The award-winning chief creative officer discusses leaving ANZ at its peak, joining Accenture Song UK, and what's next for creativity ahead of Cannes.
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Droga5's Tara Ford on big work, bold moves, and why she’s not done creating yet
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Droga5 names Tara Ford London CCO as global creative line-up evolves
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During her time as CCO of Droga5 ANZ, Ford has led award-winning campaigns including for the Tuvaluan Government and Sydney Opera House's "Play It Safe”—which received the Cannes Lions Film Grand Prix in 2024.
The Monkeys rebranded as Droga5, Mark Green named global CEO
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Green, who currently leads Accenture Song's Australia and New Zealand operations and holds the CEO title at The Monkeys, will relocate to New York to take the helm.
Kiwi bank ASB shines a light on the joys of home ownership
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In yet another ad featuring a dog, Ad Nut reluctantly acknowledges that ASB's particular canine adds a certain charm. But let’s be clear—those furry adversaries remain firmly in Ad Nut's bad books.
Accenture Song, The Monkeys, Droga5 win Tourism Australia account
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Tourism Australia’s creative account was held by M&C Saatchi and the digital account by Digitas since 2018.
'Sport is stranger than fiction': Meet the unlikely stars in The Monkeys campaign
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Top Australian sports retailer Rebel unearths the most inspiring sports stories you have probably never heard of.
The Monkeys Sydney, Ogilvy Singapore take home Grand Prix glory at Cannes Lions 2024
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Thai agency Choojai and Friends also emerged as industry favourites, clinching the gold for their lauded "Sammakorn not Sanpakorn" campaign, as a number of other metals were awarded across Asia-Pacific.
Ogilvy Hong Kong, Dentsu Japan and The Monkeys in Australia win Grand Clios
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The global awards show awarded top honours to campaigns hailing from 15 different markets worldwide.
Ad Nut's favourite campaigns of 2023
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YEAR IN REVIEW: From spicy dating shows to grouchy cats in HD to a human turkey served on a silver platter, Ad Nut has had quite the year in Adland. Check out the campaigns that brought both quirk and a smirk to Ad Nut in 2023.
The Monkeys' Tara Ford's remit expands, takes on dual role at Accenture Song
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Ford has consistently taken home metals at every significant international award show including the most recent, the Dan Wieden Titanium Grand Prix at Cannes with the ‘The First Digital Nation’ for the Government of Tuvalu campaign.
The Monkeys' Scott Nowell departs after 17 years with the agency
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The co-founder has spent just under two decades with the agency, both independently and under the banner of Accenture Interactive, now Song.
When the creative is this clever, nothing else really Mazdas
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The Monkeys Aotearoa channel relatability in spades in their latest campaign for Mazda New Zealand, and the result has Ad Nut squirreling with delight.
From despair to digital hope, The Monkeys talk Tuvalu's Titanium triumph
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CANNES LIONS 2023: "Minister Kofe compared the fate of Tuvalu to a terminal cancer diagnosis, and with limited time, you are forced to think about what's important," says the chief creative officer of The Monkeys on the award-winning Tuvalu campaign that saves its sovereignty one pixel at a time.
APAC agencies win Titanium and Glass Grand Prix at Cannes Lions
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Momentous night for Asia Pacific as The Monkeys, Australia and Cheil Worldwide, Seoul bagged Grand Prix in the Titanium and Glass categories, respectively, on the last day of the 70th Cannes Lions.
The Monkeys deliver a cliffhanger for Macpac
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There's no need for fear of heights if you have good gear, says the outdoors company.
Creative Minds: How Aïcha Wijland and her mum got matching tattoos
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Get to know the art director at The Monkeys who grew up drawing Harry Potter fanart and spends hundreds of hours building things on The Sims.
When an island sinks, it rises in the metaverse
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In a dramatic campaign for Pacific Island nation Tuvalu, The Monkeys creates an entire digital nation in an attempt to save the real thing.
The Uluru Statement releases first TVC ahead of referendum
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The campaign urges Australians to vote in support of enshrining the First Nations Voice in the Constitution.
Humans will land on Mars before women see equality
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UN Women launches an eerily moving animation that reflects the dystopia women may very well be facing in the near future.
Australian lamb ad has lots of smoke, but no fire
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A national barbie creates a lambchop-shaped signal of hope for the world in the MLA's annual summer ad by The Monkeys. But despite all the hot coals and hot meat, the effort may leave you cold.
'Righteous burger dude' smites the unsustainable in cartoon campaign
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AD NUT's PICK OF THE WEEK: Aussie burger chain Grill'd and The Monkeys create a hero for our times in a new campaign that takes aim at rival restaurants.
