Less M&A, more CX. Campaign Asia speaks with Havas’ global and regional leads about how the network is reshaping its business with CX at the core, avoiding the temptation of scale, and its plans in APAC.
True
transformation
Havas’ global leaders on smart acquisitions, serious CX, and scaling with intent
cx
david shulman
havas
rana barua
tracey barber
transformation
How can executives lead a smooth AI transformation?
ai
transformation
Insights from new WE Communications research on the AI expectations gap.
Media agencies having to become more strategic to support brands: Report
media agencies
mediasense
transformation
Research shows most (56%) global CMOs are midway through organisational transformation.
How brands can ride the wave of digital investment in Korea
digital
korea
transformation
Brands need to assess how mature their digital resources are and work with partners to ensure their data can provide the necessary insights for marketing strategies, says Media.Monks' analytics director for Korea.
CMO survey warns talent shortage is holding the industry back
cmo
digital
transformation
Research also shows just 11% of global CMOs are confident they have completed their digital transformation journeys.
Havas Media Group promotes Greg James to new global transformation role
havas media
transformation
James will focus on improving and adapting the client experience for the future.
Reductive COP26 comms did nothing to convey urgency or transformation needed
china
climate change
india
transformation
India and China’s watering down of the Glasgow climate pact has not been the only disappointment of COP26; another legacy of the conference is the continuing failure of communications to drive change.
Inside L’Oreal’s customer experience transformation
cx
loreal
transformation
The CPG and beauty giant promoted longtime exec Céline Dumais to lead a global transformation in customer care.
During the COVID-19 crisis, time to be more about transformation and less about technology
technology
transformation
wfh
Using new technology with little thought behind it can produce cringeworthy results, as evident in some virtual pitch meetings through video conferencing.
McDonald's experience of the future helps drive sales
financials
marketing
mcdonalds
results
transformation
The burger chain reported it's highest comparable sales growth in a decade for the full year 2019.
Transformation from the inside out
transformation
Transformation is all the rage, but nearly three-quarters of companies fail to meet their objectives. A PMI executive shares essential questions companies need to answer—and keep on asking—to overhaul their inner workings.
'There’s been a disproportionate focus on retail at the expense of brand building': MediaCom APAC CEO
brands
transformation
Mark Heap tells Campaign Asia-Pacific how brands are slowly coming back to long-term brand building as they strive to balance their efforts.
Wunderman Thompson hires APAC strategy chief
apac
asia
digitas
strategy
transformation
Former Digitas senior executive reunited with Annette Male at WPP.
Study: Small percentage of CMOs are driving transformation
accenture
cmos
transformation
Accenture's survey includes insights from nearly 1,000 CMOs and more than 500 CEOs.
Advertising's 'big short'
Dentsu
Publicis
transformation
wpp
As the climate change deniers of the marketing world, agency holding groups now have big bets stacked against them. They will survive and even prosper if they face up to reality and learn to evolve.
Less can be more, even in digital
digital
ipg mediabrands
marketing
transformation
At an IPG Mediabrands’ roundtable, experts discussed the pitfalls of choice in the digital space, moving away from campaign-led marketing and getting on board with digital transformation.
Business transformation in China: Opportunity or risk to overseas brands?
china
transformation
Perspectives and tips for brands without a physical presence in China that wish to use WeChat to reach Chinese consumers.
Why digital transformation will make agency land stronger
agency
digital
media
mullenlowe
transformation
The potential for organisations with digital creativity at their core to be key players in this transformational economy are huge, writes Vincent Digonnet, newly minted APAC CEO at MullenLowe Profero
The CMO's role in digital business transformation
ceo
cmo
csuite
digital
transformation
Don't 'wait and see' and don't think digital business transformation doesn't apply to your company. Lead the change, says Kim Douglas of SapientNitro and Razorfish.
VIDEO: Nick Brien, CEO, McCann Worldgroup
creative
media
technology
transformation
creative
media
technology
transformation
Nick Brien, the recently appointed head of McCann WorldgroupÆs global operations, sat down with Media and shared his thoughts on the current state of the creative industry.
VIDEO: Nick Brien, CEO, McCann Worldgroup
creative
media
technology
transformation
creative
media
technology
transformation
Nick Brien, the recently appointed head of McCann Worldgroup’s global operations, sat down with Media and shared his thoughts on the current state of the creative industry.