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Over 50% of APAC marketers plan to cut ad spend in 2025: Nielsen
adspend ai connected tv nielsen report retail media networks By Matthew Keegan

Facing leaner budgets and a changing media landscape, APAC marketers are prioritising data-driven decisions and new channels, Nielsen’s 2025 Annual Marketing Report reveals.

How brands can edge out competition with bold storytelling
iprospect performance marketing report research storytelling By Matthew Keegan

From generating emotional engagement to real time measurement, a new report by iProspect outlines the ways in which brands can enhance their storytelling capabilities in today’s dynamic media environment.

Electric avenues: Emerging channels dominating ad budgets as brands follow the crowd
nielsen report By Staff Writer

Nielsen’s 2022 global marketing report dives into consumer behaviour on digital platforms, the rising social media trends, and what brands should expect when adopting new channels to reach audiences.

Creating scroll-stopping content with monotony, mood, and motivators in mind
report By Staff Writer

The way consumers today interact and engage with brands has changed dramatically. They want unique, attention-grabbing creativity delivered in a personalised way. For content to succeed, brands need to understand how monotony, mood and motivators contribute to consumer connection.

Google removed 3.1 billion ads for violating its policies last year
ads google report transparency By Sabrina Sanchez

The tech giant revealed the number in its annual Ads Transparency Report

Report: customer engagement is critical to business growth
customer engagement report By Staff Writer

Brands who commit to cross-channel messaging and data-driven optimisation see 12x more purchases per user, 18x more average revenue per buyer, and 8x more buyers.

Primetime disrupted: OTT's impact in Southeast Asia
ott report streaming top of the charts video By Rahul Sachitanand

TOP OF THE CHARTS: As consumers shift their viewing preferences online, advertisers need to find new ways to follow, a report by The Trade Desk suggests.

Measurement, transparency, scarcity of supply among APAC marketers' 2020 concerns
ctv fraud ias integral ad science report

Marketers across APAC are excited about CTV but cite measuring business outcomes, a lack of premium inventory, social-media transparency among chief concerns for 2020.

Alibaba Group reports 42% revenue gain
alibaba market report By Cindy Gu 谷晓丹

China retail grew 40%, while international retail increased by 29%.

Google and Facebook will obey Australia's laws or leave, says ACCC
google report By Olivia Parker

The chairman of the Australian consumer watchdog says the country will act alone if necessary to regulate the tech giants.

Australian watchdog calls for serious crackdown on Google and Facebook
google report By Faaez Samadi

The ACCC’s final report recommends better privacy protections, checks on big tech acquisitions and an inquiry into digital advertising.

Lower tier cities biggest driver of China ecommerce growth
china report study top of the charts By Faaez Samadi

TOP OF THE CHARTS: SCMP’s annual report highlights the significant opportunity for brands outside China’s most populous centres, and highlights KOLs as an essential marketing tool.

Digital advertising to be more than 50% of spend by 2021
advertising forecast report spend top of the charts By Staff Reporters

TOP OF THE CHARTS: The latest Zenith forecast also predicts slightly lower growth overall in 2019.

Singapore the Silicon Valley of marketing: Accenture
accenture cmo marketing report singapore By Staff Reporters

New study interviewing business leaders highlights Singapore as the global marketing hub of the future.

Lazada and Shopee lead in battle of SEA ecommerce brands
ecommerce lazada report shopee study top of the charts By Staff Reporters

TOP OF THE CHARTS: New study by iPrice and AppAnnie highlights increasingly crowded ecommerce field with local and international players gaining ground.

APAC consumers more defensive about data: Research
Dentsu digital report society study top of the charts By Staff Reporters

TOP OF THE CHARTS: A Dentu Aegis Network study highlights growing distrust with the digital economy, and greater demands for transparency from consumers worldwide.

Asian consumers "want almost everything from brands"
apac asia brands havas report study vivendi By Faaez Samadi

Maria Garrido at Havas Group explains how APAC consumer expectations are sky high as part of the agency's 2019 Meaningful Brands study.

Speed the biggest challenge for APAC mobile consumers
apac google report study top of the charts By Staff Reporters

TOP OF THE CHARTS: Latest Google study shows APAC mobile sites not meeting consumer expectations in most key areas.

Marketing now the foundation of CX: Salesforce
ai marketing privacy report salesforce top of the charts By Staff Reporters

TOP OF THE CHARTS: Salesforce's latest study highlights the growing integration of marketing with other business units, and the increasing influence of AI and privacy concerns.

Google removes 2.3 billion bad ads in 2018
ads advertising google misinformation news report youtube By Faaez Samadi

Latest report highlights greater use of machine learning to tackle bad ads, and introducing new ad policies to combat misinformation.