True

kantar

Parle tops India’s FMCG rankings for 13th consecutive year: report
Britannia kantar parle worldpanel brand footprint india By Campaign India Team

Meanwhile, Britannia, Amul and regional players like Haldiram’s and Balaji up the competition.

Influencer content outperforms digital ads on lower- and mid-funnel metrics: Study
ads buying consumer content decisions digital influencer kantar marketing playbook the By Campaign India Team

67% of Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.

Women’s cricket searches rose by 103% in 2024: Kantar India study
fashion influencers kantar live music concerts live music events online searches pirated content sports culture womens cricket By Campaign India Team

Live music events including Coldplay, Taylor Swift, Vijay Antony, and Diljit Dosanjh concerts also saw a 43% increase, according to the report.

Ipsos confirms Kantar Media takeover talks
kantar By Robin Langford

The deal could value Kantar’s TV ratings data business at $1.27 billion, according to a report.

Yuu dominates Kantar's BrandZ Hong Kong ranking
cathay hsbc kantar octopus By Nikita Mishra

DFI Retail's Yuu has conquered Hong Kong's brand landscape, outpacing even Cathay Pacific. Challengers are rising in both airlines and banking.

Kantar BrandZ reveals 2024’s most valuable Chinese brands
alibaba brands china kantar tencent By Minnie Wang

Tencent remains at the top of the list for the fourth consecutive year, and Huawei has returned to the top five.

Kantar BrandZ Most Valuable Southeast Asian Brands: How meaningful difference and innovation are powering brand growth in Southeast Asia
heineken kantar mondelez By Campaign Staff

We present a selection of key insights on creating successful brands in Southeast Asia from the launch event of the second edition of Kantar BrandZ Top 30 Most Valuable Southeast Asian Brands. Please register to view the full on-demand video from the event.

65% of Indians will buy brands that stand for something they can identify with
advertising awards creative effectiveness kantar By Campaign India Team

This was one of the key findings that Kantar shared while launching the fourth edition of its ‘Creative Effectiveness Awards’ for India.

Apple is the world's first $1 trillion brand: Kantar
apple kantar By Joseph Arthur

Apple has secured the most valuable spot for the third year running. NVIDIA, meanwhile, has ridden the AI wave to leap into the top 10, enjoying a 178% brand value increase.

Stereotypical ads missing out on India’s diverse consumer base: New report
asci kantar By Campaign India Team

The report by Kantar, ASCI and the UN Stereotype Alliance also found that less than 1% of ads in the country showcased members of the LGBTQIA+ community, while modern women continue to be underrepresented.

Global marketers fall rapidly out of love with TV, according to Kantar study
advertising kantar tv By Ben Bold

Study quizzed 900 marketers from markets spanning the globe.

HSBC tops Design Bridge and Partners x Kantar BrandZ list for Hong Kong
hong kong hsbc kantar By Rahat Kapur

Beating out over 129 other brands to secure the crown, Campaign chats to HSBC's Brian Hui and Design Bridge and Partners' Hannah Duley on what it took to top their charts.

GLAAD and Kantar uncover “insufficient” LGBTQIA+ representation in ad industry
dei kantar By Bailey Calfee

In their inaugural Advertising Visibility Index, the two partners find LGBTQIA+ representation in advertising to be alarmingly inadequate.

Apple retains top glory; F&B is the most resilient: Kantar 2023 BrandZ Ranking
kantar By Minnie Wang

Apple is the most valuable global brand in the world; McDonald’s is the most valuable non-tech brand; whilst Coca-Cola recovers its top 10 global brand status after an eight-year hiatus.

What were the most creative and effective ads in 2022 in SEA?
kantar By Staff Reporters

TOP OF THE CHARTS: Several brands, such as Heineken, Nestlé, Lego, and others, have produced winning ads that feature distinct creative strategies, yet all demonstrate excellence in delivering effective campaigns.

Marketers lag behind in sustainability efforts, new WFA and Kantar report finds
kantar wfa By Staff Reporters

While sustainability looms over most companies, a quick temperature check on the marketing landscape finds that organisations are not doing enough, even if there is meaningful progress.

Chinese brands that stepped up their International Women's Day actions
campaign dove iwd kantar nike By Minnie Wang

While many use IWD as another shopping festival opportunity, local marketing experts see a change in the gender equality dialogue.

The DNA of breakthrough brands
kantar By Adji Saputro

The power of difference in turning short-term disruptors into long-term leaders.

The ad equity advantage — where to advertise in Southeast Asia in 2023
kantar southeast asia By Pablo Gomez

Understanding ad equity nuances across Southeast Asia is key to connecting with consumers.

Sustainable transformation in APAC — from ambition to brand action
kantar sustainability By Trezelene Chan

How to move from sustainability ambition into brand action to grow your brand and effect behavioural change.