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'The holding company model has been broken for a long time': MediaSense CEO
accenture song jamie posnanski media mediasense pwc r3 By Rahat Kapur

Fresh off two major acquisitions in 2024, Jamie Posnanski unpacks why the traditional agency-supplier model needs an overhaul, combating transformation fatigue, and why so few clients believe their agency models are fit for purpose.

MediaSense buys R3 as it eyes global client opportunities in creative
acquisition mediasense performance marketing pwc r3 shufen goh By Gideon Spanier

The change impacts APAC markets, including Singapore, New Delhi, Jakarta, Hong Kong, and Sydney, while R3 China will continue to operate as a MediaSense affiliate.

MediaSense becomes Campaign's independent auditors for all Agency of the Year Awards
agency of the year aoy mediasense pwc By Staff

The final entry deadline for the Asia-Pacific AOY awards is on October 3rd at 6 pm HK/SGT.

S4 Capital cuts earnings by up to 5% after ‘unacceptable’, ‘embarrassing’ audit issue
financial martin sorrell pwc results s4 By Gideon Spanier

Financial results have now been published having been postponed twice.

S4 Capital audit delay: what stock market analysts are saying
financial martin sorrell pwc results s4 By Ida Axling

Analysts warn of continued pressure on S4 Capital's share price after the company postponed the publication of its 2021 financial results.

PwC teams up with Edelman to launch Trust Leadership Institute
edelman pwc By Aleda Stam

Edelman is the company’s long-standing agency and partner on the continued education initiative.

5 for 5: A quick look at PwC's latest spending forecast
pwc By Staff Reporters

Five charts and five facts about the next five years, according to PwC's latest Global Entertainment & Media Outlook.

Retailers should refocus on experiential retail amid uncertainties: PwC
china hong kong pwc retail By Jingjing Ma

The company's recommendations come amid its predictions of falling retail sales in Hong Kong and the mainland.

Video leading the charge in Q1 Australia digital ad spend
advertising australia digital forecast iab pwc spend top of the charts By Staff Reporters

First quarter saw steady growth despite customary post-festive season dip, according to IAB Australia and PwC.

‘Consultancies tend to complicate rather than simplify things’: BBH global CEO
accenture advertising bbh ceo creative pwc By Faaez Samadi

Neil Munn certainly respects the newest players on adland’s block, but does he fear them? Steady on.

China's ecommerce giants want exclusivity, brands have to deal with it
alibaba ecommerce jdcom pwc tencent By Soon Chen Kang 江欣珍

Brands have to weigh the benefits and synergies of the major ecommerce platforms, said Tom Birtwhistle, PwC Hong Kong digital consulting director.

PwC sees online advertising overtaking TV in Japan in 2019
pwc By David Blecken

A breakdown of the company's latest forecasts as to what will shape Japan’s media landscape up to 2022.

OTT taking more entertainment revenue in Hong Kong, China
ott pwc video By Soon Chen Kang 江欣珍

Also, according to PwC's latest entertainment and media forecast, total digital revenue is growing at a 5.1% pace in Hong Kong and a 7.2% clip in China.

Online grocery: Sprinting for the last-mile race
ecommerce forrester pwc By Soon Chen Kang 江欣珍

Retailers are finding that grocery is unlike any other category when it comes to competing in rapidly shifting online and offline environments.

'If it ain't broke...' mindset slows Hong Kong's digital marketing scene
digital hong kong marketing pwc By Jenny Chan 陳詠欣

A culture of ‘being obedient to your boss’, fear and complacency are fundamental barriers, according to a new report from the HKDMA and PwC.

What ‘disruption’ looks like at PwC
pwc By David Blecken

In Japan, the company has started employing Zen principles to wake business leaders up to reality.

8 things to know about the future of media in Japan
digital marketing esports programmatic pwc By David Blecken

Key findings from PwC’s global entertainment and media outlook 2017 to 2021.

Mobile ads to overtake wired-internet ads by 2019 in China: PwC
china entertainment hong kong media pwc By Soon Chen Kang 江欣珍

Highlight from PwC's Global Entertainment and Media Outlook for 2017 through 2021.

Ideas that stuck at Advertising Week Asia 2017 (Part Three)
accenture Dentsu Hakuhodo mcdonalds microsoft pwc By David Blecken

Four highlights from the Tokyo event's third and final day.

The biggest mistake brands make on Tmall: PwC
china ecommerce pwc tmall By Soon Chen Kang 江欣珍

Sixty-two percent of Chinese consumers use Tmall as a search and discovery engine for products, compared to 39 percent of global consumers who do the same on Amazon.