Lisa Lacy

In the second part of Campaign's Global Forecast for this quarter, we explore why energy brands have been criticised for their contribution toward the climate emergency, and speak to industry figures to uncover how these challenges will affect new business for agencies in the future.

From energy sector controversies to recovering ad spends, these are the biggest global insights for the first quarter of the new year.

Generative AI and economic uncertainty will continue to muddy the waters for brands and marketers.

Broader marketing, technology and generational shifts continue to influence the space.

Insights into the human brain give brands and marketers access to our desires like never before.

The brand continues to promote body confidence at the Big Game.

The France-based media giant is also thinking about splitting off other business units.

EXCLUSIVE: Her next venture will help organizations produce ‘the right conditions for creativity.’

IPG Mediabrands will be the first media holding company to join forces with Amazon Advertising to access Prime Video ads.

Kyle Norrington, who takes over marketing duties from outgoing Benoit Garbe, will attempt to win back consumers as the brand leans into live sports.

Plus, sponsored products, an ad-free Prime Video tier, a generative AI tool and more highlights from the quarterly earnings report.

EXCLUSIVE: The role includes infusing what the digital agency calls “commerce thinking” across the organisation.

Do marketers increasingly value influencers, and in what sectors will their usage thrive? Campaign's Q4 Global Forecast examines the influencer marketing landscape in Asia-Pacific, the UK, and the US.

Some agencies are starting to experiment with AI in DE&I—but the road ahead is filled with challenges.

From CPG to tech companies, change is inevitable—but delicate.

The platform also highlighted improvements in delivery speed and investments in generative AI.

The e-commerce giant is reportedly building an ad-supported tier for Prime Video — and its massive trove of sales data will help sweeten the buy for brands.

Brand survival over time hinges on evolution and connection.

Fashion retailers face a tricky balance regarding environmental efforts.

Or is this newish metric just another shiny object?

Its efforts to become an ‘omni-always’ retailer have so far fallen short.

Covid-19 put government advertising centre stage globally, but now, as countries face different challenges, Campaign explores how communication has changed.

With rising prices, labour shortages and changing consumer behaviour, Campaign's Q2 Global Forecast examines how the cost-of-living crisis is impacting the hospitality sector.

Non-endemic advertisers, online to in-store activations, new metrics and generative AI are shaping the next phase of this $100 billion and growing global industry.