HSBC and 160over90 know better than to play it straight with Hong Kong's wildest weekend. Good call.
True
hsbc
Hong Kong Sevens turns 50, Cathay doubles down on rugby obsession
cathay pacific
hsbc
sports marketing
No half measures here, creative arm Leo captures the pace and pressure of the sport in the new work.
HSBC CMO John McDonald to chair Campaign’s Global Agency of the Year Awards
hsbc
Bank's top global marketer will lead judging panel for sixth edition of awards.
Saatchi & Saatchi takes Grand Effie and Agency of the Year at the 2025 Effie Awards Hong Kong
effie hong kong
hsbc
HSBC’s One x T1 and McDonald’s 50 Benches campaigns dominated the night, taking home the most metals.
Why HSBC is betting on simplicity to stand out in its first-ever global corporate banking campaign
cib
cib marketing
cmo conversations
editors picks
hsbc
nicole german
thelongview
EXCLUSIVE: HSBC CMO Nicole German on the thinking behind the bank’s first global CIB campaign—live in 20 markets.
HSBC hires John McDonald as global CMO
hsbc
john mcdonald
He joins from UBS to lead marketing and brand across the four HSBC primary businesses.
HSBC celebrates 160 years with vibrant murals across Hong Kong’s 18 districts
18
districts
hsbc
hsbc 160th anniversary
inspiration station
mural
stories
INSPIRATION STATION: Hong Kong’s streets are coming alive with 18 colourful murals commissioned by HSBC with Grey Hong Kong, celebrating the city’s heritage and community as part of its 160th anniversary.
Asia-Pacific Power List 2025: Stephanie Ng, HSBC
apac
asia
asia pacific
cmo
hsbc
marketing
power list
stephanie ng
Ng blends prestige with purpose by leading HSBC’s global brand moves while championing inclusion, mentorship, and financial inclusivity.
HSBC’s CMO on using Hong Kong as a backdrop to storytelling
cheuk shum
hsbc
hsbc 160 years of great stories
To commemorate HSBC’s 160th birthday, Shum talks with Campaign about marketing efforts to mark the occasion, how the brand maintains relevancy, and utilising the fabric of Hong Kong in its marketing.
Mastercard highlights value of inclusion in new autism campaign
autism
disability
hsbc
julie nestor
mastercard
McCann Worldgroup
representationmatters
valerie madon
EXCLUSIVE: Mastercard’s Julie Nestor talks about the brand’s #AcceptanceMatters campaign which aims to foster awareness and empathy around invisible disabilities.
The CMO's MO: HSBC's Cheuk Shum on why he's going 'all in on AI'
banking
cheuk shum
financial services
hsbc
the cmos mo
thecmosmo
"Let's be honest, lots of brands, especially in banking, are tiptoeing around AI. But we say, why wait?", says marketer Shum in this wide-ranging interview with Campaign.
Asia-Pacific Power List 2024: Stephanie Ng, HSBC
apac
asia
asia pacific
cmo
hsbc
marketing
power list
stephanie ng
In her two years at HSBC, Ng has already made strides, with year-on-year solid numbers and an active social media presence to educate other professionals.
Asia-Pacific new-biz spotlight: HSBC, Indofood and Kia among biggest media moves
abbott
advertising
BBDO
carat
dentsu creative
digitas
havas
havas london
hsbc
indofood
interpublic
ogilvy
omnicom
phd
publicis groupe
samsung
tbwa
uber
wpp
Meanwhile, two of the ‘big six’ holding groups buck the trend in creative by boosting activity.
Women to Watch 2023: Stephanie Ng, HSBC
hong kong
hsbc
women to watch
An industry whiz with over 20 years of experience, Ng plays a pivotal role in ensuring marketing is fundamental to delivering both business and brand results.
HSBC picks Omnicom Media Group as global media agency
hsbc
media aor
omnicom media group
phd
Campaign first reported on the review in October 2022.
HSBC bats for belonging to woo overseas students with cricketer Virat Kohli
hsbc
influencer marketing
From wickets to wallets, HSBC and agency partner Wunderman Thompson nurture nostalgia in their latest global work. Campaign exclusively chats with the brand's global CMO on the creative journey and hitting an all-rounder with Virat Kohli.