Dove returns to Super Bowl LVIII to advocate for girls in sports
The brand continues to promote body confidence at the Big Game.
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These 3 trends defined commerce in 2023
Broader marketing, technology and generational shifts continue to influence the space.
Vivendi considers spinning off Havas
The France-based media giant is also thinking about splitting off other business units.
Suzanne Powers to depart McCann Worldgroup
EXCLUSIVE: Her next venture will help organizations produce ‘the right conditions for creativity.’
3 resolutions for creating the best possible CX in 2024
Generative AI and economic uncertainty will continue to muddy the waters for brands and marketers.
Amazon’s ad revenue jumped 25% in Q3 to surpass $12 billion
Plus, sponsored products, an ad-free Prime Video tier, a generative AI tool and more highlights from the quarterly earnings report.
MRM names Ed Kim as global chief commerce officer
EXCLUSIVE: The role includes infusing what the digital agency calls “commerce thinking” across the organisation.
Bud Light’s US CMO is out
Kyle Norrington, who takes over marketing duties from outgoing Benoit Garbe, will attempt to win back consumers as the brand leans into live sports.
Prime Video nabs first big agency partner as it prepares to sell ads in 2024
IPG Mediabrands will be the first media holding company to join forces with Amazon Advertising to access Prime Video ads.
Can resale programs make fast fashion sustainable? Zara is trying to find out
Fashion retailers face a tricky balance regarding environmental efforts.
Six ways retail media is evolving in 2023
Non-endemic advertisers, online to in-store activations, new metrics and generative AI are shaping the next phase of this $100 billion and growing global industry.
5 reasons Bed Bath is headed to the great beyond—and one opportunity that could still save it
Its efforts to become an ‘omni-always’ retailer have so far fallen short.
Amazon revenue up 11% in Q2, buoyed once again by advertising
The platform also highlighted improvements in delivery speed and investments in generative AI.
Why Amazon’s retail platform positions it to dominate in streaming
The e-commerce giant is reportedly building an ad-supported tier for Prime Video — and its massive trove of sales data will help sweeten the buy for brands.
Inside the risky, expensive and slow process of shepherding brands through change
From CPG to tech companies, change is inevitable—but delicate.
Only a few brands are synonymous with entire product categories. Soon, there will be one less
Brand survival over time hinges on evolution and connection.
As upfronts near, can attention live up to the hype?
Or is this newish metric just another shiny object?
From crisis to recovery: The shifting priorities in government advertising spend
Covid-19 put government advertising centre stage globally, but now, as countries face different challenges, Campaign explores how communication has changed.
Hospitality vs. cost-of-living-crisis: Adapting in uncertain times
With rising prices, labour shortages and changing consumer behaviour, Campaign's Q2 Global Forecast examines how the cost-of-living crisis is impacting the hospitality sector.
Building brand reputation and fostering innovation in the energy sector: Campaign's Global Forecast Q1 2024 – Part two
In the second part of Campaign's Global Forecast for this quarter, we explore why energy brands have been criticised for their contribution toward the climate emergency, and speak to industry figures to uncover how these challenges will affect new business for agencies in the future.
Campaign Global Forecast Q1 2024—Part one
From energy sector controversies to recovering ad spends, these are the biggest global insights for the first quarter of the new year.
Brain-to-computer interfaces aren’t just sci-fi—here’s why they could be the next big thing in marketing
Insights into the human brain give brands and marketers access to our desires like never before.
Can historically biased AI eventually help correct company bias?
Some agencies are starting to experiment with AI in DE&I—but the road ahead is filled with challenges.
Is the rise of the influencer over or just beginning? Campaign's Global Forecast for Q4 2023 explores
Do marketers increasingly value influencers, and in what sectors will their usage thrive? Campaign's Q4 Global Forecast examines the influencer marketing landscape in Asia-Pacific, the UK, and the US.