WPP Media, GovTech Singapore, Great Eastern, and more in this week's collection of people shuffles and business wins.
True
account win
Move and win roundup: Week of May 11, 2026
account win
move and win roundup
people moves
Initiative China retains Uni-President media remit
account win
initiative
The account was awarded without a pitch.
OMD China expands Yili remit with $100 million digital win
account win
media buying
OMD
omd china
pitch review
The media mandate sits with Mindshare.
Omnicom lands IBM's global media account
account win
omnicom
WPP Media, the incumbent, did not defend the account.
Dstnct wins Singapore’s National Day Parade 2026 mandate
account win
The indie will create the parade's brand identity, taglines, slogans and integrate the NDP's mascot into executions.
Innocean renews global media mandate with Havas
account win
havas media network
Remit spans Hyundai, Kia and Genesis brands across Europe, the Middle East, Asia Pacific and Latin America.
Starhub appoints PHD Singapore as media agency after competitive pitch
account win
media aor
phd
starhub
WPP's Mindshare is the incumbent.
Sun Life Asia appoints WPP Media across five Asian markets
account win
sun life
wpp media
Havas Media is the incumbent.
WPP Media wins Mastercard’s global media account from Carat
account win
carat
mastercard
wpp media
The $180 million win ends the 10-year relationship between Mastercard and Carat.
Coca-Cola and WPP renew global marketing partnership
account win
cocacola
openx
wpp
Less than two months after Publicis outmanoeuvred WPP for the North American media business, WPP has renewed its multi-billion-dollar global partnership with Coca-Cola.
Publicis scoops Coca-Cola media in North America
account win
cocacola
Publicis
wpp
WPP has lost the account after a closed review.
Carlsberg Group appoints We Are Social as global social media agency
account win
we are social
Account was won following a competitive pitch.
Unilever consolidates creative accounts for beauty brands with WPP
account win
unilever
wpp
Accounts were formerly handled by Interpublic Group, Omnicom and Brandtech Group's Oliver, alongside WPP.
Accenture Song, The Monkeys, Droga5 win Tourism Australia account
accenture song
account win
digitas
Droga5
mc saatchi
the monkeys
Tourism Australia
Tourism Australia’s creative account was held by M&C Saatchi and the digital account by Digitas since 2018.
Publicis Media retains China, UK and wins Italy in Ferrero review
account win
ferrero
publicis media
Dentsu International is also understood to have expanded its remit in Japan and South Korea.
India's Wondrlab announces new remuneration for clients with ‘Possible’ win
account win
advertising
agency
Agency will reinvest a fixed portion of its fee back into the client’s business.
Wavemaker Philippines wins L’Oréal media account
account win
loreal
wavemaker
The media business win expands on the agency's work leading digital and ecommerce for L’Oréal Philippines.
Perrigo appoints Wavemaker for European and Australian markets
account win
wavemaker
EXCLUSIVE: Publicis Media's Zenith previously handled business.
Havas Media wins Michelin account off MEC
account win
global
havas
media
Havas Media won the business after a pitch earlier this year and will take over the account this month.
Walmart and Publicis Groupe forge strategic relationship in surprise deal
account win
new business
Months after losing the retailer's media business, the holding company has nabbed Walmart's US creative and in-store duties.
Ikea picks GroupM and Dentsu Aegis in ground-breaking $388.4m media review
account win
carat
media buying
mindshare
new business
Ikea has picked two media-buying groups, GroupM and Dentsu Aegis Network, to be its global partners in a ground-breaking deal for its estimated $388.4 million media account.
MediaCom wins Subway business in Asia
account win
SINGAPORE - Following a comprehensive four month review, SUBWAY has selected MediaCom to handle its $30m media planning and buying business across Asia.
McCann and MediaCom become Café de Coral’s new agency partners
account win
hong kong
McCann Worldgroup
HONG KONG - Café de Coral Group has hired McCann Worldgroup Hong Kong and MediaCom as its new creative and media agency partners respectively, effective from 15 April.
Leo Burnett Hong Kong adds Dulux and Calbee to MNC client portfolio
account win
bbh
calbee
hong kong
Leo Burnett
HONG KONG- Leo Burnett Hong Kong has reported two multinational account wins: The agency will handle creative for Japanese potato crisp brand Calbee and will act as shopper marketing partner for Dutch paint brand Dulux.
Bel Group charges GolinHarris to strengthen brand awareness among Chinese consumers
account win
china
pr
shanghai
unilever
SHANGHAI– Bel Group, the manufacturer behind cheese brands such as including The Laughing Cow and Babybel, has named GolinHarris as its public relations partner in China for 2012.
