The real win at Cannes Lions for APAC marketers lies not in bringing trophies home, but in bringing home ideas sharp enough to cut through locally, says Shufen Goh, co-founder of R3 and APAC president at MediaSense.
True
shufen goh
A Cannes Lions 2025 guide for ROI-hungry APAC marketers
cannes lions 2025
canneslions2025
roi
shufen goh
MediaSense buys R3 as it eyes global client opportunities in creative
acquisition
mediasense
performance marketing
pwc
r3
shufen goh
The change impacts APAC markets, including Singapore, New Delhi, Jakarta, Hong Kong, and Sydney, while R3 China will continue to operate as a MediaSense affiliate.
AAMS announces new leadership and members
shufen goh
singapore
The association names a new president, and will debut a Pitch Best Practice guide to shift mindsets on pitching.
Agencies need a new model: Media360Summit
media agencies
shufen goh
Developing a better means of remuneration was top of mind for agency network heads.
Agency holding companies shows signs of financial recovery; Sir Martin Sorrell comments
asia pacific
havas
holding companies
interpublic group
martin sorrell
omnicom
Publicis
shufen goh
ASIA-PACIFIC - Holding companies took a predictable knock in Asia and around the world last year, but the signs are now generally positive.