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TikTok launches Star Camp to power up agencies across SEA
agencies sea star camp tiktok

TikTok's inaugural Star Camp 2025 offers top-performing agencies in Southeast Asia the chance to supercharge growth through structured learning, strategy, and serious perks.

Agency of the Year 2024 SEA winners: Singapore and Malaysia
agency of the year aoy 2024 awards sea singapore By Staff Reporters

Check out the complete winners list from Campaign's final AOY 2024 event for Singapore and Malaysia, as well as several Southeast Asian regional awards with entrants across five markets.

Miniso's CMO on consumer-centricity in local marketing and product design
china miniso sea By Minnie Wang

Robin Liu opens up about the brand’s marketing strategies and overseas expansion for the New York-listed Chinese retailer.

Unmasking a Covid cause of marine pollution
alibaba inspiration station sea wwf By Rahul Sachitanand

INSPIRATION STATION: Alibaba, WWF and F5 collaborated on highlighting the tremendous damage caused by 1.5 billion masks finding their way into the oceans.

MediaMonks hires Joao Flores as ECD in SEA, Korea and Japan
ecd japan korea sea singapore By Rahul Sachitanand

Flores is based in Singapore and his responsibilities are to develop creative partnerships with clients, influence teams across the region with a growth mindset and elevate the standards for creativity in the region.

A young eco warrior's sustainability pledge strikes the right notes

ad nut group ogilvy sea sustainability thailand By Ad Nut

Individual activism may help draw the attention of large corporates to looming eco disasters.

Why marketers need to embrace ‘Mobile Moments of Truth’
marketing sea By Vasuta Agarwal

Rapid digitisation has led to massive disruption in the consumer journey. InMobi’s 2020 Mobile Marketing Handbook says marketers need pay heed to ‘Mobile Moments of Truth’.

Your 2020 mobile marketing guide: Top insights from InMobi
marketing sea By Staff Writer

What channels should SEA marketers invest in? Is superApps or single-service apps more popular? How are brands achieving personalisation? InMobi’s latest marketing handbook helps identify areas of opportunities in the region.

What Southeast Asian marketers can learn from North America to maximise in-app programmatic
brand safety programmatic sea By Vasuta Agarwal

Lack of understanding, trust and inventory perception may be holding them back.

Mobile users are cheaper in SEA, but harder to convert
data sea southeast asia top of the charts By Staff Reporters

Marketers can buy app installs in Southeast Asia for less than in other markets, but engagement is a different matter, according to a new report.

Wavemaker names APAC president; north/south CEOs
china sea southeast asia wavemaker By Matthew Miller

Media network promotes from within for all three roles.

Southeast Asia comes of age
market marketing sea By Foong Li Mei

As the countries grew richer, so did their people.

Commerce for the next billion: Build out your mobile arsenal
apac apps ecommerce sea By IAB Singapore

Part two of our series describes two critical parts of an omnichannel experience: your mobile apps and ability to accept mobile payments.

Unruly launches emotional targeting tool in SEA
advertising apac asia sea video By Faaez Samadi

GroupM first agency group to use new tool.

Text100 wins Rolls-Royce in SEA
apac asia cars pitch sea By Faaez Samadi

Agency will develop the company’s digital presence.

Reebok awards social-media remit in six SEA markets
advertising sea vietnam By Matthew Miller

Red2 Digital will provide content creation, creative development, analytics and CRM.

SEA on par with global viewability standards: IAB
advertising asia digital iab report research sea singapore By Faaez Samadi

A new report shows the region holding its own against US-defined standards for desktop display advertising.

SEA e-retailers spoken about, not to, on social media
lazada report sea shopping zalora By Faaez Samadi

Vast majority of people taking part in social-media conversations about e-retailers in three leading Southeast Asian markets do not interact with the brands themselves, according to Digimind’s latest report.

JWT hires new Southeast Asia CEO
apac asia ceo sea By Faaez Samadi

Jacco ter Schegget takes on Southeast Asia mandate for Mirum and JWT, as Nanda Ivens departs.

Little astronaut, young ballerina launch Lazada branding campaign
lazada Leo Burnett sea southeast asia By Ad Nut

The online retailer and Leo Burnett Malaysia present two heartwarming tales of gift-giving.