Data segments leave a lot to be desired, and the solutions put in place to fix them are complicated. Campaign talks to experts about transparency issues and whether standardisation is necessary.
True
iab
Why the adtech ecosystem continues to struggle with consumer data
adtech
data
data transparency
iab
yahoo
Majority of agencies in SEA lack formal processes for diversity in ads: What needs to be done?
gender diversity
iab
lgbtq
meta
representation
women
According to IAB's research, consumers in Asia demand more than just superficial depictions of diversity in advertising. We explore how they can see relatable everyday lifestyles and cultures represented by people who look like them.
Australian ad industry grows 19% YOY, govt spend at the forefront
ad spend
australia
iab
top of the charts
TOP OF THE CHARTS: Political and government spending dominated Q1 2022 digital advertising as the industry grows 19% year-on-year to reach $3.449bn in Australia, according to the IAB Australia Online Advertising Expenditure Report.
Australian digital advertising market grows by 20.3% YoY: IAB
australia
digital advertising
iab
This improvement was spread across all sectors, as the industry reported its second consecutive quarter of growth.
Not a g'day, mate: Australian digital adspend growth singed by wildfires, pandemic
adspend
australia
digital
iab
top of the charts
For Q1, growth was just 3.8% as a traditional early year slump was accentuated by back-to-back disasters, according to IAB figures.
IAB announces 2020 co-chairs and board members
iab
The new co-chairs will join current Southeast Asia and India CEO Miranda Dimopoulos.
Loud and clear: Audio marketing investments gathering pace says IAB
advertising
iab
podcast
streaming
top of the charts
Nine of 10 respondents to an IAB Australia study say they are placing ads in streaming services, as podcasts also see significant growth.
Engine hires global commercial chief for 'transformational growth'
iab
people moves
The news follows on the heels of the agency undergoing a mass rebrand this autumn.
IAB joins Google in proposing bid-request limits to clean up real-time bidding
google
iab
programmatic
Amid ICO investigation, digital ad industry trade body wants to minimise 'potential risks that content categories can pose'.
Asia-Pacific’s market maturity challenge: no common ground for performance, viewability, fraud
brand safety
fraud
iab
A lack of consistent reporting around common industry issues could be hampering advertising growth in Asia-Pacific, according to the IAB.
Video leading the charge in Q1 Australia digital ad spend
advertising
australia
digital
forecast
iab
pwc
spend
top of the charts
First quarter saw steady growth despite customary post-festive season dip, according to IAB Australia and PwC.
IAB Singapore expands to form IAB SEA+India
iab
Local associations to advise the industry body's Singapore-based regional board