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buying

Influencer content outperforms digital ads on lower- and mid-funnel metrics: Study

ads buying consumer content decisions digital influencer kantar marketing playbook the By Campaign India Team

67% of Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.

Nestlé reviewing US$300 million media account in China

buying media mindshare planning Publicis strategy By Matthew Miller

Mindshare is the incumbent, and Publicis Media is understood to be vying for the business.

'Is it expensive?': Sellers not pleased by price-comparison tool for China digital ads

buying media transparency By Jenny Chan 陳詠欣

A tool that lays out hidden markups of digital media buying and potential arbitrage in China has caused a stir following its release last month.

Mindshare tipped to prevail in Yum China pitch

buying china KFC media mindshare Pizza Hut planning By Matthew Miller

The owner of Pizza Hut and KFC will stick with its longtime partner after a pitch that involved Zenith, UM and Carat, Campaign Asia-Pacific has learned.

DataXu launches custom OTT TV buying platform

buying ott platform tv By Faaez Samadi

New programmatic offering allows self-service TV buying that ties up with digital platforms.

Integrating ad tech: Robocop approach to staying ahead

ad tech advertising buying david ketchum programmatic technology By David Ketchum

Agencies face a choice between creating ad technology or identifying the right solutions for clients, says David Ketchum founder of Current Asia.

Six burning questions about programmatic advertising in China

advertising buying china programmatic By Jenny Chan 陳詠欣

With more digital advertising dollars shifting to programmatic buying in China, sorting out confusing viewpoints about DSPs, DMPs, PDBs and such are becoming more important with each passing day. And despite the importance of having a technology-centric, data-driven advertising agenda, many advertisers still have many questions. In this series of infographics, iPinYou, an independent DSP in China, sheds some light on six common questions it hears frequently from clients.

Free webcast: Reach your true audience with data and programmatic strategies

buying programmatic By Staff Reporters

Join us next Thursday (18 September) to learn best practices for incorporating data into a display strategy, direct from industry experts.

DATA POINTS: Programmatic trends in Southeast Asia

buying indonesia malaysia philippines programmatic singapore thailand vietnam By Staff Reporters

These data, courtesy of TubeMogul, detail trends in inventory, CPM and cost per minute for video advertising (both desktop and mobile) in six Southeast Asia nations: Singapore, Indonesia, Malaysia, Philippines, Thailand and Vietnam. The data come from digital video campaigns run on the TubeMogul Platform in Q4 of 2013 and Q1 and Q2 of 2014, spanning millions of mobile and pre-roll video ad views. Please see the related-article link at the bottom of the page for additional insight from the company.

DATA POINTS: Asia appreciates ad automation

buying programmatic

Programmatic buying is about to surge in Asia, with the region showing growth of more than 70 per cent this year, amounting to spending in excess of US$500 million, according to new research from Magna Global, a division of IPG Mediabrands. North America accounts for more than half the world’s programmatic spend, but Asian markets, particularly South Korea, are catching up. The combined size of the Japanese, Chinese and Australian markets is six times larger than the rest of those in what Magna Global terms “developing Asia-Pacific”. That includes Hong Kong, Indonesia, Korea, Malaysia, Singapore, the Philippines, Taiwan, Thailand and Vietnam.

MediaMath adds global scale, functionality and analytics to programmatic video offering

buying programmatic By Press Release

With online video ad spending in the US expected to reach $5.8 billion this year, representing 40%+ growth, (eMarketer, March 2014), MediaMath has augmented its programmatic video offering, enabling users of its TerminalOne Marketing Operating System to access inventory from video marketplace partners including LiveRail, BrightRoll, Adap.tv, DoubleClick Ad Exchange, newly integrated SpotXchange, and more. Integrations with StickyADS.tv and others are coming soon.

To RTB or DSP: Programmatic-buying webinar highlights

buying dsp programmatic By Emily Tan

HONG KONG – On April 11, Turn and Campaign Asia-Pacific teamed up to host the first of a series of four webinars on programmatic buying. This introductory session set the stage for deeper dives into the programmatic buying space. Here we present highlights from the panel discussion.

Should APAC care about AOL's 'One' programmatic play?

buying programmatic By Matthew Miller

ASIA-PACIFIC – AOL, with support from IPG Mediabrands, has announced an ambitious cross-platform offering in the programmatic-buying space. APAC experts contacted this morning welcomed the move, but questioned how much impact it will have in Asia-Pacific, at least in the short term.

Media debate: When and where TV-online integration makes sense

buying media tv By Staff Reporters

Media agencies have started to integrate online and broadcast TV teams, but does this only make sense in markets like China, where online video viewership has far outstripped TV?

OMD tests KPI-oriented planning tools beyond pure media metrics

brand buying media planning By Jenny Chan 陳詠欣

SHANGHAI - A media plan is not a media plan is not a media plan—particularly when fluctuating consumer profiles and a fragmented media environment come into play to cause wastage and disarray. One media agency in China says it is trying to plug the holes.

UM and ZenithOptimedia tipped to jointly win media business from Bank of China

buying media planning By Staff Writer

BEIJING - The Bank of China has reportedly selected UM and ZenithOptimedia as joint agencies-of-record to work out a holistic media planning and buying strategy for next year's projects in China.

Xaxis launches audience-buying services for advertisers in China

buying data By Jenny Chan 陳詠欣

BEIJING and SHANGHAI - Audience buying company Xaxis, part of GroupM, has officially established local representation in China with its headquarters in Shanghai and a second office in the mainland's capital.

Asia-Pacific’s affluent are flying more, buying more, investing less: Ipsos PAX

buying media report By Emily Tan

ASIA-PACIFIC – The fluctuating economy has led to a spending shift among Asia’s wealthy, as they opt to spend in travel but shun financial investments, according to Ipsos’ 2012 PAX survey results.

Audi sells compact hatchback on group-buying site for first time

buying group luxury yahoo By Jenny Chan 陳詠欣

HONG KONG - Audi has offered its first group-buying deal in the city, selling its A1 Sportback at an 18 per cent discount. The most expensive product ever sold via a group-buying website also broke the mold of group-buying being seen as an aggregator of cheap treats.