True

netflix

Netflix launches new children's app to bolster gaming vertical
disney gaming netflix By Staff Reporters

The Philippines was among Netflix's first test markets for the app.

There’s opportunity in being a late mover: Netflix’s ads chief Amy Reinhard
netflix

With investors watching closely as Netflix pursues Warner Bros Discovery, global ads president Amy Reinhard says 'premium positioning', not 'price play', will drive the company’s next phase of growth.

Netflix sends off Stranger Things with major APAC farewell campaign
netflix By Staff Reporters

Activations roll out across Tokyo, Jakarta, Manila, Kuala Lumpur and Bangkok ahead of the season finale on New Year’s Eve.

Paramount launches hostile $104 billion cash bid to take over Warner Bros
netflix paramount By Reem Makari

Totalling $25 billion higher than Netflix’s bid, analysts say whichever company ultimately secures WBD will gain a decisive advantage in the streaming wars.

Warner Bros. Discovery is up for sale. Who will buy it?
apple editors picks ian whittaker netflix paramount thelongview warner bros discovery wbd sale By Ian Whittaker

WBD’s announcement to explore strategic alternatives sent the stock price up 10%. The suitors are circling, but how many are really ready to bite?

Streaming overtakes pay TV in Asia, content investment hits $16.1 billion
data media partners asia netflix streaming By Staff Reporters

Streaming’s dominance over pay TV in Asia is being driven by strong demand in India and South Korea, while traditional TV remains resilient in Thailand and Vietnam.

Amazon and Netflix strike major ad partnership
amazon dsp netflix By Staff Reporters

Starting in Q4, Netflix will make its ad-supported inventory available via Amazon’s DSP in 12 key markets, including Australia, Japan, U.S., U.K. and Germany.

Netflix revamps TV app with bigger previews, real-time recommendations, and AI search on iOS
brand refresh media netflix streaming television tudum By Staff Reporters

The streaming giant is also rolling out a TikTok-style vertical feed to simplify browsing and boost content discovery.

Netflix posters will reflect real-time pollution to promote Toxic Town series
netflix pr the town tv marketing By Shauna Lewis

The digital posters will use measurements of the air quality around them.

Netflix doubles ad revenue in 2024, targets another doubling in 2025
ads supported tier earnings season netflix q4 results By Ravi Balakrishnan

The streaming platform is eying a growing piece of the $25 billion spend on connected TV, with geographic expansion of its ads supported tier.

Netflix is going all out for Squid Game season 2—and you’re about to feel it
netflix By Nikita Mishra

With a Golden Globe nomination secured even before its release, the record-breaking series returns on December 26, backed by Netflix’s boldest marketing push yet.

Campaign CMO Outlook 2024: Why marketers still want more from video-on-demand
amazon marketing netflix suncorp By Maisie McCabe

In the second part of the Outlook series, global marketers weigh in on Amazon Prime’s move into ad-tier streaming, how video-on-demand will reshape strategies, and where it's still falling short.

Diwali 2024: Campaigns lighting up the festive season
campaign roundup deepavali netflix singtel By Staff Reporters

Here’s a roundup of the region’s standout Diwali campaigns this year, highlighting a mix of humour and heart.

How can AI be leveraged in community engagement?
ai eternityx iab meta netflix xiaohongshu By Minnie Wang

At IAB's recent event in Hong Kong, panellists from Meta, Netflix, 9Gag, and Xiaohongshu debate the many pros and cons of AI to connect with its communities.

How that Netflix noise sells Burger King in Korea
netflix By Staff Reporters

AD SHORTS: Independent agency Innored partnered with Netflix to borrow it's 'ta-dum' sound to market Burger King's 'du-tum' (thick) burger.

Why audio is the new video for advertisers
advertising brand communications marketing netflix spotify

The vice president—brand and communications at Pocket FM notes that audio has emerged as an invisible challenger to visual media, making its voice heard in brand communication strategies.

Häagen-Dazs partners with hit Netflix show to deliver a taste of Paris
brand collaboration netflix By Staff Reporters

The ice cream giant has teamed up with 'Emily in Paris' for a worldwide campaign, introducing limited-edition flavours and interactive experiences across 41 markets including Asia.

Netflix revenue grew 17% as hit series Baby Reindeer and Bridgerton attract audiences
ctv netflix By Reem Makari

With increased new member sign-ups in Q2 2024, the streaming service looks at scaling its ad business and building its own adtech platform.

Can Netflix scale its advertising business?
advertising amazon disney netflix ott streaming By Matthew Keegan

In the coming year, when Netflix's user growth slows down as most predict, increasing ad revenue will become even more crucial. Campaign explores how the streaming giant plans to scale its advertising business.

Why brands could take a leaf out of the Baby Reindeer playbook
netflix By Jonny Ray

Laughter or tears aren’t the only emotions ads should aim to tap into. As humans, our minds go to different places all the time and often, those places aren’t pretty, says the managing director of Above & Beyond.