Fresh off two major acquisitions in 2024, Jamie Posnanski unpacks why the traditional agency-supplier model needs an overhaul, combating transformation fatigue, and why so few clients believe their agency models are fit for purpose.
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pwc
'The holding company model has been broken for a long time': MediaSense CEO
accenture song
jamie posnanski
media
mediasense
pwc
r3
MediaSense buys R3 as it eyes global client opportunities in creative
acquisition
mediasense
performance marketing
pwc
r3
shufen goh
The change impacts APAC markets, including Singapore, New Delhi, Jakarta, Hong Kong, and Sydney, while R3 China will continue to operate as a MediaSense affiliate.
MediaSense becomes Campaign's independent auditors for all Agency of the Year Awards
agency of the year
aoy
mediasense
pwc
The final entry deadline for the Asia-Pacific AOY awards is on October 3rd at 6 pm HK/SGT.
S4 Capital cuts earnings by up to 5% after ‘unacceptable’, ‘embarrassing’ audit issue
financial
martin sorrell
pwc
results
s4
Financial results have now been published having been postponed twice.
S4 Capital audit delay: what stock market analysts are saying
financial
martin sorrell
pwc
results
s4
Analysts warn of continued pressure on S4 Capital's share price after the company postponed the publication of its 2021 financial results.
5 for 5: A quick look at PwC's latest spending forecast
pwc
Five charts and five facts about the next five years, according to PwC's latest Global Entertainment & Media Outlook.
Video leading the charge in Q1 Australia digital ad spend
advertising
australia
digital
forecast
iab
pwc
spend
top of the charts
First quarter saw steady growth despite customary post-festive season dip, according to IAB Australia and PwC.
PwC sees online advertising overtaking TV in Japan in 2019
pwc
A breakdown of the company's latest forecasts as to what will shape Japan’s media landscape up to 2022.
What ‘disruption’ looks like at PwC
pwc
In Japan, the company has started employing Zen principles to wake business leaders up to reality.
8 things to know about the future of media in Japan
digital marketing
esports
programmatic
pwc
Key findings from PwC’s global entertainment and media outlook 2017 to 2021.
Mobile ads to overtake wired-internet ads by 2019 in China: PwC
china
entertainment
hong kong
media
pwc
Highlight from PwC's Global Entertainment and Media Outlook for 2017 through 2021.
Jye Smith joins PwC
digital
hong kong
pwc
weber shandwick
Former Weber Shandwick top-level digital exec moves to consultancy in digital leadership role.
Japanese internet advertising to hit $11.15 billion by 2020
forecast
programmatic
pwc
Key findings for Japan's online advertising market from PricewaterhouseCoopers’ (PwC) Global entertainment and media outlook 2016-2020
PwC completes acquisition of Fluid HK
pwc
PwC is pleased to announce the successful acquisition of Fluid HK Ltd, a creative design and digital agency.
Chinese brands' digital spending too focused on sales: PwC
china
pwc
CHINA - PwC’s 7th Digital IQ survey has highlighted how the digital budgets of Chinese brands focus too narrowly on sales and marketing, compared with global peers who spread digital spending more evenly over customer service, operations and enterprise functions (such as human resources, finance, risk and compliance).
DATA POINTS: China's mobile users more open to advertising
advertising
china
pwc
research
PwC's 2014 Mobile Advertising Report China shows that Chinese mobile users stand apart from their UK and US counterparts in terms of receptivity to mobile advertising. For example, more people in China are willing to engage with mobile marketing and exchange personal data for free apps, be targeted in specific situations and watch video advertising.
Chinese consumers show greater receptivity for mobile advertising than the UK and US
pwc
PwC’s 2014 Mobile Advertising Report in China, which measures consumer attitudes to mobile advertising, says 78% of Chinese consumers are more likely to click on ads if the content is relevant to them, compared to 33% and 29% for the UK and US. This indicates that Chinese consumers display high-levels of engagement for mobile as a channel for branded advertising
PwC, LinkedIn study highlights talent plight in China
china
linkedin
pwc
HONG KONG – China has seen more people leave its talent pool than enter it in recent years, a fact a new joint report from PwC and LinkedIn calls out while looking into economic adaptability around the world. But there is more to the story if one views it as a starting point rather than an end.
PwC appoints 32 new partners across mainland China, Hong Kong, Singapore and Taiwan
pwc
PwC is pleased to announce the appointment of 32 new partners across its firms in mainland China, Hong Kong, Singapore and Taiwan, effective 1 July 2013.
Mobile devices to propel internet advertising to 2017: PwC
entertainment
media
pwc
HONG KONG - Asian consumers’ access to entertainment and media content and experiences is being democratised by ever-increasing internet access and explosive growth in the ownership of smart devices, according to PwC’s annual outlook.
CASBAA: PwC Speakers Reception
pwc
A select group of executives and speakers gathered at Domani in Hong Kong on Monday 25 October for the PwC cocktail evening marking the start of the Casbaa Convention 2010.
Recession lessons learned for the media industry
pwc
Marcel Fenez, global leader for entertainment and media at Pricewaterhouse Coopers, wonders if its appropriate to declare the industry out of recession.
Consumers are pushing entertainment and media players in digital transformation : PwC
asia pacific
media
pwc
HONG KONG - Over the next five years digital technologies will progressively increase their impact across all segments of entertainment and media (E&M), with consumers the major factor behind these changes, according to the latest Global Entertainment & Media Outlook 2010-2014 published by PricewaterhouseCoopers (PwC).