Facing leaner budgets and a changing media landscape, APAC marketers are prioritising data-driven decisions and new channels, Nielsen’s 2025 Annual Marketing Report reveals.
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Over 50% of APAC marketers plan to cut ad spend in 2025: Nielsen
adspend
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nielsen
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retail media networks
Is CTV the new primetime for advertisers during Ramadan?
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ramadan
While traditional TV holds sentimental value, CTV offers advertisers precision, measurability, and creativity, says Xapads’ Edo Fernando.
Budgets 2025: Retail media and CTV will dominate adspend
2025 budget
adspend
connected tv
groupm
media spend
retail media
The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviours that could see budgets moving to social platforms and retail networks over traditional channels. Media experts weigh in.
Why CTV and retail media could transform digital advertising in Hong Kong through 2025
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ctv
retail media
the trade desk
Connected TV will be crucial for boosting customer conversions and brand impact in 2025, while Hong Kong will also see a rise in search spending on e-commerce, driven by growing confidence in retail media, predicts the Trade Desk's Chris Ngan.
How agencies and brands can make the most of the digital surge in APAC
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digital
stackadapt
In a market in constant flux, new trends are emerging – such as the growth of connected TV, a rapid expansion of digital OOH, and the centrality of first party data, all of which are helping agencies craft breakthrough strategies for their clients.
Navigating the rise of SSPs in CTV: A media buyer's guide
adtech
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ctv
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Supply-side platforms are bundling CTV inventory into curated deals, often mixing in less desirable content or resold inventory. Campaign examines why this practice raises concerns about quality and value, and how buyers can stay ahead.
StarHub to offer CTV ads via TV menu activation
adtech
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starhub
As competition increases across the CTV landscape, StarHub is looking to make the most of its assets for TV advertising.
YouTube to use own co-viewing data for CTV advertising sparking transparency concerns
connected tv
ctv
measurement
youtube
The change will take effect from January 2024 and will impact YouTube Select video inventory on CTV.
YouTube’s VP of advertising on Shorts, brand safety, CTV, and more
brand safety
connected tv
google
platforms
youtube
Debbie Weinstein speaks exclusively to Campaign Asia-Pacific on why APAC is particularly important to YouTube, trends in CTV, Shorts advertising, shopping, and delivering the best ROI for advertisers.
Campaign Crash Course: How to keep ad fraud detection in check
connected tv
ctv
fraud
$500 billion is spent on digital advertising globally and 25% are bots. About six in 10 clicks on digital ads are invalid, with traffic mainly being generated by bots.
Campaign Crash Course: How to avoid fraud in CTV environments
connected tv
ctv
doubleverify
fraud
With the increase in CTV spend by advertisers, buying and selling activity is at a scale that makes it lucrative for fraudsters. This video offers lessons to marketers on what frauds are around the corner and how to avoid them.
Global adspend to grow 9.2% powered by Olympics, World Cup and US mid-terms
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digital
Digital adspend, including connected TV, to grow to twice the size of TV in 2022: Dentsu
Connected TV ad firm Innovid enters China market
connected tv
ctv
Taps former Google and Publicis executive David Chen to lead the effort
Integral Ad Science acquires Publica
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integral ad science
With the deal, the media verification firm continues its specialisation in connected TV technology.
How to promote your brand on Connected TV
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ctv
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Adjust and DCMN’s latest guide looks at the ins and outs of advertising on Connected TV.
Innovid to go public via a SPAC
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ma
Merger comes as the CTV industry continues to explode.
YouTube introduces interactive ads for connected TVs, more original programming
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ctv
youtube
Users can learn more about a product through second screen activation.
Beachfront, Beeswax and LiveRamp join forces on connected TV
connected tv
Three adtech companies have agreed a partnership to enable advertisers to improve audience targeting within privacy constraints on connected TV.
Netflix dominates SVoD in Singapore; traditional TV still top for time spent
connected tv
netflix
ott
top of the charts
Advertisers plan to increase investment in advanced TV by nearly one-third (29%) over the next five years as time spent catches up to traditional linear TV, according to Dataxu.
Industry against the clock in shifting TV investment online
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programmatic
In such a fast-moving media ecosystem, the industry cannot afford to continue to trail behind consumer shifts, warns The Trade Desk.
Mobile and connected-TV apps hit by growing fraud and brand-safety violations
brand safety
connected tv
doubleverify
fraud
Mobile app brand-safety violations increased by 194% over the last year, while the number of fraudulent connected-TV and mobile apps has more than doubled.
Connecting the dots in the TV ecosystem
advertising
connected tv
ott
television
Advertisers need an all-inclusive picture of return-on-investment to ensure campaigns flow smoothly between devices.
The Power of CTV in China: Yanxi Palace vs. Game of Thrones
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ott
The popularity of Yanxi Palace is inextricably tied to the rise of connected TV in Asia.
Connected TV is for marketers who value viewability: Dataxu
connected tv
programmatic
Connected TV provides an option beyond the internet giants for accessing the reach of traditional TV format but with greater accuracy, according to Dataxu's APAC GM.
Programmatic in Asia: Onwards and upwards in 2018
apac
china
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programmatic
the trade desk
Mobile, connected TV and the China market are all primed for major development in the year ahead.