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octopus

Asia-Pacific Power List 2025: Jaslin Goh, Octopus

apac asia asia pacific cmo jaslin goh marketing octopus power list By Staff Reporters

With Octopus already embedded in 99% of Hong Kong’s daily transactions, CMO Jaslin Goh is wasting no time pushing the brand into its next phase—scaling its digital footprint through e-wallet innovation and ambitious ecommerce expansion.

Yuu dominates Kantar's BrandZ Hong Kong ranking

cathay hsbc kantar octopus By Nikita Mishra

DFI Retail's Yuu has conquered Hong Kong's brand landscape, outpacing even Cathay Pacific. Challengers are rising in both airlines and banking.

Peta UK warns people of ‘The octocurse’

octopus By Charlotte Rawlings

The 90-second film was created by Grey London in an effort to stop people from eating octopus.

Octopus embraces OMD Hong Kong for media duties

hong kong octopus OMD omg By Staff Reporters

The payments brand says it was looking for a partner with strong digital capabilities.