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cars

BYD races past Tesla—surpasses $100 billion revenue milestone
automotive byd cars earnings electric vehicles quarterly results tesla By Staff Reporters

BYD has grown on the back of an impressive performance in APAC, even as a leading global EV market like the US remains off-limits.

Cars remain a status symbol for young India: Maruti Suzuki marketing lead
cars By Raahil Chopra

Shashank Srivastava, the automaker's senior executive officer, marketing and sales, speaks with Campaign India on the sidelines of a campaign rolled out to celebrate six years of its Arena retail offering.

When the creative is this clever, nothing else really Mazdas
advertising cars the monkeys By Ad Nut

The Monkeys Aotearoa channel relatability in spades in their latest campaign for Mazda New Zealand, and the result has Ad Nut squirreling with delight.

Major auto brands linked to forced labour in Uyghur region
automotive cars china By Matthew Keegan

Based on a damning new report, brands such as Honda, Volkswagen and Mercedes-Benz are shown to have ties to forced labour in China. These claims are primarily associated with the production of steel and aluminium used in the making of nearly every major car part.

The top 10 car brands in Asia-Pacific
automakers cars By Matthew Miller

A car is the most expensive consumer good many people will ever buy. But cars are also a source of fantasy—both for those who can't afford one at all and for those who would like to upgrade. See which auto brands Asia admires most in this special report.

Hyundai Motor replaces CMO
cars hyundai By Robert Sawatzky

Hyundai's head of product and former BMW marketer Thomas Schemera takes over CMO role from Wonhong Cho to better align marketing with new product launches.

Nissan’s marketing head on consumer targeting and revising the agency model
automotive cars cmo nissan By Surekha Ragavan

Asia VP of marketing Nirmal Nair weighs in on ‘collapsing’ agency silos and why the brand is spending 20% of its media budget on those not looking for cars.

'Go ahead, drink and drive' urges Heineken
alcohol beer cars heineken By Ad Nut

Publicis Singapore campaign puts beer fridges in parking lots. What could possibly go wrong?

BMW flaunts tailored menswear and live body art at launch party
cars hong kong luxury By Surekha Ragavan

An exclusive event (and curious live performance) in Hong Kong resulted in over 70 pre-orders for the brand’s Luxury Class models.

Top Japanese auto brands hold lead over luxury, Asian rivals
cars honda By Robert Sawatzky

Toyota still outpaces German luxury car brands, while Honda and Yamaha are top in motorcycles. But Indian and Chinese auto brands are edging up.

Porsche brand management head talks young Chinese buyers and auto shows
cars porsche By Soon Chen Kang 江欣珍

Deniz Keskin, the brand management head of Porsche, speaks about millennials’ attitude towards car ownership, auto shows, and the brand’s enduring ties with motorsport.

It’s about building experiences, not just selling cars
automotive cars experience marketing singapore By Faaez Samadi

The lead marketer at Inchcape explains why taking your hands off the wheel when it comes to messaging in the automobile market is often the best way to drive highly prized consumer engagement.

Hyundai CMO: No cookie-cutter experiences
cars hyundai By Robert Sawatzky

Frustrated with “superficial” marketing, CMO Wonhong Cho is turning to more imaginative, artistic and interpretive experiences to project Hyundai as a future-facing brand.

BMW paints the town yellow at bold car launch
cars hong kong By Olivia Parker

The car brand is attempting to woo a new genre of consumers with an interactive pop-up exhibition.

Nissan: Sell electric vehicles through fun, not facts
apac asia cars nissan By Faaez Samadi

Today’s EV buyer is focused on the experience, says Nissan's Vincent Wijnen. So marketing, in Asia especially, must take this and run with it.

Text100 wins Rolls-Royce in SEA
apac asia cars pitch sea By Faaez Samadi

Agency will develop the company’s digital presence.

How Mercedes-Benz is steering toward younger buyers
cars singapore sponsorship By Faaez Samadi

Campaign hit the road during the automaker's recent Ultra Singapore sponsorship activation, with questions about marketing to aspirational millennials.

Hyundai flounders due to sedan reliance
branding cars hyundai korea marketing By Staff Reporters

BRAND HEALTH CHECK: The Korean carmaker is putting the brakes on production as sales, profits tumble

More than one-fifth of Chinese to buy a car within next year: MNI
cars china By Jenny Chan 陳詠欣

BEIJING - The proportion of respondents in the monthly MNI China Auto Purchase Sentiment Report planning to buy a car rose this month to the highest level since the series began in March 2012.

Premium auto marques fall back on gimmicks
automotive cars china market By Jenny Chan 陳詠欣

SECTOR STUDY: Once dominated by three top German brands, China’s luxury car market grows increasingly competitive, forcing marketers to get inventive to woo buyers with ‘difference’.

Audi sells 1,042 units in Hong Kong & Macau in first quarter of 2013
cars macau By Staff

HONG KONG - Audi, for the first time, is number 3 in the total car market and number 2 in the premium car market in Hong Kong with a best-ever opening quarter in 2013.

Kia Australia uses 'fathertism' to launch Next Gen Sorento
ad campaign cars By Emily Tan

SYDNEY - Kia Australia and its in-house agency Innocean Worldwide Australia have decided to favour fathers in the launch of the Next Gen Sorento at the 2012 Australian International Motor Show.

CASE STUDY: Ford launches an aesthetically pleasing Fiesta in China
automotive cars case study china By Staff Reporters

Ford set out to launch the Fiesta in China by demonstrating leadership in design and emphasising the car's pleasing aesthetics.

Car: Leading the conversation with first time buyers
cars By Staff Reporters

The web is the new showroom for auto manufacturers looking to convey the character of their cars to the all-important first time buyer market in a more meaningful way.