Clean Creatives has spotlighted fossil fuel marketing, but Paul Mottram says the industry must now channel its influence into regulation, disinformation and systemic reform.
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paul mottram
Failing the F-List: Why marketing’s annual naming and shaming fest needs to move on
clean creatives
climate advocacy
climate communications
esg
flist
paul mottram
Why brands have to be out and proud about the planet
climate change
environment
paul mottram
As the industry gears up for Cannes Lions, Paul Mottram urges brands across Asia to listen closely to consumer voices and respond decisively to the growing demands for action on climate change.
How the industry can move past rhetoric to take on climate change
carbon pricing
climate change
environment
paul mottram
While major agencies and holding companies have floundered in their response to climate activists, a concerted communication strategy around carbon pricing could turn things around, says independent communications consultant Paul Mottram.
Zeno Group names new regional president and India MD
edelman
paul mottram
Industry veteran Paul Mottram joins from Allison+Partners for the top job.
EXCLUSIVE: Global & APAC heads on Bite merger with Text100
david ketchum
merger
paul mottram
In an exclusive interview about the just-announced merger of Bite and Text100, global chief Aedhmar Hynes emphasised that the move is aimed at building a strong global brand and denied problems with Bite leadership motivated the change.
Bite Communications China office appoints Lancy Ma as new MD
paul mottram
BEIJING - Bite Communications has hired Lancy Ma as the managing director for its China office, filling the role left vacant by Hua Foley at the end of last year.