Huiyuan Group picks Optimedia Beijing, Leo Burnett and Genedigi to boost international brand image
account win
Leo Burnett
master kong
BEIJING - Hong Kong-listed Huiyuan Group has selected Optimedia Beijing, Leo Burnett and Genedigi for media planning, creative and PR duties respectively.
Kensington appoints Weber Shandwick for Australia PR duties
account win
australia
weber shandwick
SYDNEY – Kensington, a technology accessory supplier, has appointed Weber Shandwick for PR duties in Australia following a pitch.
Bel Group hooks Rapp Shanghai as activation partner
account win
DDB
shanghai
SHANGHAI - Rapp Shanghai has been appointed as the activation partner for Bel Group, which has popular cheese brands in mainland markets, including Babybel and The Laughing Cow.
Jing An Kerry Centre chooses IPG as marketing communications partner
account win
china
jack morton
SHANGHAI - Jing An Kerry Centre has appointed Interpublic Marketing Services China including advertising network DraftFCB, public relations agency GolinHarris and brand experience specialist Jack Morton Worldwide, as its marketing communications partner.
AIA chooses Mindshare and JWT as partners in Taiwan
account win
aia
Leo Burnett
mindshare
taiwan
TAIPEI - Global insurance giant AIA Group has chosen Mindshare Taiwan for all its media business (except digital) in Taiwan, while JWT has won the creative account. The appointments come as AIA readies for a significant push in to the Taiwan insurance market
UM China bags three new local accounts: Conba, Supor and Heinz Longfeng
account win
china
SHANGHAI - UM China has added three new local accounts to its portfolio, two Shanghai-listed companies Conbra pharmaceutical and cookware and home appliance brand Supor, and Heinz Longfeng, a major frozen food brand, owned by international food giant Heinz.
UM replaces OMD to become FT's new media agency
account win
DDB
media
OMD
UM
HONG KONG - UM Hong Kong has confirmed that it has won the Financial Times’ Asia media account.
Gome awards creative business to JWT Beijing
account win
china
BEIJING - Gome, one of China’s largest electrical appliance retailer Gome has handed its creative account to JWT Beijing.
Coca-Cola charges Grey Healthcare HK for its 'running fun' project
account win
HONG KONG - Grey Healthcare Hong Kong has won the Coca-Cola 'running fun' marketing project, after a competitive pitch with several undisclosed agencies.
Charm Communications seals Nasdaq-listed Zhongpin Inc’s branding and communications account
account win
china
BEIJING - Nasdaq-listed Zhongpin, a Henan-based meat and food processing company specialising in pork products, and fruits and vegetables, has signed Charm Communications on as its branding and communications agency.
Metta Communications scoops Tai Pan Mooncake TV campaign assignment
account win
hong kong
HONG GKONG - Local creative shop Metta Communications has added Tai Pan Bakery’s mooncake campaign account to its agency portfolio, after winning a pitch with undisclosed agencies in June.
Bates141 and Maxus win Kaixin001.com’s first brand image campaign
account win
china
BEIJING - Bates141 Shanghai has won major social networking site Kaixin001.com’s first brand image assignment with Maxus Beijing, after a competitive pitch against Publicis and DDB.
TBWA Shanghai consolidates Pernod Ricard's Ballantine whisky
account win
SHANGHAI - TBWA Shanghai has added to its below-the-line duties for Pernod Ricard China’s Ballantine’s whisky brand.
BBH lands global Sol creative business
account win
bbh
heineken
GLOBAL - Sol, the Heineken-owned Mexican beer brand, has handed its global advertising account to Bartle Bogle Hegarty ahead of a major ad push.
Lowe Lintas India wins wind turbine manufacturer
account win
india
wind turbine
INDIA - Creative agency Lowe Lintas India has won the Suzlon account following a multi-agency pitch. Suzlon is the world's third largest, and India's largest, wind turbine manufacturer with operations across Asia, Australia, Europe, North and South America.
Mars splits with TBWA for BBDO and DDB
account win
BBDO
mars
tbwa
GLOBAL — Mars has consolidated its global advertising account for its Snickers, Mars, Galaxy, Pedigree, Whiskas and Twix brands into the Omnicom-owned BBDO and DDB, moving the business out of TBWA without a pitch.
The Integer Group adds 313@somerset to retail roster
account win
SINGAPORE – The latest addition to the Singapore office of The Integer Group’s growing client roster is prime Orchard Road shopping mall 313@somerset, managed by Lend Lease.
