More tools, more content and more data aren’t the answer. In APAC, the brands that will win in 2026 are the ones brave enough to choose focus over frenzy, writes Shufen Goh.
True
mediasense
Hidden costs emerge in China’s $16.8 billion influencer market
china
mediasense
r3
top of the charts
Brands are losing sight of what they're paying for in influencer spend in China, per R3.
'The holding company model has been broken for a long time': MediaSense CEO
accenture song
jamie posnanski
media
mediasense
pwc
r3
Fresh off two major acquisitions in 2024, Jamie Posnanski unpacks why the traditional agency-supplier model needs an overhaul, combating transformation fatigue, and why so few clients believe their agency models are fit for purpose.
MediaSense appoints global CEO to succeed Graham Brown
mediasense
Brown moves to a new role after 15 years as CEO.
MediaSense buys R3 as it eyes global client opportunities in creative
acquisition
mediasense
performance marketing
pwc
r3
shufen goh
The change impacts APAC markets, including Singapore, New Delhi, Jakarta, Hong Kong, and Sydney, while R3 China will continue to operate as a MediaSense affiliate.
MediaSense becomes Campaign's independent auditors for all Agency of the Year Awards
agency of the year
aoy
mediasense
pwc
The final entry deadline for the Asia-Pacific AOY awards is on October 3rd at 6 pm HK/SGT.
Media agencies having to become more strategic to support brands: Report
media agencies
mediasense
transformation
Research shows most (56%) global CMOs are midway through organisational transformation.
Pitch consultant MediaSense sells significant stake to PE fund Apiary Capital
mediasense
Firm's £30 million raise will help fuel “ambitious expansion plans.”