Reality sets in as people begin to worry more about COVID-19: McCann Report
New report finds that belief in "unnecessary hysteria" has fallen, while general concern has grown.
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AKQA launches global radio station to improve morale during lockdown
The global broadcast will likely carry on post-COVID-19.
Millennials want brands to communicate more during COVID-19 crisis, study finds
Trust in government is low, but the jury is still out on how millennials view brands right now.
Consumers don't believe use of personal data leads to more relevant ads, report finds
GroupM gathered insights from 14,000 middle income consumers across 23 countries.
People around the world lack faith in governments amid crisis, McCann finds
The report finds that a lack of trust in government is a global issue.
Layoff fears grip adland as coronavirus continues spread
The majority of advertising professionals surveyed by Fishbowl believe the current crisis will lead to layoffs.
Reddit co-founder buys NYC billboards to tell Americans to stay home
Alexis Ohanian is urging people to stay home and #flattenthecurve.
Burger King puts 'For Rent' signs to work in new campaign
The 'Best neighbor' campaign trolls competitors by placing jab-filled 'for rent' signs in vacant properties next to their restaurants.
'We must keep McCann up and running,' says CEO in coronavirus policy for staff
McCann Worldgroup leader Harris Diamond keeps team informed as COVID-19 continues to spread.
Marketers must prepare for declining smart phone usage
Digital detox culture is becoming more pervasive according to research from OMG's Hearts & Science. Here's what marketers need to know.
UN Women's latest campaign lays out gender inequality in black and white
The Erich & Kallman created ad takes a look at what's changed, and what hasn't, over the years.
Starbucks reaffirms commitment to China amidst virus fears
"There is no other coffee brand in China that has the distribution points that we do."
McDonald's experience of the future helps drive sales
The burger chain reported it's highest comparable sales growth in a decade for the full year 2019.
The International Red Cross brings peace to Fortnite
In Fortnite's new liferun mode your mission is to... save people?
'Creativity should not be in-housed,' stresses Diageo SVP
'I don't think very creative people want to work for a massive corporation.'
IBM launches creative assessment tool
IBM's Advertising Accelerator will help advertisers and marketers better understand what creative elements resonate with their audiences.
Twitter adds video to promoted trends advertising suite
Now brands can attract even more eyeballs to their ads on Twitter's explore tab.
Xiaomi jumps on unboxing train with Guinness world record attempt
What's in the box? Find out on December 21.
Facebook's Creative Shop leader on global ambitions, regional identities
The Brazil native has managed to use lessons learned from around the globe to steer the in-house hub.
Taiwanese-American Eddie Huang breathes new life and diversity into Thanksgiving
"While a few missed the mac and cheese, chopsticks were wielded and minds were opened."
Influencers testing surge prices for holidays, special events
Ride share services aren't the only ones exploiting this model.
EVA Air gets emotional with new campaign
The airline's initiative focuses on the reasons why people travel.
The Society of Professional Journalists takes on 'fake news'
The organization is lawyering up and aims to improve media literacy.
Happy Halloween: Adland delivers spooks and scares
Campaign rounds up of some of the creepiest and most fun Halloween campaigns this year.
Slow and steady wins the marketing race, says LinkedIn
"ROI is a marathon, but too many marketers have been busy sprinting."
Endeavor Global Marketing rebrands to 160over90
The new move will merge all of EGM's sub-brands into one entity.
Google ad revenues up despite net income dip
Mobile and YouTube showed the highest rates of growth.
Amazon's advertising sales growth levels off at $3.5 billion
Amazon's ad sales grew during Q3, but at a more sustained pace than in the past.
McCann tackles unconscious bias with 'a day for meaning'
"People want to be better," says McCann Worldgroup CEO Harris Diamond.
Brands don't understand value of customer loyalty: Study
Far too often, loyalty is a tactic to drive relationships instead of being the foundation of the relationship itself."
Chinese brands face headwinds amid global growth ambitions
The total value of the top 50 brands in China increased by 15% in 2018.
Facebook security budget 'greater than whole revenue at 2012 IPO'
Mark Zuckerberg attempts to put advertisers' minds at ease by stressing his platform has dramatically enhanced its brand safety measures.
Publicis Q3 revenue falls 2.7% in shock decline amid 'painful' conditions
'We are accepting this painful situation in the short-term, to be better prepared for the future,' says CEO and Chairman Arthur Sadoun.
Advertisers are drowning in data, Kantar study says
"Gone are the days when the idea is to get all the data one can get their hands on."