A short documentary-style video depicts the planning required it took to get Flight CX8100 safely through the challenging, low-altitude route past Hong Kong’s former Kai Tak airport.
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Cathay Pacific campaign introduces new Aria Suite business class service
cathay
cathay pacific
'Where artistry takes flight' campaign film by Publicis Groupe Hong Kong focuses more on feeling, less on service details.
We want to keep moving’: Edward Bell on Cathay’s edgier new global campaign
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cathay pacific
edward bell
EXCLUSIVE: The airline’s first global brand messaging work in three years aims to trigger emotions over ticket sales and mirrors the way we consume media today, says the GM of brand, insights, and marketing.
Cathay Pacific romances travellers with food in new global campaign
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cathay pacific
food
vccp
VCCP Singapore helps the airline launch its new dining platform, centring around a sensory film to make mouths water.
'Cathay' moves beyond 'Pacific' with travel lifestyle brand
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cathay pacific
New 'Cathay' brand is introduced initially in Hong Kong only through a new campaign and film from Publicis Groupe.
Cathay CMO knew this ad would "stir hornet's nest"
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data breach
diversity
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hong kong
Speaking exclusively at CampaignComms yesterday, Ed Bell revealed what really happened when the ban of the airline's ad featuring a gay couple sparked controversy in Hong Kong and around the world.
Cathay Pacific scores with new Rugby Sevens spots
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cathay pacific
Publicis
Local Hong Kong culture hits the locker room in a fun campaign by Leo Burnett Hong Kong.
Publicis, VCCP named winners in Cathay Pacific's first pitch in 25 years
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The airline has chosen the winner of its creative, media and social assignments, an account reportedly worth US$100 million.
FCB rejigs China leadership
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edward bell
fcb
CEO Edward Bell heads to Cathay Pacific.
Cathay Pacific unveils new-look in-flight magazines
cathay
Cathay Pacific has taken the wraps of new designs for Dragonair’s Silkroad magazine and Cathay Pacific’s Discovery. To celebrate the magazine revamp, the July issue of Discovery is being produced as a special collector’s edition with four separate covers, each based on the theme 'The New Age of Discovery' and illustrated by four Hong Kong-based artists (see below). The look at the revamped publications follows the appointment of Cedar as the airlines' new publication content partner. Cedar is setting up an office in Hong Kong.
The agency refining Cathay Pacific's branding, from physical to digital
branding
cathay
design
HONG KONG – From lounge to in-flight service, Eight Partnership recently worked to breathe fresh life into Cathay Pacific’s customer-facing elements. Chris Fjelddahl, co-founder of Eight, talks to Campaign Asia-Pacific about the firm’s calling in property asset branding and why brands should pay more attention to this important aspect of customer experience.
Cathay Pacific appoints DigitasLBi as global digital agency of record
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cathay pacific
digitas
London & Hong Kong, April 2014: Global marketing and technology agency DigitasLBi has been appointed by Cathay Pacific as its global digital agency of record following a competitive pitch.
McCann names new leader for Cathay Pacific team
brandon cheung
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mccann
GLOBAL – McCann Worldgroup has promoted Brandon Cheung (pictured) to head up its Cathay Pacific Central Team as managing partner, filling a gap left by 14-year veteran Vince Viola.
Dennis Owen coming to Hong Kong for Cathay Pacific
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HONG KONG - Dennis Owen, Cathay Pacific's head of marketing from the US, is tipped to replace Alastair Bullock on a two-year secondment at the airline's Asian headquarters.
Martin Lever to replace Thierry Halbroth as Cathay ECD at McCann
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cathay pacific
mccann
HONG KONG – Thierry Halbroth, global ECD for McCann Worldgroup’s Cathay Pacific Central Team, is to relocate to Thailand to oversee creative work for the agency’s Chevrolet business.
UM appoints Doris Kuok as global managing partner for Cathay Pacific
cathay
UM
HONG KONG - UM welcomed Doris Kuok to the team this week as the global managing partner for Cathay Pacific Airways’ account. Based in Hong Kong, Kuok will work in collaboration with key internal leaders from UM’s research and analytics, strategic planning and media expertise groups, to lead Cathay’s central team and provide integrated marketing communications solutions to the airline across its 27 markets worldwide.