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XLSmart is officially formed: Indonesia's new telecom giant
merger smart telecom xlaxiata xlsmart By Staff Reporters

XLSmart, the result of a merger of three telecommunications companies, promises US$400 million per year in synergies with a 25% market share and equal ownership between Axiata and Sinar Mas

Mobile services brands benefit as Filipinos seek local comfort
brands communications philippines smart telecom the By Rahul Sachitanand

While Jollibee continues to rule the roost as the strongest local brand in the Philippines, according to our exclusive survey, consumers are seeking comfort in familiar, homegrown brands in the second year of the pandemic.

Post-COVID, China's smart social movement accelerates
consumer r3 smart technology By Rakesh Kumar

We're seeing the rise of a new smart consumer, smart economy and a smart community in China.

Mobile looms larger among Filipinos' favourite local brands
philippines smart By Robert Sawatzky

Comfort foods remain tops, but the prevalence of handset brands and service providers among the Philippines' strongest local brands shows mobility matters.

CES Asia takeaways: The ‘smart everything’ economy
asia ces smart By Arvind Sethumadhavan

Arvind Sethumadhavan of Dentsu Aegis Network shares thoughts on the utility and marketing potential of smart devices and technologies showcased at this year's CES Asia.

My clothes are smart(er)
marketing smart By Kristian Barnes

Will smart fabrics usher in the true 'wearables' revolution?

Tencent digital case studies: Mobile brings brands to life
smart wechat By SY Lau

By the year 2020, the world will have to analyse 50 times more data than what we have today, which means traditional analysis needs to change. The Internet's impact on China is also deepening as it becomes a mainstream media. With this as a backdrop, our mindsets as marketers must also change.

Mercedes scores 666 Smart sales in Weibo social-commerce test
china commerce media smart By Jenny Chan 陳詠欣

MAINLAND CHINA - Mercedes Benz, the second brand to launch a Weibo social commerce campaign after Chinese smartphone maker Xiaomi, has sold 666 specially designed Smart cars within a week last month.

Acquisition puts heads of Smart in the McCann Australia driving seat
smart By Paul Howell

SYDNEY - McCann Worldgroup Australia has confirmed its acquisition of local independent agency Smart. But it is the incoming agency leaders who will take on the key roles of the merged entity, now rebranded as McCann Erickson Australia.

How to leverage Smart TVs to boost your TV campaign
smart By Reuben Verghese

Reuben Verghese, vice-president, Asia-Pacific of Accedo Broadband, which specialises in crafting apps for Smart TVs and is in partnership with leading manufacturers and broadcasters, discusses how campaigns can add that extra oomph by integrating Smart TV.

Ovaltine Super 5 inspires kids to think creatively in Vietnam
campaign smart By Madhavi Tumkur

HO CHI MINH - On the back of last year’s successful Ovaltine Smart Challenge Campaign, Y&R Vietnam has launched a new campaign for Ovaltine inspiring children to be imaginative and think creatively.

Filipino mobile market rocks to its own ringtone
philippines smart By Glenn Smith

Handsets holds sway over service providers for a population that is still more inclined to text than to talk.