SOUNDING BOARD: Despite cheaper renewables and mainstream net-zero, emissions are up 65% and extreme weather cost $1.5 trillion last year. With COP30 in the Amazon, the ad industry faces mounting scrutiny over fossil-fuel work and its widening credibility gap.
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Have 30 years of COP changed the world or just the rhetoric?
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Activists call on UN, Brazil to cut Edelman from COP30 over client conflicts
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An open letter from more than 60 climate activists challenges Edelman’s credibility as the UN climate summit’s PR lead.
UN recognises power of creativity in driving climate solutions
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At COP30 in Belém, countries are urged to turn years of pledges into concrete action.
COP30: Adland’s climate moment, ready or not
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COP30 opens amid mounting pressure on sectors like advertising to reconcile their climate responsibilities with ongoing fossil fuel ties, testing the summit’s potential for real progress.
Why brands have to be out and proud about the planet
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As the industry gears up for Cannes Lions, Paul Mottram urges brands across Asia to listen closely to consumer voices and respond decisively to the growing demands for action on climate change.
How the industry can move past rhetoric to take on climate change
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paul mottram
While major agencies and holding companies have floundered in their response to climate activists, a concerted communication strategy around carbon pricing could turn things around, says independent communications consultant Paul Mottram.
Following Trump's lead is a mistake. It's time for agencies to focus on climate
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Just like you wouldn’t plan a picnic without considering the weather; agencies that try to plan for the future without considering climate change are risking disaster, says Clean Creatives' Duncan Meisel.
Why brands are scaling back their sustainability commitments
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A record-breaking hot year makes COP29's climate finance promises feel dangerously inadequate. Corporate sustainability is crumbling under cost pressures and a "quiet" greenwashing surge.
What will it really take for adland to divest from fossil-fuel clients?
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Financial profit is often attributed as the main reason agencies continue to work with fossil-fuel clients. Experts in the industry argue that stricter regulation and forward-thinking measures are needed to move away from agencies’ over-reliance on fossil fuels.
F-list: Ogilvy and Edelman among those with most contracts with fossil-fuel clients
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According to the annual report by Clean Creatives, 219 contracts are split between major holding companies in APAC for clients such as Shell, BHP, and Chevron.
Advertisers grapple with the weight of AI’s environmental impact
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Experts weigh in on why environmental standards around Gen AI have been lacking in advertising and marketing—and why that must swiftly change.
World Wildlife Fund spotlights global climate records in Olympics campaign
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The 60-second spot contrasts the reality that as athletes shatter records at the Games, the world is smashing climate records.
Clean Creatives accuses five B Corp agencies of fossil fuel deals
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Clean Creatives names SEC Newgate, Tinkle Communications, Cullen Communications, Edit, and Total Media in a report alleging fossil-fuel ties, but three agencies contest the findings, citing transparency and past disclosures.
Is Asia behind the curve when it comes to making sustainability a priority?
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The region most vulnerable to climate change is failing to implement the sustainability regulations needed to combat it, leaving businesses and consumers grappling with a "value-action gap."
Adland's wilful ignorance of the climate emergency cannot last
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Agencies and platforms held sessions about the future at Cannes, all while their work producing ads for the world’s biggest polluters is making that future hotter, more dangerous, and more expensive, says Duncan Meisel of Clean Creatives.
Can marketing reconcile its growth and sustainability goals?
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Many CMOs are stuck in the paradigm of growth at all costs. But the concepts of 'green growth' and 'degrowth' to counter traditional profit-making structures are slowly making waves in an attempt to mould climate-responsible corporations.
UN chief calls for ban on fossil fuel ads to combat climate change
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UN secretary-general António Guterres has directly called for PR agencies to stop working with fossil fuel clients, and ‘acting as enablers to planetary destruction’.
Businesses are no longer trusted on climate change: Edelman report
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Edelman’s latest Trust Barometer surveyed 14,000 people across regions including APAC to understand the public’s perception of the climate crisis.
Why can’t climate change be a laughing matter?
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Apple's recent "Mother Nature" spot has shown that eco messaging needn't be worthy or stuffy.
Australia shamed in full-page New York Times ad over climate change inaction
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Bought by The Australia Institute, the full-page advertisement in the New York Times calls upon the country's government to end new fossil fuel approvals and subsidies.