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CMO Bernard Cheng exits PepsiCo for Netflix
entertainment fmcg netflix pepsico By Roberliza Eugenio

Exclusive: After more than two decades shaping FMCG branding, he moves to entertainment to become Netflix's senior director of marketing for SEA and Greater China.

Netflix expands ads tier to 15 new markets, including Indonesia, Philippines and Thailand
ads supported tier netflix By Staff Reporters

The streaming giant is launching the rollout in 2027.

Netflix to double ads business, introduce vertical video and lose chairman
netflix

The streaming platform has been busy, teasing new ad offerings and introducing a big mobile app update.

Netflix launches new children's app to bolster gaming vertical
disney gaming netflix By Staff Reporters

The Philippines was among Netflix's first test markets for the app.

There’s opportunity in being a late mover: Netflix’s ads chief Amy Reinhard
netflix

With investors watching closely as Netflix pursues Warner Bros Discovery, global ads president Amy Reinhard says 'premium positioning', not 'price play', will drive the company’s next phase of growth.

Paramount launches hostile $104 billion cash bid to take over Warner Bros
netflix paramount By Reem Makari

Totalling $25 billion higher than Netflix’s bid, analysts say whichever company ultimately secures WBD will gain a decisive advantage in the streaming wars.

Netflix sends off Stranger Things with major APAC farewell campaign
netflix By Staff Reporters

Activations roll out across Tokyo, Jakarta, Manila, Kuala Lumpur and Bangkok ahead of the season finale on New Year’s Eve.

Warner Bros. Discovery is up for sale. Who will buy it?
apple editors picks ian whittaker netflix paramount thelongview warner bros discovery wbd sale By Ian Whittaker

WBD’s announcement to explore strategic alternatives sent the stock price up 10%. The suitors are circling, but how many are really ready to bite?

Streaming overtakes pay TV in Asia, content investment hits $16.1 billion
data media partners asia netflix streaming By Staff Reporters

Streaming’s dominance over pay TV in Asia is being driven by strong demand in India and South Korea, while traditional TV remains resilient in Thailand and Vietnam.

Amazon and Netflix strike major ad partnership
amazon dsp netflix By Staff Reporters

Starting in Q4, Netflix will make its ad-supported inventory available via Amazon’s DSP in 12 key markets, including Australia, Japan, U.S., U.K. and Germany.

Netflix revamps TV app with bigger previews, real-time recommendations, and AI search on iOS
brand refresh media netflix streaming television tudum By Staff Reporters

The streaming giant is also rolling out a TikTok-style vertical feed to simplify browsing and boost content discovery.

Netflix posters will reflect real-time pollution to promote Toxic Town series
netflix pr the town tv marketing By Shauna Lewis

The digital posters will use measurements of the air quality around them.

Netflix doubles ad revenue in 2024, targets another doubling in 2025
ads supported tier earnings season netflix q4 results By Ravi Balakrishnan

The streaming platform is eying a growing piece of the $25 billion spend on connected TV, with geographic expansion of its ads supported tier.

Netflix is going all out for Squid Game season 2—and you’re about to feel it
netflix By Nikita Mishra

With a Golden Globe nomination secured even before its release, the record-breaking series returns on December 26, backed by Netflix’s boldest marketing push yet.

Campaign CMO Outlook 2024: Why marketers still want more from video-on-demand
amazon marketing netflix suncorp By Maisie McCabe

In the second part of the Outlook series, global marketers weigh in on Amazon Prime’s move into ad-tier streaming, how video-on-demand will reshape strategies, and where it's still falling short.

Diwali 2024: Campaigns lighting up the festive season
campaign roundup deepavali netflix singtel By Staff Reporters

Here’s a roundup of the region’s standout Diwali campaigns this year, highlighting a mix of humour and heart.

How can AI be leveraged in community engagement?
ai eternityx iab meta netflix xiaohongshu By Minnie Wang

At IAB's recent event in Hong Kong, panellists from Meta, Netflix, 9Gag, and Xiaohongshu debate the many pros and cons of AI to connect with its communities.

How that Netflix noise sells Burger King in Korea
netflix By Staff Reporters

AD SHORTS: Independent agency Innored partnered with Netflix to borrow it's 'ta-dum' sound to market Burger King's 'du-tum' (thick) burger.