Saatchi & Saatchi Singapore wins Invida regional business
account win
SINGAPORE - Invida has granted Saatchi & Saatchi the regional assignment for their Atopiclair brand across the Asia-Pacific market.
Zenith Media Beijing wins PPTV’s media account
account win
china
media
BEIJING - Zenith Media Beijing has won the media account for China's leading online TV service PPTV, following two rounds of pitches which also included Carat.
Initiative wins Heinz ABC in Indonesia
account win
initiative
JAKARTA – IPG’s Initiative has been awarded Heinz ABC Indonesia’s media planning and buying following a review.
Founder Finance taps OMD China for media duties
account win
media
omd china
UM
BEIJING - Founder Finance Services has awarded its media duties to OMD China, effective immediately.
Profero wins global digital account for Smirnoff
account win
digital
GLOBAL - Diageo has appointed Profero to be its lead global digital agency for Smirnoff, the vodka brand.
JWT Hong Kong lands Samsonite's Asia-Pacific creative business
account win
advertising
asia
ASIA PACIFIC - JWT Hong Kong has been appointed to Samsonite's regional creative business following a four-way pitch with undisclosed agencies, replacing the incumbent TBWA.
Fluid charged as communications partner for HK's Lan Kwai Fong
account win
marketing
HONG KONG - Local advertising agency Fluid has been selected as the total communications agency partner for Hong Kong's Lan Kwai Fong entertainment area.
Dove Deodorant hands global digital account to EHS 4D
account win
digital
dove
GLOBAL – Unilever has appointed Havas' EHS 4D to handle global digital activity across the Dove Deodorant portfolio.
JWT NZ wins building materials supplier Placemakers
account win
new zealand
AUKLAND - JWT New Zealand has won the country's largest DIY and building materials supplier, Placemakers, after a rigorous pitch.
MEC Malaysia wins Yeo Hiap Seng
account win
malaysia
KUALA LUMPUR – MEC has been appointed to handle the media business of Yeo Hiap Seng.
Vizeum Beijing wins media for Korean food giant Orion Confectionery
account win
china
media
starcom
UM
BEIJING - Vizeum Beijing has secured Korean food giant Orion Confectionery’s US$40 million media account.
Volkswagen awards digital business in India
account win
india
volkswagen
INDIA - Volkswagen has handed its digital business to Grey Digital India.
Mother lands US$48m Beck's global account
account win
mother
GLOBAL - Anheuser-Busch InBev has appointed Mother to handle the estimated US$48 million (£30 million) global advertising account for its Beck's brand.
Grey Group picks up Panadol globally
account win
grey
SINGAPORE - Grey has been awarded the Panadol account globally, with regional duties for Asia handled out of Singapore.
Starcom Melbourne scoops private health insurance account
account win
MELBOURNE - Private health insurance brand Frank has handed its media account, said to be worth more than seven figures, to Starcom Melbourne.
Draft FCB lands US$700m Nivea ad business
account win
nivea
GLOBAL - Beiersdorf, the German healthcare company that owns the Nivea brand, has appointed Draft FCB as the global lead agency on its estimated US$700 million ad account.
UM retains US$50m L'Oreal media account in Australia
account win
australia
beauty
UM
SYDNEY – L’Oreal has reportedly reappointed IPG’s Universal McCann (UM) to its US$50 million consolidated media buying and planning account in Australia, following a review initiated in August.
Crispin Porter + Bogusky wins global Milka creative duties
account win
creative
GLOBAL - Crispin Porter + Bogusky has been awarded the global creative account for Kraft Foods chocolate brand Milka in a pitch against incumbent Ogilvy & Mather and two undisclosed agencies.
Leo Burnett lands US$79m global business for P&G's Flash
account win
Leo Burnett
GLOBAL - Procter & Gamble has appointed its roster network Leo Burnett to handle the estimated US$79 million (£50 million) global advertising account for its Flash cleaning brand.
Sony picks Grey for worldwide Bravia brief
account win
grey
sony
GLOBAL - Sony has appointed Grey to handle its 2011 global brand campaign for its Bravia TV range after a pitch against other networks.
CHI & Partners lands Samsung global mobile task
account win
samsung
GLOBAL - Samsung has appointed CHI & Partners to handle the global advertising account for its mobile division.
Santo scoops global Diesel ad account
account win
global
GLOBAL - Diesel, the Italian fashion brand, has appointed Santo to its global advertising account after a head-to-head pitch against Saatchi & Saatchi.