Your carrot-carving co-worker may be wiser than she seems
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With Nearmap providing all the geographic info she needs, an office worker has time for more important pursuits, in a fun B2B campaign by The Monkeys.
Telstra explains why it does what it does: Because Australia
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The telco and The Monkeys deliver a simple but meaningful message effectively in a new brand-positioning campaign, 'Australia is why'.
The Monkeys launches in New Zealand with former DDB leader Justin Mowday as CEO
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Accenture Interactive-owned creative shop appoints Damon Stapleton as chief creative officer.
Accenture Interactive sees faster recovery amid ‘hotter’ demand
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All staff below managing director get bonus of one week's pay.
Lamb chops down imagined walls in Meat & Livestock Australia ad
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The lamb-marketing entity's annual big-budget TVC presents the meat as a unifying force for Australians divided by...an illogical and bizarre extrapolation of the events of the last year.
Bat sandwich in outdoor retailer's ad leaves a bad taste
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Australia's ad watchdog is investigating complaints about a BCF ad from The Monkeys, which says the pandemic arose because "somebody ate a bat".
Accenture Interactive returns to growth after six-month decline
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Business suffered a “low single-digit decline” across the previous half-year between March and August during the worst of the coronavirus lockdowns.
Sneaking out for a midnight tryst with a sexy German (automobile)
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Campaign for Audi Australia by The Monkeys includes a separate ad for the currently locked down state of Victoria.
Here's this year's (yawn) lamb ad
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The Monkeys' annual ad for Meat & Livestock Australia (MLA) is a safe take on a famous privacy scandal.
Christmas magic, delivered by disco ball
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THE WORK: 'Spread the merry' for Australia Post by The Monkeys.
Domuts: They're donuts, but for dogs
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THE WORK: 'ABN Rescue' for CGU Insurance by The Monkeys.
Breaking big news demands good mobile coverage
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THE WORK: ‘Time for a chat’, for Telstra by The Monkeys Sydney.
How to avoid ending up in 'Camp pain'
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THE WORK: 'Camp pain' for BCF by The Monkeys.
NRMA sells insurance by pledging new koala homes
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The Australian insurance firm, which has form in stirring koala ads, releases another as part of its 'Every Home is Worth Protecting' campaign.
2019 Cannes contenders: 'Stop Your Boobs Playing Their Own Game' by The Monkeys
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To promote its Spring Summer 18′ Sport collection, Berlei employed some bouncing boobs to demonstrate the impact sports have on women’s breasts when they're not wearing a sports bra.
Reaching boxed in teenagers with subtle outdoor ads
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The Monkeys and The Reach Foundation are behind this series of outdoor and print ads.
A surreal invitation to drink Asahi Super Dry
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Android geishas engaging in chainsaw bonsai pruning? That's just one of many twisted Japan tropes deployed in a new ad for the beer by The Monkeys.
Jiggling, bouncing, um, balls make case for sports bra usage
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Campaign for Berlei by The Monkeys uses lifelike orbs to demonstrate the abuse breasts can take during athletic activity.
Your car may kill or maim you, but don't panic
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A campaign from The Monkeys warns drivers about a serious recall, while Accenture Interactive offers a tool that makes it easy to check their car's status.
Mobile carrier promotes 'magic'...Zzzzzzzzzzzzz
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For a moment, this dull-as-paint Telstra ad looked like it was going to become a horror film, but no such luck.
Goats who stare at men in pickup trucks
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WORK WORTH A WATCH: 'Not to be outdone' for GM Holden by The Monkeys
NRMA Insurance releases a sort-of musical about helpfulness
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Work from Australia: 'Help is who we are' for NRMA Insurance by The Monkeys.
Accenture buys The Monkeys
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Acquisition of the Australian agency yet another signal that consultancies are bolstering their creative credentials.
MLA's new campaign mocks 'extreme scientific study'
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Meat & Livestock Australia's 'extreme scientific study' is now a hilarious spoof documentary.
The Hallway Australia recruits Sophie Price from The Monkeys
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AUSTRALIA - Independent ad agency The Hallway has hired Sophie Price as head of planning from The Monkeys, where she was planning director.
BBH Asia-Pacific hires new creative director from Australia
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SINGAPORE - BBH Asia-Pacific has hired Sydney-based independent agency The Monkeys' creative director, Noah Regan.
Intel on leveraging temptation to go viral
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ASIA-PACIFIC: In less than a week, Intel’s latest online campaign by Australian agency The Monkeys, ‘Ultrabook Temptations’ has garnered over 1 million views across YouTube, Dailymotion and Metacafe.