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seo

Adobe to buy Semrush in $1.9 billion deal to expand AI marketing tools
adobe geo ma seo By Robin Langford

Boston-based Semrush is favoured by marketers for its SEO and analytics tools.

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel
generative ai geo neil patel np digital seo

EXCLUSIVE: NP Digital's founder, Neil Patel, says Generative Engine Optimisation is already outperforming paid search, email and SMS. He speaks to Campaign Asia ahead of his Singapore trip.

The rise of GEO: How AI search is changing digital marketing
ai generative engine optimisation geo seo By Aulia Masna

When 58% of Google searches end without a click, marketers must quickly understand Generative Engine Optimization before their business disappears from consumers' radar.

The last stand of journalism may be a coalition
ai artificial intelliegence geo media publishers seo

Paywalls won’t save journalism from AI’s extraction economy. Martin Bertilsson urges publishers to stop competing with each other and start building joint licensing and targeting infrastructures that AI platforms can’t ignore.

Search is over. Long live the interface
ai geo google ai mode opinion search seo

Discovery, consideration and conversion are now compressed into a single screen, often without a single click. Shaad Hamid of GrowthOps Asia explains how marketers can stay visible, credible and machine-ready.

The next SEO: Why generative engine optimisation will make or break your brand
ai geo oped seo

OPINION: AI-generated answers are the new front door to your brand. The winners will be those who learn to show up, not just rank, says AI Capitol founder Lionel Sim.

Rethinking SEO: How Google's AI Overviews are changing the game
google google ai overviews google gemini search seo By Matthew Keegan

With Google's AI Overviews and 'AI Mode' set to transform the search landscape, publishers and agencies are grappling with declining click-through rates and the need to adapt their SEO strategies.

From SEO to GEO: How agencies are navigating LLM-driven search
generative ai llm seo By Chris Daniels

AI is rapidly changing search, with implications for media, agencies and brands. Here’s how firms are changing strategy from search engine optimization to generative engine optimization.

Why you shouldn’t ignore search everywhere optimisation in 2025
google search everywhere optimisation seo tiktok youtube By Nitesh Shrivastava

As the digital world fractures, savvy brands know that SEO is no longer about search engines—it’s about owning every space where audiences search. The head of SEO at GrowthOps unpacks the key trends redefining search in 2025.

How indie agency NP Digital takes on major holding companies
neil patel np digital seo By Shawn Lim

In the second part of Campaign's in-depth interview with Neil Patel in Boston, the digital marketing expert discusses how his agency holds up against the big names and why SEO is valuable throughout the funnel.

How Neil Patel's NP Digital uses SEO strategy to fuel its rapid APAC growth
np digital performance marketing seo By Shawn Lim

One of the fastest-growing independent agencies according to Campaign AI, we take a deeper look at NP Digital, a performance marketing shop co-founded by Neil Patel and how the agency is growing its footprint in APAC.

Study reveals the 20 most influential people in digital marketing
digital marketing hubspot influencers linkedin seo By Matthew Keegan

The founder of software company HubSpot tops the list of Rock The Rankings' 20 most iconic people in the SEO and digital marketing industry.

Is Google's helpful content update helpful to PR?
content creators google search seo By Evie Barrett

The search engine change will prioritise results that provide ‘unique, authentic information’ to readers over SEO-optimised content.

Don't sleep on SEO
marketing search seo By Zine Bitat

An underappreciated tool in the marketer's kit, search-engine optimisation today means a lot more than what you probably think it means, according to the global search and performance director at Havas Singapore.

Don’t underestimate the power of the voice
advertising google marketing search seo By Kristian Barnes

A disagreement about dolphin dentition leads to a review of the stats around voice search and voice-activated content—and a wakeup call for brands who haven't heard the message yet.

You don’t always need to pay to play
earned media marketing online seo By Emma Davey

Don't discount the importance of SEO in communications plans for building reputation, argues Edelman's digital director.

How Google accidentally automated the agency back to the future
agency google seo By Wesley Parker

There's a conflict of interest between Google and the brands that use its self-serve ads platform.

Visual search: The natural evolution in how we seek information
ecommerce marketing retail search seo By Charlie Davison

If a brand isn’t comprehensively representing products through imagery, it risks not getting found in the discovery and inspiration phase, and failing to efficiently convert users.

The great mobile leap: What are you waiting for?
advertising apac gaming google seo By Luke Janich

A huge change to Google's indexing makes optimisation for mobile more critical than ever. Here’s what you should do about it.

Tip Sheet: 5 Countermeasures to blackhat SEO tactics
seo By Babar Khan Javed

SEO experts from the APAC regions leading agencies share quick and long-fixes to combat competitors that resort to blackhat tactics to compete.