The most talked about Super Bowl ads of 2022
Campaign US rounds up Twitter’s top trending ads from the Big Game.
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Why adtech company Criteo is buying a Super Bowl ad
The spot imagines the open web’s future with utopian—and dystopian—possibilities.
Acura uses anime to spotlight new vehicle line-up
‘Type S: Chiaki’s Journey,’ a four-episode series, debuts at the 2022 Sundance Film Festival.
What’s the future of events? Trends shift as Covid rages on
Companies now consider virtual events a permanent part of the landscape, according to a new study by Splash.
AB InBev reveals new logo
Global consultancy Prophet designed the new visual identity, inspired by the brand's new purpose.
Adobe’s 2022 creative trends: Optimism and meaningful connection
From dance to the metaverse, nature and mental health, Adobe Stock predicts 2022’s biggest creative trends.
Spotify rolls out clickable in-app podcast ads at CES
The feature makes advertising interactive on Spotify original and exclusive podcasts.
Google’s Year in Search shows people looked to heal in 2021
People searched for ways to improve their physical and mental health following 2020’s tumultuous year.
Future of retail? China’s livestream shopping craze attempts to gain U.S. footing
The growing trend is both a risk and an opportunity for brands and influencers.
Disney+ subscriber growth dips amid streaming slowdown
The streamer added only 2.1 million new subscribers from the previous quarter.
Frictionless shopping: YouTube launches shoppable live streams for the holidays
YouTube plans to use its US Holiday Stream and Shop event as a test-drive for what the platform can accomplish in the future with e-commerce.
Stella Artois’ artful holiday campaign gives women access to safe water
The beer brand’s campaign includes OOH and a short film, narrated by Matt Damon.
Vox Creative, Straight Talk Wireless launch accessible podcast for deaf and hard of hearing audiences
The ‘More Than This’ podcast translates tone and pace into visuals.
Facebook corporate is now Meta
The company’s new moniker reflects its shift from social network to the metaverse.
Direct-to-fan marketing skyrockets as consumers pay creators directly
A new US study reveals opportunity for brands in the creator economy.
How Indeed’s Pride campaign with Mika encouraged authenticity at work
The ‘#SoundtrackOfEmpathy’ campaign raised $40,000 for Lady Gaga’s Born This Way Foundation.
The One Show’s ‘Medicine Avenue’ is worth all the drama
The spot, created by DAVID Miami, parodies the advertising industry.
Coca-Cola debuts ‘Real Magic’ global brand platform with emphasis on gaming
The beverage giant’s refreshed identity includes a new ‘Hug’ logo and a partnership with Twitch.
Brands lean into nostalgia with late-night infomercial ads
Jollibee, Alpha Foods and Hers bring back the 90s channel surfing vibes.
Dole uses trash to fight hunger, support waste reduction
The brand's new campaign sheds light on food waste statistics.
Momentum Worldwide launches hybrid experience platform
WhiteBox blends real life and virtual events for brands.
HP redoes a Backstreet Boys hit to target millennial parents
A UK campaign for the company's ink and toner service spoofs “Everybody (Backstreet’s Back)” with the song “Back-to-School, Alright!”
Olay tackles beauty bias in search algorithms
The #DecodetheBias campaign shows how beauty filters and search results cater to Eurocentric beauty standards.
Huge taps Toni Howard Lowe as group VP of DEI
Lowe will lead strategy work for DE&I across Huge’s 12 global offices.
PepsiCo launches data practice to help food and beverage retailers grow
Pepviz uses advanced analytics, data science and more to reach shoppers in a personalized way.
Agencies are ‘stuck’ in DE&I awareness
It's time to move beyond awareness and infuse DE&I into work processes, says Omnicom agency Rapp Worldwide’s global chief DE&I and communications manager, Devin O'Loughlin.
How a sex-toy maker is fighting Instagram nudity policies
Sexual-wellness brand Womanizer's sex-positive Instagram account was shut down. Here’s how the company fought back.
How brands are using Twitch for sports marketing
The NBA, DoorDash and American Express used Twitch to connect with Gen Z and Millennials.
Tokyo Olympics 2020: 8 global ads pulling for the gold
Campaign US rounds up some of the games’ most buzzworthy creative work.
