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TikTok launches Star Camp to power up agencies across SEA

agencies sea star camp tiktok

TikTok's inaugural Star Camp 2025 offers top-performing agencies in Southeast Asia the chance to supercharge growth through structured learning, strategy, and serious perks.

Agency of the Year 2024 SEA winners: Singapore and Malaysia

agency of the year aoy 2024 awards sea singapore By Staff Reporters

Check out the complete winners list from Campaign's final AOY 2024 event for Singapore and Malaysia, as well as several Southeast Asian regional awards with entrants across five markets.

Miniso's CMO on consumer-centricity in local marketing and product design

china miniso sea By Minnie Wang

Robin Liu opens up about the brand’s marketing strategies and overseas expansion for the New York-listed Chinese retailer.

Unmasking a Covid cause of marine pollution

alibaba inspiration station sea wwf By Rahul Sachitanand

INSPIRATION STATION: Alibaba, WWF and F5 collaborated on highlighting the tremendous damage caused by 1.5 billion masks finding their way into the oceans.

MediaMonks hires Joao Flores as ECD in SEA, Korea and Japan

ecd japan korea sea singapore By Rahul Sachitanand

Flores is based in Singapore and his responsibilities are to develop creative partnerships with clients, influence teams across the region with a growth mindset and elevate the standards for creativity in the region.

A young eco warrior's sustainability pledge strikes the right notes

ad nut group ogilvy sea sustainability thailand By Ad Nut

Individual activism may help draw the attention of large corporates to looming eco disasters.

Why marketers need to embrace ‘Mobile Moments of Truth’

marketing sea By Vasuta Agarwal

Rapid digitisation has led to massive disruption in the consumer journey. InMobi’s 2020 Mobile Marketing Handbook says marketers need pay heed to ‘Mobile Moments of Truth’.

Your 2020 mobile marketing guide: Top insights from InMobi

marketing sea By Staff Writer

What channels should SEA marketers invest in? Is superApps or single-service apps more popular? How are brands achieving personalisation? InMobi’s latest marketing handbook helps identify areas of opportunities in the region.

What Southeast Asian marketers can learn from North America to maximise in-app programmatic

brand safety programmatic sea By Vasuta Agarwal

Lack of understanding, trust and inventory perception may be holding them back.

Mobile users are cheaper in SEA, but harder to convert

data sea southeast asia top of the charts By Staff Reporters

Marketers can buy app installs in Southeast Asia for less than in other markets, but engagement is a different matter, according to a new report.

Wavemaker names APAC president; north/south CEOs

china sea southeast asia wavemaker By Matthew Miller

Media network promotes from within for all three roles.

Southeast Asia comes of age

market marketing sea By Foong Li Mei

As the countries grew richer, so did their people.

Commerce for the next billion: Build out your mobile arsenal

apac apps ecommerce sea By IAB Singapore

Part two of our series describes two critical parts of an omnichannel experience: your mobile apps and ability to accept mobile payments.

Unruly launches emotional targeting tool in SEA

advertising apac asia sea video By Faaez Samadi

GroupM first agency group to use new tool.

Text100 wins Rolls-Royce in SEA

account apac asia cars pitch sea By Faaez Samadi

Agency will develop the company’s digital presence.

Reebok awards social-media remit in six SEA markets

advertising sea social media vietnam By Matthew Miller

Red2 Digital will provide content creation, creative development, analytics and CRM.

SEA on par with global viewability standards: IAB

advertising asia digital iab report research sea singapore By Faaez Samadi

A new report shows the region holding its own against US-defined standards for desktop display advertising.

SEA e-retailers spoken about, not to, on social media

lazada report sea shopping social media zalora By Faaez Samadi

Vast majority of people taking part in social-media conversations about e-retailers in three leading Southeast Asian markets do not interact with the brands themselves, according to Digimind’s latest report.

JWT hires new Southeast Asia CEO

apac asia ceo sea By Faaez Samadi

Jacco ter Schegget takes on Southeast Asia mandate for Mirum and JWT, as Nanda Ivens departs.

Little astronaut, young ballerina launch Lazada branding campaign

lazada Leo Burnett sea southeast asia By Ad Nut

The online retailer and Leo Burnett Malaysia present two heartwarming tales of gift-giving.

Growing pains in SEA’s ecommerce market

ecommerce lazada sea southeast asia By Rick Whiting

A fragmented market and blind investments without concrete scale-up plans leave e-tailers searching niches for growth.

No, young people aren't abandoning Facebook (and other SEA stats from We Are Social)

research sea we are social

We are Social has published a new report on digital, social and mobile usage around Southeast Asia. Here you'll find a few choice slides on trends around SEA and (in the final three slides) the world. Head to wearesocial.sg for a Slideshare of the full report, which contains a wealth of data on 11 countries around the region, plus an analysis by Simon Kemp, We Are Social's regional managing partner, who points out that millennials remain strong users of Facebook.

Batiks and Adidas: A new nationalism in Southeast Asia

adidas sea By Adri Reksodipoetro

A wave of national pride has young people mashing up local and global culture in a shift that has important implications for brands, writes Flamingo's Adri Reksodipoetro.

Jetstar's brand refresh shines a light on destinations, selfies and travel experiences

brand refresh indonesia malaysia philippines sea social media southeast asia thailand By Jason Wincuinas

‘Because you can’, a rebranding campaign for Australian budget airline Jetstar, moves away from a focus on cheap tickets to highlight destinations, experiences and the obligatory travel selfies that result.

It’s game-on in China and Southeast Asia

china gaming sea sony southeast asia tencent By Matthew Carlton

Following China’s decision to lift the ban on consoles, it is not just mobile and PC games that are exploding—advergames by brands are catching on too.

Let’s do social in Southeast Asia. Or maybe not.

facebook sea social media twitter By Sanjana Chappalli

It's time for brand marketers to get beyond their desire to "do" social. They can start by reviewing the key social developments in Southeast Asia for 2104.

Programmatic-video trading matures quickly in SEA: Research

australia brand safety dsp forrester programmatic sea southeast asia video By Matthew Miller

ASIA-PACIFIC - Southeast Asia is rapidly catching up with the region's most advanced programmatic market, Australia, in the amount of video ads traded programmatically and the percentage of those ads placed through RTB (real-time bidding), according to a Forrester Report that SpotXChange recently commissioned.

Tribal DDB quietly wins Fonterra digital work in SEA and Greater China

digital pitch sea By Emily Tan

ASIA-PACIFIC - Multinational New Zealand-based dairy company Fonterra has appointed Tribal DDB as its digital agency in Singapore, Malaysia, Indonesia, Vietnam, the Philippines, China and Taiwan.

Leo Burnett Hong Kong reports another property account win this year

hong kong Leo Burnett sea By Benjamin Li

HONG KONG - Leo Burnett Hong Kong reported one of its biggest account wins this year - the relaunch project of leisure complex Shekou Sea World (海上世界) by China Merchants Group, from the local property agency FlaHalo in Shenzhen. This came only after a second meeting with the client.

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