Leo Burnett Sydney wins coveted Ebay account
account win
Leo Burnett
SYDNEY - Leo Burnett Sydney has won Ebay's creative duties following a four-way pitch that also involved Host, BMF and Whybin TBWA.
Universal McCann ties up global MasterCard account
account win
mastercard
GLOBAL - MasterCard has consolidated its US$340 million global media planning and buying account into Interpublic Group's Universal McCann.
U Mobile picks Publicis Malaysia for brand relaunch
account win
branding
malaysia
Publicis
KUALA LUMPUR - U Mobile has selected Publicis Malaysia to re-launch its brand after an exhaustive pitch process launched only six weeks ago.
OMD Australia takes Devine's US$6.2m national media
account win
australia
media
OMD
SYDNEY - OMD Australia has been appointed to the US$6.2 million (A$7 million) national media buying account for Devine Limited, effective immediately.
Universal McCann wins Ecco's US$46m global media
account win
media
UM
GLOBAL - Ecco, the Danish footwear manufacturer, has appointed Universal McCann to handle its estimated US$45.9 million (£30 million) global media planning and buying account.
MediaCom HK wins media duties for Amway's Nutrilite
account win
hong kong
media
HONG KONG - Global direct-selling company Amway has handed the media and creative accounts for its vitamin supplement brand Nutrilite to MediaCom Hong Kong and a local creative agency partner.
Grey India wins Reliance Communications creative business worth US$55m
account win
grey
india
NEW DELHI - Grey India today announced they have scooped the creative account for Reliance Communications, one of the top four telecoms companies in the world with 109 million customers in India.
Coca-Cola India hands US$44m media account to Lodestar Universal McCann
account win
india
media
NEW DELHI - Coca-Cola has appointed Lodestar Universal McCann to its media account following a competitive pitch reported last week.
Aids Access Foundation appoints Y&R for its Thai campaign
account win
campaign
pitch
social
BANGKOK – The Aids Access Foundation has appointed Y&R as creative agency for an upcoming campaign in Thailand, following a competitive multi-agency pitch process.
Singapore Health Promotion Board tasks BBS, WE to oversee PR
account win
government
health
public relations
SINGAPORE - The Health Promotion Board (HPB) of Singapore has appointed Baldwin Boyle Shand (BBS) and Waggener Edstrom (WE) as its public relations agencies.
David Jones appoints M&C Saatchi for creative in Australia
account win
creative agency
retail
SYDNEY - David Jones has appointed M&C Saatchi as its advertising agency in Australia following a five-month tender process, replacing Saatchi & Saatchi which had held the account for 14 years.
Killer Jeans taps Grey Mumbai for advertising account in India
account win
campaign
grey
MUMBAI – Killer Jeans, the flagship brand of Kewal Kiran Clothing, has appointed Grey Mumbai as its creative agency.
Coca-Cola hands shopper marketing business to OgilvyAction in India
account win
campaign
retail
MUMBAI - Coca-Cola India has appointed OgilvyAction to oversee shopper marketing programmes for the company’s brand portfolio, following a competitive pitch.
Maxus scoops L’Oreal media account in India
account win
media agency
MUMBAI - Maxus Mumbai has been appointed media agency-of-record by L’Oreal following a pitch in India.
Ministry of Education retains Up Brandbuzz and Maxus in Singapore
account win
campaign
government
recruitment
SINGAPORE - The Ministry of Education (MOE) has retained Up BrandBuzz and Maxus as creative and media agency partners for its next recruitment drive in Singapore.
Proton assigns Leo Burnett as creative AOR in Malaysia
account win
automotive
brand
campaign
Leo Burnett
pitch
KUALA LUMPUR – Proton has parted ways with McCann Erickson and appointed Leo Burnett to its advertising account following a four-way pitch.
Vaseline tasks Edelman for product launch in Singapore
account win
edelman
fmcg
public relations
Vaseline
account win
edelman
fmcg
public relations
Vaseline
SINGAPORE – Vaseline has hired Edelman as its public relations partner to launch its intensive care lotion product.
Vaseline tasks Edelman for product launch in Singapore
account win
edelman
fmcg
public relations
Vaseline
account win
edelman
fmcg
public relations
Vaseline
SINGAPORE – Vaseline has hired Edelman as its public relations partner to launch its intensive care lotion product.
