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decisions

Influencer content outperforms digital ads on lower- and mid-funnel metrics: Study

ads buying consumer content decisions digital influencer kantar marketing playbook the By Campaign India Team

67% of Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.

Consumer decisions are less rational than marketers think: Forrester

consumer decisions forrester research By Gabey Goh

SINGAPORE - With digital tools and platforms, marketers can be more scientific than ever before but consumers are less rational than ever, says Forrester Research's Shar VanBoskirk.

Five things you need to know about purchasing decisions in China vs. the US

and china decisions marketing By Staff Reporters

Kitty Lun Chan, chairman and CEO of Lowe China, shares the agency's research on how different forms of media impacts consumers' behaviour in the US and China.