONG KONG - MEC, a leading media agency, www.mecglobal.com, today announced the appointment of Matt Semple as regional client director.

HSBC mints commemorative medallions for Hong Kong Sevens campaign

campaign hsbc sports By Jenny Chan 陳詠欣

HONG KONG - HSBC has launched a 'Serious play' campaign to support the financial group’s co-title sponsorship of the 2013 Cathay Pacific / HSBC Hong Kong Sevens tournament, which takes place this weekend (22-24 March).

HSBC turns up heat for global pitch: Regional agency review in HK this week

advertising BBDO hong kong hsbc By Benjamin Li

HONG KONG - HSBC's global advertising pitch, which began in London in October, has come to Hong Kong this week, where the client is testing out its chemistry with involved regional agencies including Saatchi & Saatchi, JWT in partnership with Bates, Grey and BBDO.

Kinetic appoints King Lai to lead Asia-Pacific

hsbc By Benjamin Li

ASIA-PACIFIC - Kinetic Worldwide has appointed King Lai as CEO of Kinetic Asia-Pacific, effective 1 January.

McCann out of global HSBC pitch

finance hsbc ipg publicis groupe wpp By Daniel Farey-Jones

GLOBAL - McCann Erickson is out of the pitch for HSBC's US$636 million global advertising business, which it said was due to pitching for another unnamed global bank.

Grey Hong Kong imports two regional new bloods

hsbc mccann mrm By Benjamin Li

HONG KONG - Grey Hong Kong has hired two ‘young and aggressive’ new bloods: Australian-born Malaysian-Chinese Eric Leong as senior strategic planner and 10-year digital veteran Alison Teh from Malaysia as digital director—both from McCann Worldgroup.

Chris O’Donnell, Asia-Pacific CEO of Kinetic Worldwide, resigns

asia pacific hsbc By Benjamin Li

ASIA-PACIFIC - Kinetic Worldwide Media reports that due to "some unavoidable issues", Chris O’Donnell, its Asia-Pacific CEO, departed the agency last week.

HSBC to fund eight-part BBC World News 'The Ideas Exchange' programme

bbc content hsbc By Staff Reporters

GLOBAL – HSBC is to sponsor a BBC World News eight-part series as part of a marketing strategy to align itself with "engaging content".

McCann Taiwan strengthens management team

hsbc By Benjamin Li

TAIPEI - McCann Taiwan has bolstered its management line up with the appointment of Irene Ho (何亞霖) as client service vice-president and acting Momentum general manager, and Kevin Yang (楊榮柏) as co-ECD for McCann Worldgroup.

Former Y&R Greater China chairman Tom Kao resurfaces at The Gate

BBDO greater china hsbc By Benjamin Li

HONG KONG - After a career break to spend time with family, Hong Kong ad veteran Tom Kao, Greater China chairman of Y&R until his resignation in March 2010, will be joining The Gate as chief executive officer for Asia, effective 1 July.

HSBC China marketing head Pang returns to Hong Kong

hong kong hsbc shanghai By Benjamin Li

HONG KONG - Janet Pang has relocated back to HSBC Hong Kong after a year with HSBC China in Shanghai.

GroupM Interaction veterans resign to launch digital startup

hong kong hsbc By Benjamin Li

HONG KONG - Kenneth Wan and Eddie Ngan, general managers of GroupM Interaction Hong Kong, have resigned and opened their own digital venture called "The Bread Digital".

Hong Kong Economic Journal takes online advertising in-house

cathay pacific digital hong kong hsbc By Benjamin Li

HONG KONG - The Hong Kong Economic Journal (HKEJ) has ended its partnership with Pixel Media, which has been handling its website digital advertising sales since 2008.

Cosplay brings HSBC's Rugby Sevens sponsorship to life

hsbc By Jenny Chan 陳詠欣

HONG KONG - HSBC has launched an integrated campaign featuring costumed players as an attraction to highlight its co-title sponsorship of the 2012 Hong Kong Rugby Sevens tournament.

HSBC campaign rolls out longest-ever interactive TV wall in MTR

hong kong hsbc mindshare By Benjamin Li

HONG KONG - HSBC has launched a 15-meter-long interactive TV wall in the MTR's busy Hong Kong Station for a wealth-management campaign encouraging commuters to think about their long-term financial strategy.

KK Tsang to depart GroupM Hong Kong

groupm hong kong hsbc wpp By Benjamin Li

HONG KONG - After 19 years with WPP, GroupM Hong Kong chief executive officer and media guru KK Tsang will leave the group on 31 July to start his own business as an investor and mentor.

DDB Shanghai and Beijing hire creative veterans Mui and Cheong

china hsbc shanghai sony By Benjamin Li

SHANGHAI - DDB Greater China Group has announced the appointment of Stephen Mui as executive creative director (ECD) of DDB Guoan, based in Beijing, and Cheong Yew Fei as group creative director (GCD) for DDB Shanghai Group.

Tablet adspend increases four times over 2011: admanGo

apple hsbc samsung By Benjamin Li

HONG KONG - Despite uncertainties in the world economy, adspend focused on marketing tablet devices in Hong Kong reached US$13 million in 2011, four times the amount spent in 2010. Fierce competition between Samsung and Apple was behind the surge, research from admanGo has found.