While discussions around ageing within advertising tend towards the gloomy, Current Asia’s chief executive has some practical suggestions to address the challenge.
True
david ketchum
Will you still need me, will you still feed me?
advertising
ageism
david ketchum
Integrating ad tech: Robocop approach to staying ahead
ad tech
advertising
buying
david ketchum
programmatic
technology
Agencies face a choice between creating ad technology or identifying the right solutions for clients, says David Ketchum founder of Current Asia.
Current Asia hires Robert Yap to push "boardroom" goals
david ketchum
ASIA-PACIFIC - David Ketchum’s newly launched venture Current Asia has hired Robert Yap Min Choy as chairman to drive partnerships with businesses, governments and industry stakeholders.
Marketing automation: What does 'awesome' look like?
automation
david ketchum
marketing
Marketing automation is not yet mainstream in Asia, and becoming a modern marketer is hard work. David Ketchum, CEO of Current Asia, offers a six-point checklist every marketer should aspire to complete.
Current Asia jumpstarts with senior core team
david ketchum
Singapore and Hong Kong - Current Asia, a new breed of marketing business solutions provider, has came out of a “stealth mode” set-up period to begin servicing the need of senior Asia-based marketing decision makers.
EXCLUSIVE: Global & APAC heads on Bite merger with Text100
david ketchum
merger
paul mottram
In an exclusive interview about the just-announced merger of Bite and Text100, global chief Aedhmar Hynes emphasised that the move is aimed at building a strong global brand and denied problems with Bite leadership motivated the change.
D+D partners with The CMO Council in Asia-Pacific
david ketchum
digital
HONG KONG – The newly revamped Digital + Direct Marketing Association Asia has taken the next step on its agenda to be Asia’s ‘connector’ and formed a partnership with the Chief Marketing Officer (CMO) Council.
ADMA revamps to D+D to reflect changing times
david ketchum
HONG KONG – The board members of the Asia Digital Marketing Association have teamed up with several other marketing associations to form the Digital and Direct Marketing Association (D+D) as a new platform for industry development in the region.
Community Management: PR the perfect fit for shaping conversations
david ketchum
public relations
social media
Brands are increasingly turning to public relations agencies to manage communities through social media and other platforms.
Bite Communications names group director
david ketchum
SINGAPORE - Bite Communications has appointed James Park as its group director in Singapore as the agency continues to grow.
Bite Communications acquires internet solutions provider
acquisition
david ketchum
digital
HONG KONG - Bite Communications has acquired boutique internet solutions provider Interlink System.
HK Council of PR Firms issues new social media code of ethics
david ketchum
facebook
hong kong
pr
twitter
HONG KONG - The Council of Public Relations Firms of Hong Kong (CPRFHK) has launched a new code of ethics for PR professionals for best practices in using social media.
Bite Communications wins key HP account in APAC, EMEA
account win
communications
david ketchum
media relations
weber shandwick
ASIA-PACIFIC - Hewlett-Packard has handed Bite Communications its corporate innovation and sustainability communications account in Asia-Pacific, Europe and the Middle East.
Bite poised to acquire Upstream Asia
david ketchum
global
public relations
GLOBAL - Upstream Asia is set to become part of Bite Communications, a Europe- and US-based consultancy, as part of a global acquisition plan.