XLSmart, the result of a merger of three telecommunications companies, promises US$400 million per year in synergies with a 25% market share and equal ownership between Axiata and Sinar Mas
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telecom
Mobile services brands benefit as Filipinos seek local comfort
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While Jollibee continues to rule the roost as the strongest local brand in the Philippines, according to our exclusive survey, consumers are seeking comfort in familiar, homegrown brands in the second year of the pandemic.
Surely there's more that 5G offers than virtual combat?
telecom
Latest CSL ad turns Hong Kong into a virtual funhouse of activity... that again includes bashing opponents using VR goggles.
How telecom players benefit from data insight
telecom
Location-aware data paired with demographics gives an edge to early adopters.
Philippine telcos need to get personal with customers amid rising competition
telecom
MANILA - Telco operators in the Philippines have to become more aggressive to acquire new customers, but then cannot neglect to build long-term relationships with them to drive growth in an increasingly competitive market.
New Zealand’s Telecom drops ‘Abstain’ campaign
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telecom
NEW ZEALAND – Telecom has dropped its controversial ‘Abstain from the Game’ campaign, and the retail chief executive has apologised internally.
