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The LLM ad wars have begun and Google isn’t blinking
chatgpt generative search search search advertising By Bijal Shah

ChatGPT ads will spark a new battle for intent, but dislodging Google’s search dominance will take more than conversational AI.

Search is over. Long live the interface
ai geo google ai mode opinion search seo

Discovery, consideration and conversion are now compressed into a single screen, often without a single click. Shaad Hamid of GrowthOps Asia explains how marketers can stay visible, credible and machine-ready.

The AI-powered imperative: How marketers can reach today's evolved consumer
ai google search youtube

As AI flips search and viewing habits, Google Singapore’s Ben King breaks down what marketers need to do to keep up and stay relevant.

Google introduces AI Max to search campaigns
ai max campaign monitoring google search By Joseph Arthur

Advertisers have seen a 14% ROAS increase after activating the campaign-level setting in their campaigns.

Rethinking SEO: How Google's AI Overviews are changing the game
google google ai overviews google gemini search seo By Matthew Keegan

With Google's AI Overviews and 'AI Mode' set to transform the search landscape, publishers and agencies are grappling with declining click-through rates and the need to adapt their SEO strategies.

Are search engines evolving into personal assistants?
bing chatgpt gen ai google marketing open ai search By Robin Langford

Gen AI is reshaping search in three specific ways, and advertisers need to adapt to a new ‘cross pollination effect’, Forrester analysis finds.

Google's grip on search at risk as US govt pushes for Chrome sell-off
chrome google google antitrust trial monopoly search search advertising By Matthew Keegan

The US Department of Justice has doubled down on its demand for Google to sell its Chrome browser, and to stop paying partners for preferential treatment of its search engine.

UK competition watchdog to investigate Google’s search and search advertising services
advertising cma google search By Reem Makari

The Investigation aims to assess whether Google's services deliver favourable outcomes for people and businesses.

Digital surge powers APAC ad growth to $289 billion in 2024
digital advertising search By Staff Reporters

The APAC advertising market grew by 7.5% this year, with digital pure players driving 76% of ad budgets. Traditional media saw modest growth, but the future remains firmly digital as the region braces for an 82% digital share by 2029.

SearchGPT: How to adapt for the AI search engine era
chatgpt generative ai search By Sofia Pensado

Welcome to a new chapter in content marketing. Late October marked the debut of OpenAI’s artificial intelligence-driven engine, transforming the way we think about search optimisation.

Tech On Me: The potential winners and losers of a Google break-up
google search By Matthew Keegan

With a possible break-up of the tech giant's businesses on the cards, we examine the potential winners and losers in the fight for the future of digital advertising.

The Gen AI search surge: What marketers need to know
ai apac generative ai search UM By Sharon Soh

As generative AI-powered search gains momentum, Sharon Soh of UM APAC delves into how marketers can stay ahead by seizing opportunities while mitigating risks.

Is SearchGPT the 'Grim Reaper' for Google rankings?
ai google openai search By Lorenzo Luiso

With SearchGPT's arrival looming on the horizon, how will AI search impact businesses? Here’s what marketers need to know.

How can brands adapt to changing search and content habits?
ai content search By Fe Husaint

With more users turning to social media to discover content and make purchasing decisions, Greenpark's Fe Husaint says this should be viewed as a golden opportunity for brands.

Will the rise of AI search challenge Google's dominance?
ai google perplexity search By Matthew Keegan

From SearchGPT to Perplexity, new AI-driven search engines are gaining ground and have the potential to change search behaviour. But will it be enough to disrupt Google’s stronghold on search and search advertising?

Links in Google AI Overviews ‘will likely become the next obsession of SEOs’
ai google search By Jyoti Rambhai

Like its rivals, Google’s new platform offers a more personalised search experience, but what does it all mean for brands? PMW spoke to marketers to find out.

Is this the beginning of the end for Google's search dominance?
brand health check google search search advertising By Matthew Keegan

BRAND HEALTH CHECK: "I don't think Google can expect to keep the status quo," warns Brian Benway of Mintel, as a landmark antitrust ruling might threaten the tech giant's future.

SearchGPT: Disruption or hype? APAC experts share their thoughts
apac chatgpt google openai search By Shawn Lim

SOUNDING BOARD: SearchGPT is currently in beta testing with a limited number of users, with plans to be integrated into ChatGPT eventually. Campaign consults industry experts to determine if this new tool is truly a game changer or just another spike in the tech innovation hype cycle.

How TikTok overtook Google as gen Z’s go-to search engine
genz google search tiktok By Reem Makari

PMW spoke to experts on how this social media platform provides gen Z with an exciting new format and a sense of community and how brands can leverage this power.

As Google explores AI-powered search, doing nothing isn’t an option
ai bing cookies gemini google martech search By Nick Graham

With rumours circulating that users will have to pay to use Google Gemini’s AI-powered search, experts attempt to answer some key questions. Namely, how will this impact the future of search and does its potential create an opportunity for brands?