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consumer

How evolving consumer identities are driving a fresh surge in spending across China
alibaba china consumer spending taobao By Staff Reporters

Recent research and shopper trends point to a clear shift in China’s retail landscape with the most durable growth in categories including AI wearables, experiential luxury and premium pet care coming from brands that respond to the evolving priorities of consumers with meaningful innovation.

Influencer content outperforms digital ads on lower- and mid-funnel metrics: Study
ads buying consumer content decisions digital influencer kantar marketing playbook the By Campaign India Team

67% of Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.

Decoding the shifts in online consumer behaviour during Ramadan
apps consumer online ramadan shopping By Aulia Masna

App usage in Indonesia surges during Ramadan, especially for shopping and entertainment. Community-based strategies and personalization are key to brand success.

Deloitte: Indian consumers shift to value-conscious purchases
ads consumer spending By Campaign India Team

Tailoring product assortments and marketing strategies to local preferences to bolster brand connections are highly valued.

Petal Ads unlocks the power of the Huawei ecosystem
consumer By Staff Writer

Meet Petal Ads, Huawei’s newly rebranded ad platform built to harness the potential of the Huawei ecosystem.

Designing for DEI in media to drive sustainable growth for brands
consumer dei essencemediacom By Aarti Bharadwaj

To truly embrace diversity in media and marketing, we need to rethink the way we measure success, says EssenceMediacom’s Aarti Bharadwaj.

Responsible advertising is more than just reducing environmental impact — it’s also about sensitive engagement and positive influence
advertising consumer By Staff Writer

Sam Pattison, managing director of Teads SEA share his insights on the evolution of responsibility advertising and how brands can improve digital impact for their consumers.

Pets, tech, fashion, eco-products and subcultures: What China's Gen Z cares about
alibaba china consumer creative Dentsu gen z taobao By Minnie Wang

This week's Alibaba's Maker Festival reflects many of the latest Gen Z consumer trends in China. We ask Gen Z creatives for their input and advice on how brands can respond.

Tech Bites: Week of May 16, 2022
advertising consumer digital programmatic By Shawn Lim

News from Alipay, Klook, AnyMind, Dataxis, Mediabrands, Dable, Joy Spreader and more. Plus, Grab announces its first-quarter 2022 results, in our weekly roundup of tech and media news.

How marketers can tap the evolving male consumer in China
china consumer marketing By Mengxi Jiang

While you'll still find portrayals of traditional rough masculinity, there is more inclusiveness towards pluralistic masculinity with premium products, fashion and style all becoming aspirational, writes this Shanghai-based design and insights professional.

Resilience and revitalisation: How to tap into the domestic duty-free opportunities in China
china consumer tourism travel By Staff Writer

Hainan Free Trade Port is set to become China’s new duty-free shopping hub as the country’s domestic tourism market continues to thrive, in stark contrast to the massive decline in sales of the big four international duty-free groups.

Consumers punishing ‘inactive’ corporates over Ukraine
brand consumer By James Halliwell

A new report suggests corporate inaction over the war between Russia and Ukraine has ‘large negative consequences’ when it comes to public trust.

Thai consumers upend brand choices as they seek comfort in year two of Covid
brands consumer thailand By Rahul Sachitanand

Despite a stable top three, consumers in this southeast Asian market disrupted their brand preferences in the past year.

Driven to death? China food-delivery services criticised for pressuring drivers
china consumer food delivery meituan By Carol Huang

China food-delivery services Meituan and Ele.me are dealing with a public outcry over the 'bloody truth' that their 'unsympathetic' algorithms push drivers too hard, leading to safety risks.

Chinese consumer recovery still limited by a 'pandemic mindset'
china consumer corona top of the charts By Staff Reporters

TOP OF THE CHARTS: Hakuhodo study says consumer confidence is recovering, but shopping behavior remains half-hearted.

Post-COVID, China's smart social movement accelerates
consumer r3 smart technology By Rakesh Kumar

We're seeing the rise of a new smart consumer, smart economy and a smart community in China.

Here's how young people around the world really feel about COVID-19
consumer research By Oliver McAteer

An in-depth study by VICE reveals there is a split in what Gen Z and Millennials are concerned about the most.

Asian consumers going from followers to trend-setters: Google
asia brands consumer google trends By Rahul Sachitanand

New report identifies three factors that will see consumers here leapfrog their western counterparts

Marketers must prepare for declining smart phone usage
consumer omnicom By Michael Heusner

Digital detox culture is becoming more pervasive according to research from OMG's Hearts & Science. Here's what marketers need to know.

Nimble marketers can benefit from changes in Vietnamese consumer purchases: Nielsen
brands consumer nielsen vietnam By Rahul Sachitanand

Personal care, frozen foods, online grocery could benefit from enforced COVID-19 consumption changes