True

playbook

Influencer content outperforms digital ads on lower- and mid-funnel metrics: Study

ads buying consumer content decisions digital influencer kantar marketing playbook the

67% of Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.

Get at least 5% of your China sales online: GroupM Interaction

china digital playbook

CHINA - With the inexorable shift to online shopping in China, GroupM Interaction's 2014 Digital Playbook advises brands to get at least 5 per cent of their China sales online.

Research In Motion enters tablet market with BlackBerry PlayBook

apple playbook

GLOBAL – BlackBerry has made a move into the tablet sector with the release of its 7-inch BlackBerry PlayBook this week.