Omnicom Media agency Initiative has renewed its media mandate for Uni-President China Holdings in mainland China, extending a partnership that has been in place since 2020.
Uni-President China is a major FMCG player, known for its portfolio of instant noodles and ready-to-drink beverages, including its popular iced tea and juice brands. It is part of Taiwan’s Uni-President Enterprises group.
Initiative will continue to handle media planning and buying. According to COMvergence, the account is valued at around US$50 million in billings. The renewal was awarded without a pitch.
Source: Campaign Asia-Pacific
