Six burning questions about programmatic advertising in China

With more digital advertising dollars shifting to programmatic buying in China, sorting out confusing viewpoints about DSPs, DMPs, PDBs and such are becoming more important with each passing day. And despite the importance of having a technology-centric, data-driven advertising agenda, many advertisers still have many questions. In this series of infographics, iPinYou, an independent DSP in China, sheds some light on six common questions it hears frequently from clients.

by Jenny Chan 陳詠欣