‘Unbirth Announcement’ gives voice to parents grieving pregnancy loss
Sunnybrook’s PAIL Network campaign, created by No Fixed Address, normalises conversations about the taboo topic.
What does Tokyo banning spectators from the Olympic Games mean for advertisers?
Agency pros discuss how brands should pivot their strategies without fans in the stands.
VaynerMedia hires first chief innovation officer
Adyen vet Eric Jacobs will report to CEO Gary Vaynerchuk, who pledged to hire more BIPOC candidates by June.
IPG launches global data-driven creative agency, Performance Art
Andrea Cook, Ian Mackenzie and Elizabeth Sellors will lead the venture as CEO, CCO and COO, respectively.
Cannes Lions: See the 2021 Grand Prix winners
A roundup of many of the top winners.
Cannes Lions: Dentsu Mcgarrybowen Taiwan and Sinyi Realty pick up Entertainment Grand Prix
Dove Men+Care and Coca-Cola among gold Lions winners. APAC collects six Entertainment awards, one Entertainment for Music and Entertainment for Sports.
Vans gets to the heart of skateboarding ahead of 2020 Olympics
The campaign, in partnership with Skateistan, stars skateboard stars Tony Hawk, Lizzie Armanto, Pedro Barros and Yann Horowitz.
There’s ‘No Stopping New York’ post-pandemic
The campaign by SS+K and the Mayor’s Office of New York claims the city is back by celebrating its city’s everyday heroes.
Google expands shoppable content with YouTube product feeds
The feature streamlines ad campaigns directly to purchases.
Yext throws it back to the ‘90s
The integrated marketing campaign spotlights outdated search technology with a side of nostalgia.
YouTube introduces interactive ads for connected TVs, more original programming
Users can learn more about a product through second screen activation.
Yahoo launches a brand campaign on the heels of Verizon Media sale
The company, which Verizon Media sold to Apollo Global Management for $5 billion on Monday, will become the new brand name for the former AOL mash-up.
Amazon’s ad sales surge 77% to nearly $7 billion
The tech giant also logged 44% year-over-year revenue growth in Q1.
3 Burger King hits and misses from outgoing CMO Fernando Machado
Machado leaves behind a risk-taking legacy.
How Spotify mastered marketing to artists
Spotify for Artists offers a suite of tools to help creators at every stage of their career.
YouTube accounts for almost half of all ad-supported TV streaming in US
People are choosing to watch YouTube on connected TVs more than any other ad-supported platform.
Fearless Girl shatters glass ceiling beyond the boardroom
State Street Global Advisors celebrates International Women’s Day with a revamped art installation for the famous ‘Fearless Girl.’
Disney beefs up ad sales technology
Walt Disney Co. announced a suite of new products and a plan to rapidly automate its ad sales business across linear and digital platforms.
Spotify launches an audience network for music and podcasts
The marketplace will allow advertisers to reach listeners across both audio formats for the first time.
Disney+ hits 95 million subscribers, gaining momentum on Netflix
The results well exceed Disney’s expectations of hitting 90 million global subscribers by 2024.
How The NFL used TikTok to build authentic fan connections
The pro American football league is generating fan engagement on TikTok comments.
No7 wants to help women get back to work in its first US campaign
The global beauty brand’s new spot, ‘Unstoppable Together,’ captures the crisis of women leaving the workforce.
Everything we know about Super Bowl LV so far
Which brands bought ad space and which are sitting on the bench for this year’s big game.
P&G’s Marc Pritchard: Brands are spending ‘too much time’ monitoring platforms
In an interview with Campaign US at P&G’s virtual LifeLab at CES, Pritchard details how FMCG giant continues to withhold spend on several platforms until accountability is introduced.
Burger King unveils first rebrand in more than 20 years
The fast food giant kicked off 2021 with a new logo, restaurant concept, packaging and uniforms.
Cheerios remakes iconic 1999 holiday ad in response to viral TikTok video
The nostalgic commercial brought back the same grandma and baby from the original spot to emphasise connection during a tough holiday season.
Wavemaker wins Perfetti Van Melle’s $80 million global media account
The GroupM media agency picked up the global through a series of local pitches this year.