Facing leaner budgets and a changing media landscape, APAC marketers are prioritising data-driven decisions and new channels, Nielsen’s 2025 Annual Marketing Report reveals.
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retail media networks
Over 50% of APAC marketers plan to cut ad spend in 2025: Nielsen
adspend
ai
connected tv
nielsen
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retail media networks
Commerce Max officially launches as Criteo address fragmentation in retail media
adtech
commerce
retail media
retail media networks
The endeavour to consolidate retail media unmistakably demonstrates a determination by Criteo to command the swiftest advancing sector within the media industry.
Campaign Crash Course: Leveraging retail media networks in APAC
adtech
commerce
media
retail
retail media
retail media networks
In this lesson, GrabAds provides a five-minute tutorial on how brands can use retail media networks to target shoppers.
Why Amazon’s retail platform positions it to dominate in streaming
amazon
retail
retail media
retail media networks
The e-commerce giant is reportedly building an ad-supported tier for Prime Video — and its massive trove of sales data will help sweeten the buy for brands.
Why retail media networks have become the primary focus for brands in APAC
adtech
commerce
ecommerce
programmatic
retail media
retail media networks
No longer a secondary focus for retailers or brands, retail media expects to grow significantly over the next several years.
Can retail media networks offer brand marketers a fresh way to reach target customers?
retail media networks
FairPrice Group's marketing and omnichannel monetisation head discusses the "rapid rise" of retail media networks and how they can plug middle-of-the-funnel customer engagement.