F&N Dairies appoints Lowe Malaysia for Tea Pot brand
account win
brand
campaign
food
KUALA LUMPUR - F&N Dairies has announced the appointment of Lowe & Partners Malaysia as its new communications agency, after reviewing credentials and case studies for several leading agencies.
SPH appoints The Secret Little Agency for Straits Times account in Singapore
account win
campaign
creative
media
the secret little agency
SINGAPORE - Singapore Press Holdings (SPH) has appointed The Secret Little Agency (TSLA) as lead creative agency to take on the creative work for its flagship newspaper The Straits Times.
Japan Tourism Authority appoints McCann and UM in for tourism drive in Australia
account win
campaign
tourism
UM
MELBOURNE – The Japan Tourism Authority has named McCann Erickson and UM in Melbourne and Tokyo as its communications partner agencies for the launch of an upcoming campaign.
Ogilvy wins eight-way pitch for WWF account in the Philippines
account win
ogilvy
sustainability
wwf
account win
ogilvy
sustainability
wwf
MANILA - The World Wildlife Foundation (WWF) Philippines has appointed Ogilvy & Mather as its creative agency to help generate support and financial aid for its marine conservation efforts.
Ogilvy wins eight-way pitch for WWF account in the Philippines
account win
ogilvy
sustainability
wwf
account win
ogilvy
sustainability
wwf
MANILA - The World Wildlife Foundation (WWF) Philippines has appointed Ogilvy & Mather as its creative agency to help generate support and financial aid for its marine conservation efforts.
Grohe appoints Lewis PR in Singapore
account win
public relations
SINGAPORE - Premium bathroom and kitchen fittings brand Grohe has appointed Lewis PR as its retainer agency in Singapore.
Affordable Art Fair appoints Rocket-X and T\PR for event promotion
account win
campaign
communications
pr
SINGAPORE - Rocket-X and T\PR have been appointed to handle the communications strategy, creative and public relations for Asia’s first Affordable Art Fair (AAF).
VNPost hires JWT for corporate project in Vietnam
account win
branding
corporate
creative agency
HO CHI MINH CITY – VNPost has hired JWT and Smart Media to revamp its corporate identity in Vietnam.
Coway appoints BBDO/Proximity in Malaysia
account win
creative agency
KUALA LUMPUR - Korean health appliances brand Coway has appointed BBDO/Proximity as its creative agency-of-record in Malaysia following a three-way pitch.
ESPN hands additional regional creative accounts to Grey Group in Singapore
account win
creative agency
grey
sports
SINGAPORE - Grey Group Singapore has been assigned additional regional creative duties for ESPN Star Sports’ two new offerings ESPN HD and ESPN Player.
Guthy-Renker hires PHD for media business in Australia
account win
media
media agency
phd
SYDNEY - Market leader in home shopping Guthy-Renker has appointed PHD to run its multi-million dollar media strategy, planning and buying account in Australia.
Bitexco Tower tasks Publicis Singapore with launch in Vietnam
account win
creative agency
marketing
Publicis
HO CHI MINH CITY - The Bitexco Financial Tower, Vietnam's largest property development, has appointed Publicis Singapore to oversee the marketing campaign for its launch.
Nippon Paint hires Icon for public relations in Singapore
account win
communications
public relations
singapore
SINGAPORE - Nippon Paint has appointed Icon International Communications as its public relations agency-of-record in Singapore following a closed-door pitch.
Bailey's hands US$58 million account to BBH in marketing shake-up
account win
advertising
bbh
creative
Diageo
global
GLOBAL - Bailey's has appointed Bartle Bogle Hegarty (BBH) to handle its £40 million (US$58 million) global advertising account as part of a shake-up of its global marketing strategy.
Volkswagen appoints Tribal DDB as digital AOR in Singapore
account win
automotive
digital
singapore
volkswagen
SINGAPORE - Volkswagen Group Singapore has appointed Tribal DDB in Singapore as the car brand's digital agency-of-record following a competitive multi-agency pitch which initially involved up to 10 agencies.
Changi Motosports Hub appoints Fulford PR in Singapore
account win
communications
singapore
SINGAPORE - SG Changi, the consortium behind Singapore's first and very own motorsports venue - the Changi Motorsports Hub - has appointed Fulford PR for its communications duties in the city-state.
Diageo retains Grayling for Asia-Pacific PR business
account win
asia pacific
communications
Diageo
pitch
public relations
ASIA-PACIFIC - Grayling has retained the majority of Diageo's Asia-Pacific public relations account following a three-month long review of the business; Impact Asia and Burson-Marsteller splits the rest of the communications duties.