Getting coverage is often mistaken as the goal. But advancing business objectives in measurable ways should be the greater aim, says this Singapore-based communications leader.
True
media relations
Why media relations is just the tip of the iceberg
media relations
pr
Why one-size-fits-all PR campaigns for SEA often miss the mark
communications
media relations
communications
media relations
The media relations challenge in Southeast Asia can be exacerbated if the region's many different realities are ignored, says Haikel Fahim.
Why one-size-fits-all PR campaigns for SEA often miss the mark
communications
media relations
communications
media relations
The media relations challenge in Southeast Asia can be exacerbated if the region's many different realities are ignored, says Haikel Fahim.
McDonald’s names new global media relations, leadership comms leads
mcdonalds
media relations
Artemis Bakopoulos Hiss and Jesse Lewin are switching roles.
The Hoffman Agency launches media relations consultancy
b2b
media relations
The agency goes ‘back to basics’ as it emphasises the importance of B2B brands connecting with the media.
3 things automation can and cannot do to reshape PR
ai
automation
communications
media relations
pr
public relations
How far can companies like SumoStory go to bring technological efficiency to the practice?
The good news or bad news first debate
media relations
pr
It's an age-old decision for communicators and leaders: Do you deliver the good news or the bad news first? Well, the answer may lie in research done on colonoscopies.
Bite Communications wins key HP account in APAC, EMEA
account win
communications
david ketchum
media relations
weber shandwick
ASIA-PACIFIC - Hewlett-Packard has handed Bite Communications its corporate innovation and sustainability communications account in Asia-Pacific, Europe and the Middle East.
Ministry of Education calls media analysis pitch in Singapore
media relations
singapore
SINGAPORE - The Ministry of Education (MOE) is calling for bids for its media analysis tender. MediaConnect Asia has made its submission and Media Monitors will do so by the 26 February deadline.
Infocomm Development Authority (IDA) launches media tender for PR in China
china
media
media relations
news
pr
public relations
singapore
SINGAPORE - The Infocomm Development Authority (IDA) has launched a tender for a media agency to provide full public relations services in China.
Weber Shandwick to handle Israel's Expo business
marketing
media relations
pr
public relations
shanghai
weber shandwick
SHANGHAI - Israel's Ministry of Foreign Affairs of the State has appointed Weber Shandwick Shanghai as is public relations partner at the World Expo 2010.
Two Up Front secures Soccer Sevens PR contract
football
hong kong
media relations
pr
public relations
HONG KONG - Two Up Front has signed an agreement to handle worldwide public relations and media management for the Hong Kong Football Club (HKFC) IP Global International Soccer Sevens for the next two years.