The deal extends the company’s involvement in the popular tournament at HKFC to four years. Two Up Front secured the agreement after successful negotiations with Hong Kong Football Club and the tournament’s promoter, Chatter Productions Limited.
Niall Donnelly, Two Up Front editorial director, said: “We are delighted to continue playing a key role in what is widely considered to be the best seven-a-side football event in the world."
"Since IP Global became the title sponsor in 2009 the organisers have signalled their intention to raise the profile and prestige of the tournament," he added.
Since its inception in 1999, the Soccer Sevens has become one of the highlights of the international football calendar. The 2010 event will take place from 14-16 May at Hong Kong Football Club.
