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corporate

When every word counts, ditch the corporate speak
corporate wecommunications

Today’s audiences want clarity and connection — not prepackaged responses.

ESG removal a big McStake for McDonald's sustainability credibility
corporate esg greenwashing By Myles Peacock

The very quiet removal by McDonald’s of the term ‘ESG’ from parts of its website is a wrong turn in its journey towards sustainability.

Facebook corporate is now Meta
corporate meta rebrand By Mariah Cooper

The company’s new moniker reflects its shift from social network to the metaverse.

Huawei’s new global corporate brand swagger
corporate global pr telecom By Robert Sawatzky

‘Beacon of light’ imagery from the Chinese brand's latest corporate campaign reflects its intention to step out as a world leader.

PR agencies morphing to keep their share of the pot: PR360Asia
communications corporate media By Jenny Chan 陳詠欣

HONG KONG - At the opening panel at this morning's PR360Asia invitation-only conference, 'grappling' was the word of the day as panelists discussed how best to redefine PR in order to stay in business.

Gome to pull out of Hong Kong, all six stores to be closed by March
china corporate By Staff Writer

HONG KONG - About 100 Gome staff will be made redundant after the mainland retailer confirmed it is closing all six of its Hong Kong stores after nine years.

CEO reputation matters, especially in emerging markets: Weber Shandwick
ceo corporate pr By Staff Reporters

GLOBAL - A new study by Weber Shandwick shows that for two-thirds of consumers, the reputation of a company's chief executive officer plays a part in purchasing decisions by creating an overall impression of the company.

Over 80 per cent of Asia's top companies using social media
corporate media research study By Emily Tan

SINGAPORE - Over 80 percent of 120 companies listed on The Wall Street Journal's Asia 200 Index are present on social media, compared with 40 percent last year, according to the 2011 Asia-Pacific Corporate Social Media Study by Burson-Marsteller.

BMW Asia appoints Sethipong Anutarsoti as corporate affairs director
corporate By Paul Howell

ASIA-PACIFIC - Sethipong Anutarasoti has been appointed as corporate affairs director for BMW Group Asia, effective from 1 July. He will be based at the group's regional headquarters in Singapore.

Bonsey Design to create a new corporate identity for ITV Granada Asia
asia corporate design By Staff Reporters

SINGAPORE - Singapore-based Bonsey Design's on-screen branding unit, Brandspeed has created a new corporate identity to more closely reflect its UK-based parent company ITV.

Bonsey Design to create new corporate identity for ITV Granada Asia
asia corporate design By Staff Reporters

SINGAPORE - Singapore-based Bonsey Design's on-screen branding unit, Brandspeed has created a new corporate identity to more closely reflect its UK-based parent company ITV.

VNPost hires JWT for corporate project in Vietnam
account win branding corporate creative agency By Kenny Lim

HO CHI MINH CITY – VNPost has hired JWT and Smart Media to revamp its corporate identity in Vietnam.